When you want to generate organic traffic there are four things you should keep in mind? In the following post I’m going to share and go further into detail with you about these four things and how it will help propel you to success…
“There is a magnet in your heart that will attract true friends. That magnet is unselfish, thinking of others first; when you learn to live for others, they will live for you.” ~ Paramahansa Yogananda
How can you get to the point where you can consistently generate organic traffic?
This is a question that a lot of us bloggers and online marketers ask everyday. Well at least I do! But it’s definitely a hot topic in this niche!
But there is some type of criteria, some type of curriculum that it’s a must for us go through in order to reach this level to generate organic traffic. But one thing I like to get across is that there is no “one” criteria that works in order to do this.
Because the internet changes, and within the internet, the algorithms of search engines and social media sites changes. If you’ve been blogging since 2012, then definitely you felt the changes.
As far as Google Semantics is concern these changes were made for the betterment of the blogosphere and home business in general. From what I’ve been reading, it’s been the antidote to rid all of those black hat practices that’s been utilized for years.
I know a lot of us used black hat techniques in order to get high PageRankings, unique visitors, and a great Alexa Score. If you don’t already know, I’ve used some of these techniques which didn’t suffice for nothing. But that was back when I was slowly getting into Online Marketing.
If you don’t already have a big marketing budget and not the biggest following to brag about, then you definitely want to focus on building relationships among people, not only offline, but also online. Not only will you earn trust from the audience that you’re targeting online, but also Search Engines will love it and go to the trouble of sending you organic traffic.
In my last blog post I emphasized the subject of generating traffic from social media. If you haven’t read it already, then I definitely recommend it.
A Basic Curriculum To Generate Organic Traffic
Towards the end of David Amerland’s book Google Semantic Search, He suggest a list of what he calls the four V’s that we can follow in order to start to generate organic traffic. They are Volume, Velocity, Variety, and Veracity.
For each one of the V’s, they must meet the challenge in each one of these tangables:
In Social Media Profiles
In Social Interaction
In Social Media Engagement
In Website Traffic
In Mentions Across The Web
In User-Generated Content
So lets get started with the four V’s and the challenges within them!
Gaining Volume To Generate Organic Traffic
When we get a bunch of shares, a bunch of engagement, and a bunch of interaction, this my friend creates volume for our blogs and websites. In terms of search engines it’s all about data. We get data through the web, we get data through search, and we get data through search quieries.
When Google Semantics comes into play, it’s job is to make sense out of that data. On top of that, Google uses its algorithms to see how all of us search, what we search, where do we do the search, and how do we implement what we searched for. Within this, semantics customize the results it produces from their index to our liking. Also having a lot of volume boost your social signals with each comment and post you make, and also volume increases your website’s and blog’s reach and authority ranking.
So let’s see how Volume meets the challenges of each tangible:
In Content – When it comes to volume it correlates with the length of each post you publish and how many times you publish a post. So although a lot of us were taught to write a 300-500 word post, Google has found out that a lot of these posts didn’t have the quality to really “excite and attract” the crowd. So it’s prefered that you write longer posts of usually over 1,000 words. Also as far as frequency is concern, Google and other search engines gives priority over fresh new content over sites that are static. This is what blogging has over static websites because it’s constantly being updated with fresh content. But in all, Google is looking for quality and attractiveness. You can still write those 300-500 posts as long as it’s of great value and has a lot of engagement.
In Social Media Profiles – One of the first signals that Google looks for when it comes to social media profiles is the quantity of followers you have. The more followers you have the more trustworthy you look. But the catch here is that you must show that you have quality relationship with your followers. If you have a million followers but there’s no interaction or engagement going on, then you might as well say that you have no followers.
in Social Interaction – When it comes to Liking comments or posts on facebook, and +1’s in Google, this is considered to be interaction. There’s a difference between interaction and engagement. Engagement is the start of a conversation about a topic you published on these sites, as opposed to interaction. When you have +1’s and likes on content that you publish, to google these are social signals that shows approval to your followers and those that are outside your circle of social media friends. This my friend will help boost the volume to your sites.
In Social Media Engagement – When it comes to engagement, it holds to be a bit more stronger than having just interaction. This is a social signal that you are actually building quality relationships with your followers. When you have engagement going within your social circle and those that engage outside your social social then your social media profile will be considered to be trustworthy and highly influential. Keep in mind that engagement according to Google is the number of comments, their length, their and their persistence for each post you put out.
In Website Traffic – When it comes to SEO the volume of traffic is what it targets. It is a ranking signal to Google and also how the traffic responds to your site makes a difference. For example: 20,000 people who come to your traffic and only stays for less than a minute on average is a lot weaker than 200 people who comes to your site, stays for about 8 minutes, go to other pages within your site, leaves quality comments, and engage with you and other commenters.
