When it comes to marketing online, attraction marketing is an important subject and strategy to leverage. But what makes it easier for network marketers is the use of an attraction marketing system that will guide you step by step to grow their business. The problem with a lot of leaders in the network marketing industry is that they still don’t believe in online marketing. I say get with the times! In this post I will talk more in detail of why network marketers would benefit from these systems!
“Find your spirit, and no challenge will keep you from achieving your goals.” ~ Christopher Penn
When I was in network marketing and started talking about doing online market, there were quite a few haters in my circle.
Some years ago around 2009 and 2010 the talk of taking your network marketing business online was looked down upon. Many believe that it wasn’t real “networking” and the only real way was to do belly-to-belly (Network in person) marketing.
What was taught in most network marketing companies was that you do your exposures, network with people, and get referrals.
The problem with this strategy is that the majority of network marketers talk to people who really didn’t believe in the industry. Usually these people would be their friends and family.
And it can be quite a huge struggle, when you don’t really have the support of your friends and family, right? And at the same time investing in offline marketing tools can put a hurting on your wallet might I had.
So what do most network marketers do?
They take their network marketing businesses online. When this is done, this is really where network marketers get confused.
They start to find out about this new jargon of words such as:
- Attraction Marketing
- Inbound Marketing
- Capture Pages
- Optin Boxes
- Lead Generation
- Sales Funnel
- Email Autoresponders
- Metrics
- etc…
Everywhere you turn, it’s a new word, a new strategy, a new tool, and this can be quite overwhelmingly confusing. But where can one start if you bring their network marketing business, or any home business online?
Starting With Attraction Marketing Meaning Start With YourSelf
Yes attraction marketing starts with yourself. Not in a self absorb way, but more in a selfish way. Confused???
You attract people by figuring out who you really are, why you started your business, and the challenges you face when it comes to online marketing.
When you figure out all this out and put it out there in the market, then you’ll start to attract people who are like you.
One thing I notice is that I attract these types of people:
- People who work 8 hours a day
- People that have minimum free time
- Those that want to have more time to themselves
- Those that are introverts
- People with very similar hobbies
- Those that are or were confused about online marketing
- Those that are or have struggled with leads and sales
This is my psyche, this is who I am, these are my challenges and this the psyche that I attract to me. Like attracts like right!
Here’s a great post by Don Purdum where he goes further into detail about this subject entitled One Secret Behind Every Thriving Business And Why You Need To Know It?
In this sense, this is where offline and online marketing has it’s similarities. When it comes to marketing, the first thing you wan to do is attract a certain psyche which is aligned with yours.
As network marketers, you want to be able to do this in a more intelligent and convenient way. This is one thing I learned when I was in network marketing.
Now do I believe that all network marketers should use these online attraction marketing systems like My Lead System Pro and other systems?
When it comes to these types of systems it really depends on the person.
So to this I have to say yes and no! Can I really answer like this? Well of course, I’m an entrepreneur and I can break those standard rules. But what I like to do is explain these answers!
Attraction Marketing Compliments Network Marketing Offline or Online
Ok, if you haven’t caught on yet, Attraction Marketing I believe is Personal Branding when it comes to your home business. People join you or buy from you because of who you are. No questions about it!
I usually buy from someone I have some type of rapport and trust with. Yes even with McDonalds. It’s an indirect relationship, but I’ve known them since I was a kid, and plus I love their cookies and Frappe’s.
But the real issue is, how are you going to get yourself out there in order to build your business? Keep in mind, people will have to buy into you first, before they go any further whether you’re doing offline or online marketing.
This is why I like Blogging!
Blogging serves as an open diary for people to read what you’re about. You can show your own human qualities of what your visitors already have when they visit it. At the same time you can deliver the value they’re looking for, which raises your social proof!
Besides paid methods where you can get a lot of traffic instantly to via your Capture Pages, blogging is a great attraction marketing method to win the trust of your visitors.
Some people have built big communities just through blogging alone without the use of using paid advertising or even SEO methods such as my friend Adrienne Smith!
She just created a product that helps those that are looking at blogging as a strategy to build their reputation and grow your business. And if you click on the image below you can look further into her program!
