When it comes to generating traffic, you want to be able to analyze the traffic enough so you know what direction you want to go. This is why having the right metrics set up in Google Analytics is so important to you. Let’s look a little closer to what metrics would be most beneficial to you as a beginner…
Do you find marketing statistics boring?
They aren’t the most exciting thing to look at, but they will tell you how well your site is doing. When it comes to marketing, in order to make improvements you want to be able to track your site(s) enough to know where you need to make some improvements.
Despite figuring out who your target market is, another reason why many online marketers do not receive the traffic and leads they want is because they don’t know their statistics. They tend to overlook these statistics and go straight into creating campaigns such as a PPC or Solo Ads.
Another reason why a lot of online marketers fail at getting traffic and leads is because when they set up their google analytics, they don’t know what data to look for. Yes, Google Analytics can be a bit overwhelming for some when you first set it up. They have all of these different metrics you can set up and look at to see how well your site is doing.
For those of you who don’t know what metrics are, these are the statistical measurements that you can look at or customize in Google Analytics that will give you the numbers on where you need to make improvements in your marketing campaign and what you need to do to meet your goals.
So for example, if you’re getting 500 people per month that visit your website, and only 10 out of those 500 actually opts into your site, then you want to figure out how to increase the number of optins and eventually sales. This may seem like a tedious task, but it’s not so bad. The numbers are already there and you just have to figure out what to focus your efforts.
Now if you’re a beginner at Google Analytics, you’re probably wondering what metrics you should look at to determine what improvements you want to make for your site(s). Well here’s 4 good ones that you can look into to make your adjustments:
Visitors – first and foremost, you need to traffic coming to your website if you want to see any type of results. You want to know who’s coming to your site, how long are they staying on, how many pages do they go to, and the number of returning visitors is very important for your marketing campaigns. Here are 4 metrics under Visitors that you can look into:
Unique Visitor – Person who visits more than once within a given period of time
Bounce Rate– Person that visits one page on your site before heading to another site altogether
New and Returning Visitors – A quick ratio of new visitors vs. returning visitors to your site by number of visits and the percentage of visits
Average Time On Site – The time spent by a visitor on your entire website
Sources – This shows how people find your website. You can see which sources, like facebook, twitter, or even a Pay Per Click ad, sent the most traffic to your site. Here are 3 metrics you can look into under Sources:
Direct Traffic – Shows what pages within your site visitors go to directly
Referral Traffic – Shows which domains, and pages in those domains, refer traffic to your site
Search Engine Traffic – Traffic that comes from visitors clicking on links from a search result from any search engine
Landing Pages – This shows if your landing pages are meeting the needs of the traffic you’re receiving. I wish I would’ve known about this before when I first started using PPC and Solo Ads. I would’ve saved a lot of money and have gotten more for my money.
Conversions – when you get conversions, visitors go beyond just looking at your site. They sign up for your newsletter, ebook, make a purchase, etc.. This is definitely the primary goal of many of us internet marketers.
In conclusion, the point of knowing your metrics is to figure out why? Why aren’t you getting traffic, why was there a boost in traffic, where is your traffic coming from, what sites should you focus on, or how to get more conversions. As internet marketers, and offline marketers, in order to improve your business this is the mindset that we all should have!
Now It’s Your Turn!
If you’re a beginner has this dispelled any confusion? If you’re already using this, how well is it working for you? Have you seen any positive changes? Please share your comments below and share this post with your friends. I look forward to reading them!
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