Many of you are working hard at putting out great content, but yet you’re not getting any email subscribers. You scratch your head and maybe ask yourself that you may not be targeting the right audience. Or maybe it’s the content itself. You feel stuck and really don’t know what to do. But, on the contrary, there is! There’s quite of few things you can check out. In this post I will give you a couple of ideas of what you can look into to rectify this problem!
“It’s very important that we re-learn the art of resting and relaxing. Not only does it help prevent the onset of many illnesses that develop through chronic tension and worrying; it allows us to clear our minds, focus, and find creative solutions to problems.” ~ Thich Nhat Hanh
The one fear that we all have is putting in a lot of effort just to gain nothing from it! This can be so frustrating to a lot of us. But as you progress and become more clear on the process, they become the challenges that we look forward to.
Yes, seriously, you tend to look forward to them.
Why? It’s because you become more knowledgeable when it comes to marketing online. Most of us have heard this and believe it’s just a bunch of bologna!
But if this is the case, then why be in business? When it comes to business, and yes even home businesses, you’re going to run across quite a few challenges.
It’s a given!
But does that mean you let them stop you in your tracks? Noooooo
Because where there are challenges, there are always solutions!
And that’s the best part of being an entrepreneur! It’s finding those solutions to overcome to problems that we face. When you do this, it definitely gives you a great feeling of achievement!
But one challenge that a lot of people come across when it comes to marketing online is not getting email subscribers. I know I have, and sometimes still do!
As of right now, this is one of my challenges and I came up with quite of few reasons of what is going on that I like to share with you. Hopefully these reasons will give you some direction of what to do if you’re going through the same thing.
Reasons Why You May Not Be Getting Email Subscribers
Back in December of 2014, right before I went on vacation, I was checking my Google Analytics, and I happen to notice something that didn’t sit well with me.
I notice that there wasn’t any type of activity within my sales funnel. As a matter of fact, I only had a couple of spikes here and there, but nothing to brag about.
This made me mad, confused, frustrated, and anxious. Yes when you feel like you’ve been doing a good job for the past year, but this happens, you tend to want to “throw in the towel”.
But I didn’t and I found the culprit!
So how did I figure this out?
I looked at the Funnel Visualization metric to determine this in Google Analytics
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As I check my goals, I see there was a problem between the time my visitors subscribe via my opt in form, and the time they get to my “Check Mail” page.
So this is where the challenge is. Now I want to figure out what reasons that’s making the Funnel Visualization look like a desert? Here’s some reasons I’ve came up with so far:
Does your site look like a ghost town? Or maybe you’re not getting as many shares as you like, if any at all. You check your traffic, and it just looks really sad.
Well more than likely, you’re sharing your own content with the wrong audience. For example, if you’re blogging about German Shepherds and you’re marketing to Bird Lovers, well more than likely you won’t be getting any love from them.
So what do you do?
There’s quite a few things you can do. Here a few things I came up with
- Find and share with Groups on Social Media Sites that relates to your topic of choice
- Look for blogging sites that on focuses on the topic of your choice
- Google forums that are within your niche
- Look at your Analytics to see what topics most people are interested in
With that said, you’ll open up a better chance of getting subscribers to your blog. So make sure that you find the people that are already aligned with the topics you love talking about.
Your Headlines Aren’t Interesting
How many times have you passed on a blog post because the title of the posts just didn’t catch your interest whether you knew the blogger or not?
Let’s say you’ve been following a person because you like the fact that they talk about specific topics you’re interested in.
Then all of a sudden, they switched it up on you. If you’re interested in building your email list online, and they consistently talk about it, then all of a sudden, they do a series on Post Card marketing.
Now since you more than likely not going to be interested in this, you’re not going to be visiting their blog anytime soon. At least not until they go back to blogging about building your email list online.
Another reason would be if your headline is very generic. If anything, if you know your audience well, you want to direct your headline towards their interest.
The more specific you are towards their interest, the more interested they will be in your blog as well as subscribing to it.
Instead using something like How To Grow Your Business Online, using a headline more like 10 Goals To Focus On To Instantly Explode Your Business Through Blogging.
Which one is more eye catching to you?
You can always look at the number of shares you get, comments, and/or your stats through tools like Google Analytics or similar tools to see which posts are getting the most visitors. Your headlines will determine whether visitors will stop by or not.
So come up with some attractive headlines. This will indeed increase your chance of getting more email subscribers.
No Social Proof
We all want to be around the cool people right?
Remember in high school, you wanted to hang around the cool kids so that everyone in your school would think you were cool too?
Same goes for our blogs. We want to our visitors to see that people actually like us and find our content interesting.
We want them to see the constant engagement and all of the shares that we get.
Especially if it’s from a top notch blogger. If our visitors see them on our blogs as well as see them share our content on social media, then we would be good to go!
But the problem with is that you may not be getting this. You’re blog may look like a ghost town.
So what do you do?
This may sound a bit tedious, but you must be able to give before thinking about getting? What do I mean?
Go to other blogs whether they’re high influencers or not, and comment on their blogs and share it. As a matter of fact, write them a personal email or message on facebook complimenting on some of their blog posts.
