In some of my previous posts I talked about how you can lower your bounce rate. I told you about some of my experiences of having a high bounce rate and what measures I took to lower it. Now the question is, why would you want to lower your bounce rate in the first place? In this post, I will share some information on why this would be beneficial to you as a blogger.
When you lower your bounce rate, what do you get out of it? Well let’s figure out the purpose of measuring your bounce rate first!
Basically the bounce rate is the measure of “quality” traffic coming into your site. But before I go any further, there’s this thing called Exit Rates.
Oh oh, another SEO term. Yes, I have to put this out there because for a long time I thought the two were the same, but their purpose are different.
Now the bounce rate is the measurement of how long someone stays on your page before leaving.
Conversely the Exit Rate is the amount of visitors that leave a website from a particular page.
Ok let’s break it down for the Bounce Rate
Let’s say that someone comes to one of your blog posts. Stays for little less than 20 seconds and leave. This tells you quite a few things about your post
– They didn’t find anything they were looking for
– They find your content to be of poor quality
– They didn’t find your content interesting
– They stumbled upon your page by accident
– The Site’s Design and Layout may be off or complicated
– You’re not engaging your readers enough
Now lets talk about the Exit Rate
When it comes to your exit rate, the visitor can come from a post you did. Opted in, then go to a Thank You Page. Then clicked on a link (Maybe To Download an Ebook), which took them to another page. All of these pages are related because they are all a part of your whole blog.
So when it comes to measuring the Exit Rate, it is measured from the last page out of all the slew of pages they visited.
Now although a high bounce rate can mean there’s something you need to work on within your blog, a high exit rate can be both a positive or negative thing since they’re going to each page or post within your blog.
Have I found the Exit Rate to be useful?
To be honest with you, I really haven’t yet since it can go both ways. If a visitor go to my purchase site, and only stayed on that site for 20 seconds, which gives me a high exit rate, would this be a negative thing?
Not at all since they fulfilled the goal of making a purchase from an affiliate link of mine.
Does a high bounce rate always bad?
It depends on the industry,web page, blog, etc…. Here’s a typical averages of different bounce rates from different pages for example:
Different Pages Bounce Rate Averages
Capture Pages 70% – 90%
Ecommerce Sites 20% – 40%
Content Sites (Blogs, etc..) 40% – 60%
Having a high bounce rate may be great for capture pages since they’re just there to capture personal data (Name, Email, and Phone#), but a high bounce rate for a blog would be bad since you want your traffic to read through your content.
What To Focus On To Lower Your Bounce Rate
You know some years ago, my girlfriend use to work at a women’s clothing store in the mall. Sometimes I would go visit her when I get off of work, usually to drop something off.
Anyways, this store had a counter with a bell that goes off when someone enters the store. It gave the managers a heads up on how many people enter the store, how long they stay in the store to buy something, as well as a count of how many people that didn’t buy anything.
Well, at times I would stand right by the counter, and the counter would go off because it looked like a lot of people were going in and out of the store, not buying anything.
Well the employees took the rap about that, and she reminded me to go around the counter so it doesn’t count me going in and out.
So, in summary, they had a high bounce rate when I was standing by the counter, and this is why they got chastised for this.
When it comes to lowering your bounce rate for your blog, there are some questions you want to ask yourself:
Is the content valuable to your niche market?
Are quality visitors coming to your blog posts?
What’s the length of time do quality visitors stay on your blog post or page?
Is my blog easy to navigate?
How can I keep my visitors on my blog posts or pages longer?
Speaking about how to lower your bounce rate, Here’s A Previous Post I did a while back on my experience on lowering the bounce rate on my blog. I talked about the error I got that not only affected my blog, but also other blogs I commented on.
Here is a great infograph on the bounce rate and how search engines count it.
To Lower Your Bounce Rate For Google Is A Little Different
Now essentially as I explained above, a bounce rate is how long a person stays on your site. So if 100 people came to your site and out of the 100, 40 viewed, browsed to other pages, and even commented on your blog.
You have 60 left that didn’t do the same!
In this case your bounce rate would be essentially 60%
Earlier this year, I learned that Google looks at it quite differently. To them, a bounce rate is measured based on a particular action the visitor does on your blog post or page.
In the previous year, I was writing every other day, and my bounce rate was around roughly 68%. Although I was getting more or less the same amount of comments, the length of time my visitors stayed on my blog was about 2 or more minutes shorter.
Now my bounce rate is 20% lower, my visitors stay quite longer, and to top it off I currently only write once a week now.
What does this say about how Google determines the bounce rate?
Socially Google wants to see how your visitors interact through sharing on social media, liking your blog post via Facebook, commenting and replying, etc…
Through Events Google looks at actions such as filling out forms, signing up, etc.
Through the PageView metric, Google wants to see if visitors go to other posts or pages on your blog.
And Through eCommerce they look to see if any of your visitors are making transactions
Speaking of Socially, Here’s A Great Post on how you can generate traffic on social media. The post goes into further detail on the elements that google looks for called Social Signals to determine how they’re going to rank and point traffic to your blog or website.
But there you have it in the nutshell on why it’s good to lower your bounce rate!
If you want to see how to improve the incoming traffic, then figuring out how to lower your bounce using some of the indicators will do it! Once implemented, you will start to see some instant changes!
Now It’s Your Turn!
How is your bounce rate? Good or Bad? Have you thought about the indicators I mentioned to see where you are with your blog and what you have to do to lower your bounce rate? Is there are reason for you to raise your bounce rate? Please share your comments below and share this post with your friends. I look forward to read them!