Eventually once you build your reputation strong enough, you will be looked upon as a leader within your company and within the network marketing community. Here’s a great post by Neamat Tawadrous on 5 Top Tips To Step Up Your Leadership
Now although you’re building a great reputation whether you’re using blogging or other strategies, people are going to want to get curious about what you do and how can they be a part of it.
This is where having a Sales Funnel can benefit.
When it comes to a Sales Funnel, the real question is do you as a network marketer know how to set one up well enough to benefit from it?
In this case, most network marketers don’t have the slightest idea, let alone knowing how to get a bunch of qualified prospects that are ready and eager to sign up with their business.
Now doing Belly-to-Belly prospecting works, but it does take a lot of time.
The fastest, most convenient way is to use a Ready-Made Sales Funnel that will take your prospects/leads through the sales process while you’re out writing and promoting your blog posts or whatever strategy you’re doing.
This is the benefit of an Online Attraction Marketing System like My Lead System Pro.
Systems like these will help you get your network marketing business off the ground with all the necessary tools and training that you need!
If You’re Not Using Attraction Marketing Then You’re Failing
Just like this sub heading says, if you’re not using any type of attraction marketing methods, then you’re more than likely failing.
- How many times have you ask someone to look at your opportunity and got rejected?
- On top of that how many times you’ve done this, build no rapport and got rejected?
- How many times you blasted your opportunity on social media and got no results?
- How many times have you used automated tools and got no results?
- Have you put out hundreds and thousands of post cards, business cards, bandit signs, etc. and still got little to no results?
Marketing and Sales are skills you must acquire !
Oh, your leaders told you that you’re just sharing information and you’re not doing any types of sales? If you have products/services and or an opportunity that you want people to buy into, then you are definitely doing sales!
Your goal for your business is to attract people to you in order to get those sales and to build your team. This is why personal development is so important in the network marketing industry.
The more you learn how to build your own “personal magnet” the better your reputation become and the more people will be attracted to you.
And again, if you’re not branding yourself so that you can attract the psyche that is very similar to yours, then you’re not going to get too far in your company.
Here’s a great guest post by Jawad Khan on 7 Reasons Why You’ll Continue To Fail As A Niche Marketer in regards to blogging. You can apply this as well to network marketing if you bring your business online.
In Conclusion
Attraction Marketing applies to both offline and online marketing. When you as a network marketer bring your business online, the best thing for you two do is to apply a sales funnel. If you know how to create a sales funnel that you will benefit from, then there is no need for you to use an online attraction marketing system unless you don’t want to create one from scratch.
But other than that, if you don’t have the slightest idea on how to create a sales funnel, then using an online attraction marketing system like My Lead System Pro will definitely benefit you. It will definitely save you a lot of time and frustration from trying to figure it all out.
Now It’s Your Turn!
Did you build your sales funnel from scratch or are you using a online attraction marketing system?
How is it working out for you?
Are you using a blog on the top of your sales funnel as the first thing your visitors see or are you using some other strategy?
Please share your comments below and share this blog post with your friends. I look forward to read them!
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Hi Sherman!
Great post you just did!
Though I am not into network marketing anymore, I still do support those that choose to market online. It’s ideal, especially in this day and age.
On my business, I use my blog for multiple purposes, introducing clients to the basics, teaching what they can do, they can opt in and download a quick start guide for digital marketing, they can get solutions for their existing problems and I use it to help my site’s overall SEO. Hence, I rely a lot on inbound marketing. 🙂
Still a long way to go for me so I look forward to learning more from you and getting to know you through your blog more as time goes by.
Dennis recently posted…Your Comprehensive and Updating SEO / Digital Marketing Glossary
Hey Dennis,
I do have to say that I love coming to your blog
There are still a lot about SEO that I don’t know about, especially using Google Analytics. Yes I have developed a strong foundation in using SEO and Google Analytics, but I don’t know everything about it. Thats where you come in.!
But yes, using an online attraction marketing system not only benefit network marketers but also anyone that brings their business online, that is if they don’t have a clue to how to build an online sales funnel!
So we’ll definitely be learning a lot more from each other! Thanks for stopping by! I hope you have a great weekend!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
Hi Sherman,
Fantastic information using attraction marketing for your Network Marketing Business!
You sure gave great links to follow in here too. As marketers, from solopreneurs to network marketers, we all have to brand ourselves. Yes, there is that difference between selfish and self-absorbed explained so well in that video above.
