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How many of you ignore people that just post links to their opportunity? If you’re ignoring those links then if you’re doing the same thing what makes you think people are going to click on your link? Let’s see why it’s important to develop your marketing skills if you have a home business…
Developing yourself as a marketing professional is one goal you want to accomplish to build your home business. Why? Because there are so many people out there marketing their opportunities, services, and products that in order for you to get notice you want to learn how to stand out.
This is the one reason why the majority of people that start a home business fail. They marketing their business, but they don’t know the in’s and out’s of marketing.
When I was in college, I didn’t have a full understanding of why people majored in marketing. I thought to myself that it doesn’t take much to put out an ad and the people will come. How naive was I !
It really didn’t hit me until I started a home business. I did what I thought, and it really didn’t work out too well. So what did I do? I did more of it! Stupid huh? Well it didn’t stop me. I did it over and over again until I actually signed up for some training and learned a little more about marketing.
That’s when I hit my forehead and said “oooooooooohhh”! It’s a lot more challenging than what I thought. I can only imagine how well those students who chose marketing as their major are doing!
Marketing in itself is a whole another world. This is where most marketers should be focused on outside of mindset training. When it comes to building your business the smart way, then learning how to market something you want to add to your skill set.
5 Things People Lack When They Just Post Their Link
Now when it comes to promotion, there are certain rules that you want to follow. The problem with most people that go online to promote is that they don’t follow the rules at all. There’s this preconceived notion that follows a stereotypical and narrow-minded way of promoting. All I can say is that it’s more than just putting your link on a facebook wall. Let’s look at some of the things that most online marketers lack:
Lack Of Marketing Skills
Without learning how to really market, you are just limiting yourself from the skill set and strategies of just getting really noticed. Period. You’re just selling yourself thin instead of putting your links out there to an audience that’s already interested in what you have. Learn how to target those people that really want what you have and leverage the strategies needed to get them the info. That’s all it takes!
Lack Of Rapport
It still holds true that people do business with people that they like and trust. Your first agenda is to just get genuinely know people. Your second agenda is to see how you can help them, but you have to build that rapport before you can help them. Building rapport is just figuring out how to get into the same vibe as others and staying connected. It’s like trying to time it right before getting into the double dutch jump ropes. If you don’t time it right, then you won’t get in to jump rope!
Lack Of Social Proof
Have you ever been to a dance club and you see who’s popular. You see a lot of people around them, right? Same goes for marketing online, especially if you’re using social media or blogging. People want to be around those that have social proof. They want to see what they’re all about and what they offer. This where you want to be with social media and blogging. You can get social proof even if you’re in introvert! You just have to talk about what interest you and others. In this case, home business and how to grow it!
Lack Of Value
So many online marketers are so quick to get people to check out a video, audio, or blog about their opportunity that they forget to give value! If you want to attract anything then you need some type of magnet. Value is that magnet! If you can be of value to others then you’ll start attracting more people!
Lack Of Personal Branding
This ties in all the points mentioned. When this is done, people become more attracted to you more so than any opportunity, service, and product. You see, they’ll get the idea that whatever you touch turns to gold. When they have this idea about you, then they want to follow where ever you go. This is why you always want to brand yourself more than anything else!
Now It’s Your Turn!
How are you marketing? How are you branding yourself? Is there something you want to add to this list? Please share your comments below and share this post with your friends. I look forward to reading them!
Struggling with your home business? Are you confused about how to really market it? Many of you are left in the dark and I like to bring light to you. I like to introduce to you a step-by-step simple formula that has been working for me.
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