In Mentions Across The Web – When you and anything related to you like your products, services, and company gets mentioned on the web this triggers a signal that can propel your website and/or blog to much higher rankings. This can work even when there are no relevant keywords or relative links to your sites within the site itself. This is why is great to have some type of search plugin installed within our websites and blogs.
In Links – With Volume comes relative links pointing back to our blogs and websites. Google is very meticulous when it comes to links pointed back to your blog. They want to make sure that there are no link farms, bought links, or other black hat strategies to make your site look more “popular”. But when you do have high-quality links pointing back at your sites, then this really increases the confidence Google has in your site.
In User-Generated Content – This goes back to social media engagement. The more people that comment on your posts on social media, websites, or blogs the more Google is going to rank whatever medium you use much higher, meaning more traffic coming to you!
Gaining Velocity To Generate Organic Traffic
When I think of Velocity, I think of the days in high school and college when I use to run track. Each year I kept on improving when it comes to technique, form, relaxation and of course speed. But I also hated that I got hurt each year in college :(… I kept pulling my hamstring and it just got to the point where I just quit.
I’m not telling you to quit, but just to let you know the need for velocity on the web is just as important as the need of volume. Yes there are some techniques you must practice in order to get the speed that you want.
The one problem with the data that Google collects is that it needs to be caught and classified in the nick of time in ordered for it to be indexed. This problem encourages Google to come up with more tools in order to have some type of control over this level of velocity.
So let’s see how Velocity meets the challenges of each tangible:
In Content – When we talk about content, we want to know how fast can it be produced and published on the internet. As far as the volume of search queries are concerned, the faster that you are able to publish the right content to answer to meet the needs of the search query, the more likely that your content will go viral, getting spread all over the web.
In Social Media Profiles – What if you all of a sudden you get a mass influx of followers onto your profile on social media? This will lead to high influence and on top of that the social signal will be propelled. Especially when you get a bunch of likes, +1, and reshares which can cause a ripple effect within the web itself.
In Social Interaction – This runs into conjunction with Social Media Profiles. Once you start getting more and more likes, +1’s, and reshares, this can bring you some traffic, but all of a sudden you get a bunch of them within a short amount of time, then this social signal will make Google recognize this velocity and can influence the ranking factor enabling your blog content or website to show up in Google’s search.
in Social Engagement – Velocity, in correlation with engagement, will send a strong social signal to Google that will get indexed much faster. When you see a post that has over a thousand comments this shows the web that something big is about to happen!
In Website Traffic – Whether it’s your blog or website, velocity shows the rate of how much traffic is coming in for your site to grow. This is a clear indication of the popularity of a site and how it attracts your target audience to certain subject matters that are related to your content and your interests when it comes to search queries.
In Mentions Across The Web – The more you, your website or blog posts are mentioned within a short amount of time across the web, the more of an indicator it will be to Google to rank you and your site much higher.
In Link – When you get a great influx of high quality links pointing back to your blog within a short amount of time then of course you will definitely get ranked higher with Google. Besides that, this can be a negative effect on you and your sites. Especially if you’re using Black Hat Techniques to get these links.
In User-Generated Content – This can be related to social engagement, once you have a big surge of people commenting and liking your posts and sites, this is a great social signal To Google in order for you to get higher ranks and more traffic as well as raise the popularity of your profiles. As long as the comments are of quality, then you can expect good things from the web. If not, then of course you will either get penalized or won’t generate any organic traffic!
Having Variety To Generate Organic Traffic
Wouldn’t life be so boring without variety? I look at variety as the spices of life. It livens up our surroundings and different environments we come across!
One of the biggest challenges for search engines is making sense out of the variety of data that’s out there. Whether it be audio, text, or video, search engines figure out the meaning of each, categorize them, figure out how they are related to you, and then index them.
So once again, lets see how variety meet the challenges of each tangible:
In Content – When we talk about variety in content, we talk about the many different formats in comes in such of infographics, video, PDF, text and audio. When it comes to Google, variety of content is something that it looks for, especially when it brings a uniqueness to the content output you post.
In Social Media Profiles – What helps with your ranking and traffic depends on the target audience, the social media site you’re on, and the type of message you’re trying to get across through each format type. How much you use variety within your profile in itself will determine how much depth it has (having deep engagement going on between you and your target market) and breadth (the reach of your content that is consumed by your target market and their friends and their friend’s friends).
In Social Interaction – When you get a bunch of like’s and +1’s it does bring about a challenge of the intent of each one, but the variety of social interaction does bring about social signals that affects ranking to generate organic traffic. Google has to really pay attention to each interaction link that’s being posted. Of course the more natural interaction links there are, the better ranking you’ll get, the more unnatural, the better chance you’ll get penalized!
