You probably heard that only 3% to 5% of people have success in there home business. Since the advent of the internet and all the recent tools and avenues you can take, I believe those numbers are changing for the better. But are you experiencing any type of success with your home business online? Let’s look at some of the things that may be holding you back….
From what I’ve seen, a lot people will bring their home business online thinking that it will be a lot easier to grow. But on the contrary, it’s just a different challenge.
Yes you will not be limited to your local market, and yes you’ll find ways to market your business online that will be much cheaper than you would offline. The thing that both online marketing and offline marketing has is that you still have to deal with PEOPLE.
Yes the tools and the avenues may be different, but the common denominator is still PEOPLE. You still have to know how to appeal to people. And not just anybody, but those that will have an interest in what you do already.
The questions lies at hand. Is the action you’re taking each day appealing to your market?
Whether you have an online home business, MLM, affiliating marketing business, or whatever business you use to make money online, there are certain rules you need to follow. Yes you may believe that you’re doing the right thing, or that marketing is just sharing your affiliate link, but are you get the results you want? If you’re not, you may want to ask yourself the following questions:
Am I Spamming On Social Media?
Now social media is really about socializing with each other. It was made for people to connect with peers, friends, and family. Especially if they lost touch from each other. But this is the foundation of social media.
And yes it expanded. Now a lot of entrepreneurs are seeing the value in social media. People with home businesses as well as those who run traditional business are expanding their online presence, exposing their offers to the rest of the world much easier.
But here’s the thing. You still have to focus on the social aspect of social media. If all you’re doing is “sharing” your links to your offers, then you are most likely not getting the results you want. I’ve tried it when I first got on, and I met many others that have, and for the most part it doesn’t work! So if you’re on social media, focus on being social, and go from there.
Am I Spamming Via Email?
This is something I was guilty of. I would add people to my email autoresponder, without them knowing, and spam them. Not a great way to do business. Even if they opt into my email, I would still send them spam. I didn’t get a lot of great results this way and I find that most people don’t.
Yes we get over excited when someone opts into our email list. But don’t let the this emotion make you desperate. This can definitely give them a reason to also opt out of your email list as well.
Am I Not Building Rapport?
Can you do me a favor and tell me what you think about this? How many times have you heard this question. What’s worse is that they barely even know you. Most people been taught to approach others with this question, or any question that’s similar to this. The indirect approach works only if you’ve been building rapport with the other person.
There’s got to be a good connection before exposing anyone to your offer. You have to keep in mind that the other person may have been approached this way many times before you. So why not stand out and learn about others before approaching them. Find something in common with them, or better yet, give them a compliment and go from there.
Am I Not Providing Value?
Are you giving any reason why people should follow you? You have to ask yourself why would anyone want to join you in your business, where someone else is teaching how to grow a home business online? I know I would want to follow and join someone that’s providing a lot of value versus someone that just want to make money off of me. Which goes into the next question..
Am I Not Educating Myself On Marketing?
You attract people but the value you give, but if you’re not educating yourself on how to market and grow a home business online, then you have no value to give. You want to go beyond the crowd and keep educating yourself on the industry. There have been many of times where I knew something that others didn’t, which gave them the reason why they should follow me.
Even though I wasn’t interested in marketing before I got involved in online and offline marketing, it suddenly grew on me. I found out the reason why marketing is actually a major in higher education. There is so much to it, and found it really interesting. Especially the psychological aspect of it with Sales Copy, Building Rapport and NLP (Neuro-Linguistic Program). The human mind is something else..
Am I Branding My Company More Than Myself?
Last but not least, are you focused on personal branding more so than branding your company? Time and time again, I see people promoting their company more so than they promote themselves. Yes it’s great the hulk hogan (not pointing any fingers) joined your company, and yes it’s great that you have a new and improved compensation plan, and yes it’s great that your company incorporated a new service and product.
But you know what else is great?
That I have the choice to who I want to join under.
It’s one company, but it also has many reps. So why not stick out and promote yourself. Besides, who says that you’re going to stay within the company forever? The common thing for many entrepreneurs is that they start different projects and other companies. So if you’ve been good to me by providing a lot of value and concern with my success, then you’re dam skippy I’m going to follow you if that company resonates with me.
Now It’s Your Turn!
What do you believe you’re doing that’s not helping you grow your home business online? What would you change? Is there anything you would add to the list? Please share your comments below and share this post with your friends. I look forward to reading them!
Struggling with your home business? Are you confused about how to really market it? Many of you are left in the dark and I like to bring light to you. I like to introduce to you a step-by-step simple formula that has been working for me.
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