As long as we know ourselves…really know ourselves, believe strongly in our product and/or services we have to offer to others to help them take another step forward, we are doing fine!
We have to be the face in front of the products we sell. Some will love us, some won’t but that’s all fine! Those who are attracted to us for some reason or another will become our loyal customers. Isn’t that what we want? People coming to us and we have the great pleasure to help them with their business and watch them grow. Oh what a joy that is!
As for a sales funnel, I have created mine and so far so good! It does take a lot of planning, but it is sure worth it!
-Donna
donna merrill recently posted…Luck Is Not The Same As Success
Hey Donna,
Thanks Donna for the compliment
Although I geared this post towards network marketers, this really applies to anyone that want to leverage the internet to market their business.
The main thing is to know ourselves and correlate that to the products and services we promote whether it be our own or if we’re affiliates. When we do this, we attract the very people who are quite similar to us.
Yes, some will love us and some won’t. It really doesn’t matter because in the end we are attracting people who like us, who are like us, and who needs/wants our products/services so that they can progress and for fulfillment.
That’s great that you created a sales funnel. Attraction marketing systems isn’t for everyone but for those that don’t know how to create sales funnels, it can definitely save a lot of time and they can get educated at the same time!
Thanks for stopping by Donna! I hope you’re having a great weekend and Happy Belated Thanksgiving!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
I think Attraction Marketing is indeed the way to go about growing a Network Marketing Business Sherman, both online and offline. Using a system like MLSP really clarifies the way to incorporate all the list of ‘jargon’ you listed above.
And Blogging is a great way of expressing our personality along with our skills and knowledge to Attract ‘Like’ people.
I think it is true that we attract those like us… so that’s a great place to start… looking at our work ethic, values and ambitions to aim our content at.
In this competitive and commercial world… we have to stand out and be professional… and you do that Sherman 🙂 🙂
Jacs
Jacs Henderson recently posted…Create Fantastic Easy Peasy Quote and Message Images With Share As Image!!
Hey Jacs,
When i was in network marketing, I didn’t have the slightest clue as to what attraction marketing was up until I got online. This was due to when I was making cold calls to lists that I brought and one of the Ring Earners giving me the simplest advice.
But yes, I found that Attraction Marketing or as some call it Inbound Marketing works quite well for both offline and online marketing, and plus it makes it a lot convenient. Now how do you go about making the best out of it? This is where systems like MSLP come into play.
These attraction marketing systems are similar as to putting your marketing and personal branding on steroids. It will definitely help make you more attractive enabling you to generate more leads and make sales conversions. Thanks Jacs for stopping by and I hope you had a great weekend!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
Hi Sherman,
You’re right. Attraction marketing is everywhere. No matter what we do, we want to learn and know to attract our market to us.
For example, right now I’m studying a course for freelance writers, and the whole thing so far is about how to write in such a way that we attract people to the product by knowing how people react and why.
Today more than ever, any company online or offline or both need to learn what attraction marketing is all about and learn how to use such attraction for their own benefit as long as they not trying to deceive of course.
I would say that attraction marketing is smart marketing.
Thanks for the insight 🙂
Sylviane Nuccio recently posted…How You Can Build A Blog Community
Hey Sylviane,
That’s pretty interesting. It goes to show how much of a psychological factor it is when it comes to attraction marketing.
There are certain psyches we want to attract when it comes to the industries that we’re all in. This makes marketing very interesting and challenging. I mentioned in a couple of my previous posts that when i was in college I didn’t understand the importance of marketing until I started doing online marketing.
If anything, I would compare this to the friends we have. We attract certain people in our lives because we share a common interest. I like dancing salsa, so with that said I’m always attracting people who love dancing salsa. In this sense, we practice attraction marketing everyday whether we’re in business or not.
So yes, all companies should learn and incorporate attraction marketing. It is definitely smart marketing!
Thanks for stopping by Sylviane! I hope you had a great Thanksgiving!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
Hi, Sherman,
Excellent post, and I think attraction marketing is definitely relevant, and I really appreciated the videos because I’m such a visual person. 🙂
The differentiation and explanation of self-absorbed and selfish was spot on. I used to be in network marketing, but I really don’t care for that business model, yet I can take away a lot of value for your post because I am a marketer all the same.
