If you have a home business, one of your goals is to draw interest to your offers. There are different strategies out there that you can use, but how many of you know the difference between manipulation versus persuasion? These two words are very similar except for a slight difference. In the following post I will explain the difference between manipulation and persuasion.
If you’re in business, you definitely want to look out for the best interest of your customers and prospects. If you believe you have a great product or service then you want to put this in front of your prospective audience, right?
Well, yes, if you really believe in your offers.
But how many of you within your experience felt like people were just trying to make a sale from you?
Do you believe they were really into their product or service?
How many of you were approached and felt like that they, themselves, didn’t even use their product or services? When asked about their offer, they just gave you a generic answer that really didn’t draw any interest from you.
Yes some people will do or just say anything just to make a buck. But what type of reputation are they building. Have you ever fell into this category?
Yes I remember when I first started a home business, which was an MLM business, and I only knew the generic knowledge of what the service did. The leaders just told me to ask a question, and if they said yes, then hand the prospect a DVD.
They said to do 3 exposures a day and to not convince any of the prospects I approach.
Now in my mind I was wondering how can I grow my home business without trying to convince people? They must have some hidden, secret societal esoteric knowledge about doing this, right?
Then on the other hand, I had other leaders that taught us to “trick” our prospects in coming to our meetings. Now this was a bit overboard for me, and it rubbed me the wrong way. For all of you that have been in MLM, have you experienced this with your leaders?
Anyways, I wanted to know the right thing to do. So I found out what “selling” really is and the difference between persuasion and convincing.
Difference Between Convincing And Persuading
This was one type of that esoteric knowledge that I unveiled. So I was popping my collar on this one when I found out!
Now, around the holidays of 2013, I started reading this book by Bob Burg entitled Adversaries Into Allies which was recommended by a good blogging friend by the name of Kumar Gauraw, and I have to say that I have to give it two thumbs up myself.
Then I ran into another one of those esoteric secret societal knowledges. What’s the difference between Persuasion and Manipulation?
I’m glad that I ran into this book because of this!
I believe that persuasion and manipulation was pretty much the same, except that manipulation was a bit more for evildoers. When you think of these two terms, what comes to mind?
This post isn’t just for those in MLM, but also those that are doing some type of selling and marketing. Especially for those of us that are using blogging as the forefront of our marketing strategy.
After reading how Bob Burg differentiate between persuasion and manipulation, I felt a bit guilty. I too fell into the category of manipulating people and my only excuse is that I only been practicing what I have been taught in the past.
Now a lot of you that are reading this may fall into this category, but we are here for personal growth so that we don’t keep making the same mistakes over and over again.
Bob Burg got this definition from Dr. Paul W. Swets’ The Art Of Talking So That People Will Listen about manipulation and persuasion which states:
Manipulation aims at control, not cooperation. It results in
a win/lose situation. It does not consider the good of the
other party. Persuasion is just the opposite. In contrast to
the manipulator, the persuader seeks to enhance the self-
esteem of the other party. The result is that people respond
better because they are treated as responsible, self-directing
This is powerful! Manipulation does sound like something just for the evil doers, right? But then again, I dug deeper. Sometimes as bloggers and email marketers, we manipulate without even knowing it.
Bob Burg goes on to say that manipulators will go on to play on other’s negative emotion in order to elicit compliance.
So in other words, if you ever tried to make your list, prospects or people reading your blog feel bad, selfish, naive, guilty or any other related negative emotion in order to make that sale, then you’re pretty much manipulating.
I don’t know about about you, but I’ve done this quite a few times. But the great thing is that this is the beginning of the year for all of us, and a great time to focus and make that transition from being manipulators to being persuaders.
A great characteristic where you conjure great, positive feelings from the other party to make it a win/win situation is being a Great Persuader.
In order to be a great persuader, you must make a strong effort to really feel out others. Whether they’re your readers, email list, or prospects, you want to be on good terms with them no matter if they purchase anything from you or not.
Although you are looking out for their best interest, sometimes you have to catch yourself if you start using manipulation tactics in order to get what you want from your prospects and customers. This is key. If you win and they lose in the end, then this can start a bad reputation for you.
As Bob Burg put it, you want to ask yourself Am I doing something that will in any way hurt that person or be contrary to their best interests? If so you are veering off the persuasion path in going into the direction of manipulation.
Your want to persuade them that it is in their best interest to look into your offer and possibly invest. Your goal is to give them the confidence and assurance to consider your offer as a great option for them and not to make the decision for them. You do this by asking great questions, listening, understanding, and recommending.
You want to keep in mind that as you are persuading, you also want to consider that you want to build a great reputation. Especially if you want referrals! So if you’re making your prospects, readers, or email list feel good about themselves as a result, then you are going into the right route!
So I highly recommend getting Bob Burgs book to help you keep improving your people skills. So if you want to grab a copy you can click on the image below.
Now It’s Your Turn!
Have you found yourself manipulating? Did you know the difference? How do you persuade people? Please share your comments below and share this post with you friends. I look forward to read them!
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