In Social Engagement – Engagement within your social profile is also closely looked upon by Google. The biggest thing it will looked for is the authenticity of each of the comments posted in terms of length and the type of responses you get.
In Website Traffic – Variety in online traffic can also be a challenge to figure the intent for each one, but it’s a great contributor to the rise and fall of the organic traffic coming to a websites or blogs profile. It maybe hard to give a website value because of the variety of traffic coming in, but since Google already knows about “traffic profiles” its more than likely that it has figure out a way to distinguish and relate these profiles to the websites with high quality organic traffic and those that are not.
In Mentions Across The Web – When it comes to mentions across the web, variety plays a major role in verification of authenticity. If a website or blog is mentioned across the web with the same sentence about what it does and what products and/or services it sells, then to Google it looks like some black hat strategies someone is using to get higher ranking which as a result can be heavily penalized!
In Links – When you have a bunch of links pointing back to your website or blog posts, nothing plays more of a role than having variety. In the past many businesses used link farms and link networks to propel their sites in the ranks by acquiring high quality links which nowadays is a no no. With Googles Penguin updates, it targeted websites that used these black hat strategies and crushed these unnatural link structures. Having a more of a natural variety of links pointing to yourself will help keep you from getting your sites penalized.
In User-Generated Content – Just as in Social Engagement, variety in user-generated content plays a major role as for as high rankings and generating organic traffic. And again, you can be penalize for have content that are around the same length and use the similar syntax.
Although we have these tangibles to measure the validity of our websites and blog posts when considering variety, variety is still a big challenge for Google to measure. But we can definitely say that Google is consistently looking for ways to improve their algorithms when it comes to this attribute.
Using Veracity To Generate Organic Traffic
When it comes to reality we look for truthfulness and validity with the content you post on the web. The fact that Semantic search can figure out the relationships and associations of sites and people no matter how arduous and meticulous it can be, it can definition be used for verification of the information on each of these formats. So in other words, it can act as a detective/historian of each website and blog post it comes across.
So lets look at how Veracity meet the challenges of each tangible here:
In Content – Veracity and validity of where you get your source of information goes hand and hand! Whenever you link the information of the content to the sources of where you get it from helps Google Semantic to verify this information. This is where the actual real value of the information lies, and this helps create the usefulness of your content across the web and gives a bit of a boost in ranks!
In Social Media Profiles – In the days before Google Semantics, you were able to have fake names and fake identities for marketing purposes in order to gain organic traffic, leads, and sales conversions. Veracity within social media profiles are indeed needed after the advent of Google semantics to verify the existence of an individual and be able to map the connections it has across the web. It is definitely wise to take advantage of Google Authorship in order for personal branding and verify real interaction between you, your followers, and the content you produce.
In Social Interaction – Again with social interaction it is a challenge for Google Semantics to determine the intent behind social interaction. Liking on facebook and +1ing on Google could mean any number of things. But this is still an important action that can raise the ranking of the social media profile!
In Social Engagement – When it comes to Social Engagement it is pretty difficult to fake because of the time and effort taken to write comments on social media profiles, blog posts, and/or websites. The fact the Google is becoming more intelligent when it comes to engagement it would be wise to not come up with fake engagements within your sites and profile because again you bring the risk of getting penalized.
In Website Traffic – In the old days of SEO a bot was used to artificially generate organic traffic to websites or blog posts to make them popular. Now these strategies don’t work, and haven’t worked for a couple of years now. It is important now that we focus on generating organic traffic much more naturally because those that try to attract fake traffic will definitely get caught fast!
In Links – As far as links go, there is a certain criteria of a certain number of links point back to your website or blog should have. Anything that falls out of this criteria can definitely look very suspicious to Google. When it comes to veracity you want to keep in mind on sites you link to and those that link back to you.
In User-Generated Content – back in the days before Google Semantic, to kick start engagement and organic traffic, it was common practice for the author to start conversations by putting out fake comments on their site. Nowadays, of course, this will definitely not help you with your ranking, and for those sights that were still doing this after Google Semantic came out got heavily penalized for it.
If you haven’t notice this blog post was more of a summarization and coming together of the previous blog posts I’ve done on Google Semantics and how search works. Again I like to mentioned that I got all of this information from David Amerland’s book Google Semantic Search which I highly recommend that you read. If you haven’t already read the 5 previous blog posts I’ve done then I too highly recommend them to you. Here is a list of them if you are interested!
Now It’s Your Turn!
This was definitely the longest blog post I’ve done thus far! I hope you got a lot out of it and will look at this information as the foundation of how you can start to generate organt traffic through Google and Social Media. What were your strategies before? How did you engage and interact with your target market? Did your strategies help build more organic traffic coming to your sites? Is there anything you would change about your current strategies? Please share your comments below and share this post with your friends. I look forward to read them!
TO YOUR SUCCESS!!!
generate organic traffic