No, you’re not “brown nosing” but you’re simply just showing appreciation of their content and how much value you’re getting from it. That’s it! By doing this you’ll get brownie points with them!
No CTA (Call To Action)
How many of you comment on other blogs, share it , and then go to the next one to do the same thing?
You know what? I’m guilty of this.
I get into this pattern without thinking.
But what I noticed is that I don’t notice their call to action, meaning they don’t tell me what to do after i read their blog.
I know, you don’t like to be told what to do. I know I don’t, but sometimes we have to?
Because we overlook certain parts of a blog, like Subscribing to them! And you do want to build your list of email subscribers, right?
This may sound simple, but your opt in form is overlooked a lot if their’s no message saying to leave your name and email and hit the subscribe button.
So you definitely want to make sure something like this or similar is there directing your visitors on where to go after they read your content.
Your Content Doesn’t Flow Into The CTA
Since I’m a dancer, I know what it takes to be a great one.
When it comes to dancing, you must have some rhythm and flow or else you won’t be aligned with the music. Especially if you’re partner dancing.
What does this have to do with CTA?
A lot! You want your content to be aligned with your CTA.
If I’m reviewing strategies, products, or services, then you definitely want to follow it up with a Call to Action for your visitors to take some action if they want more information.
In this way, your goal is for your posts to be cohesive with a great flow so your visitors can flow towards your Opt In Form.
You Have No Opt In Forms
You know what? I see this quite often.
Now if you’re not trying to build some type of business and you’re blogging as a hobby, then that’s ok. The pleasure is all yours.
But if you’re trying to build a home business, then it would be wise to have Opt In Forms to build your list of email subscribers.
I know, you’re using SEO and Social Media to build traffic to your site.
But here’s the thing. They change their algorithms and the way people see your content constantly. I’ve been using Social Media and SEO since 2010 and I have seen many changes within internet marketing.
With those changes, a lot of bloggers and businesses lost a lot of traffic. And I mean “A LOT!” It’s like being a Millionaire one minute and going into poverty within a blink of an eye.
Yes it’s like that!
So you definitely want to focus on building your list of email subscribers for that reason in particular.
Are You Consistently Giving Solutions To Problems
If I come upon a blog and they’re consistently solving problems, you think I’m not going to subscribe to their email?
You dam skippy I will.
That wouldn’t be smart if I didn’t
I’m trying to progress enough to consistently make sales like most entrepreneurs who have home businesses.
If you’re an entrepreneur then you’ll run into a lot of problems. Some of those problems get the best of us, while others are just stepping stones. And for those of us who look at them as stepping stones are always on the search for those solutions.
And when we find those blogs that consistently give those solutions, we jump on that opportunity to subscribe so that we can receive those valuable emails.
We want that quantum leap forward in our home businesses and so do the people that come and visit your blog. If you’re consistently publishing content that’s of value to them, then you’re on the right side!
Not Checking Your Metrics
Some years ago I was really lazy with this which is why I didn’t get too far on my journey.
Yes it’s a must that you check your analytics from time to time so that you can see if you’re progressing or not, and find out why.
I use Google Analytics track the performance of my blog as well as my marketing campaigns as I mentioned earlier.
It provides the information that I need to see how well or poor my site is doing like who’s coming to my blog, the percentage of people that are new or returning to my blog, how long do they stay, and shows if they’re going through the sales funnel.
With information like this, you can really streamline your marketing enough for you to get the best results for your business.
So if you’re not using any analytics for your sites performance, then it’s a must that you jump on this as soon as you can!
There’s A Dysfunction Within Your Sales Funnel
Ok, just last month in December of 2014, I found that there was a bit of a dysfunction within my sales funnel.
There wasn’t any type of flow because very few people were going through my sales funnel. So I had to check a couple of things.
And one of the things I found was that when I opted in myself I didn’t get to my own email subscribers list.
I also set a goal in my Google Analytics account for my “Check Email” page to see if I was at least getting to this page, and fortunately I was!
So the problem was with my email autoresponder. That was the culprit.
But this is why it’s important to check the function of your sales funnel. In this case I use the Funnel Visualization to check the flow of the sales funnel.
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The question you want to keep asking yourself is why aren’t you getting any email subscribers if you’re not get any. If you’re working hard on your blog, but yet not getting any subscribers then there’s something within your routine that you are lacking.
In my case, the things that I have mentioned here are some of the things that I have been lacking within the past year and a half with my blog.
But with each step, I corrected them, and to this day, I’m still filling those gaps within the routine that I have.
Take the time that you have to concentrate on those gaps and obstacles that’s keep you from progressing and learn what you can do to overcome them.
I have listed quite of few obstacles here and I hope this post will give you some ideas of what to do to keep you moving forward!
Now It’s Your Turn!
If you’re not progressing, then what’s holding you back?
What tools are you using to figure out the problems and what solutions have you came up with.
If you haven’t found any solutions, have the list I provided here helped you or gave you some clue of what to do next?
If you’re not facing any problems with building your list of email subscribers, have you ever ran into any of these problems before? If not, what other problems can you add to the list and how did you fix them?
Please share you comments below and share this post with your friends. I look forward to read them!