Before I had LeadPages, I had to create my entire sales funnel from scratch, and oh what a process. I do admit that I allowed my perfectionist tendencies to get in the way. I’m a little bit wiser now, so have mended my ways. lol
Thanks for sharing, and I hope you have a wonderful December. Can you believe the year is almost over?
Talk to you soon.
– Carol
Carol Amato recently posted…5 Tips To Keep The Content Flowing
Hey Carol,
Im glad that you like the videos. I don’t make short videos to much and thought my friend Ron would be the perfect person to explain the difference between being self absorbed and being selfish.
Yes attraction marketing is relevant no matter what business model you’re using. I got away from network marketing and started doing affiliate marketing. I found that it’s not quite different in regards to marketing once I focus on efforts in affiliate marketing. The thing that really hit me in the head is when I started making more money with my affiliate programs more so than my network marketing business.
A sales funnel is definitely no joke! Especially trying to create one. It can be quite a challenge to create one if you don’t have a good idea of how to do so. This is why I recommend using attraction marketing systems. The bulk of the work is already done and all you have to do is plug and play. Us entrepreneurs area always looking for a more convenient ways to do things right?
I can’t believe it’s already December 2014. It seems like we just got into this year LOL! Well either way it goes, I’m looking forward to 2015! Thanks for stopping by Carol! You have a great one!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
Hi Sherman,
Great post. One thing I love about your blog is that I always learn something new!
One super simple method that I think can really help build trust with your customer’s (and massage attraction marketing) is to really allow them to get to know you by adding an ‘About Page’ on your website (if you’re doing online marketing.)
Add the good, bad and the ugly! Start right from the beginning and talk about your journey. Marketers underestimate the power of an ‘About Page’ but the biggest problem with online buying is customer’s need the trust and to fill like they know what kind of person you really are and not just the fluffy stuff that you’re a CEO/super entrepreneur. We all appreciate honestly.
I still get emails reffering to mine because potential visitors have at some point been in the same situation as me and feel satisfied that I can help them. I’m expanded my ‘About Page’ soon, why not, if it helps my customer’s trust me more… It would be stupid not too.
Thanks for another great post
Naomi
Naomi Dinsmore recently posted…18 Guaranteed Ways to Stay Productive and Focused on Your Business StartUp
Hey Naomi,
I’m glad that you mentioned that.
I actually change my About Me page a couple of months ago just so I can be more human to others. People want transparency. People want to see that you have struggled. People want to read about your journey. People want to see what solutions you found. They all want to see that human quality you have.
In the past I have read some really great blog posts. But there was a problem. I couldn’t relate to a lot of them. Yes I was struggling and wasn’t finding any solutions. They talk about their success and was general about they’re successes to the point they sound like everyone else. Made me question if they were really finding success with their programs.
Then I ran across other bloggers that were quite real and were transparent in their journey. I also notice how many shares and comments they would get as well. So I thought it would be a great idea to stick with these bloggers since they seem like I can learn a thing or two from them! Like attracts like as the cliche goes and you definitely want to be able to attract a similar psyche as yours!
Thanks for stopping by NaomI! I hope this week is going great for you so far!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
I love that you keep things real online. Too many people forget that behind the avatars there are real people, and YES the same rules apply online as in the real world when it comes to building relationships.
Hey David,
Thanks David, you’re the second person that has said that thus far. I take that as a compliment. I know some people don’t like it when someone keeps it real with them, I know I don’t sometimes LOL, but I would rather see people progress faster than to waste a lot of time in limbo like I did! Thanks for stopping by David! I hope everything is well with you!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?
Hi Sherman,
Great Post and indeed Attraction Marketing is the way to go if we need to be successful online or offline or both.
Thanks for the explanation between Selfish and Self-Absorbed, it was spot on. I liked how clearly and simply it was explained.
When I first joined MLSP, I had no clue what a sales funnel is or all those jargon which are listed in your post, but I have to say I learned a lot from the training there until I then took a course on branding which explained step-by-step how to create a sales funnel and it helped me a lot create my sales funnel from scratch. I tweak along the way but it is working fine for me so far.
Thanks Sherman for a great share. Enjoy the rest of your week.
Be Blessed,
Neamat
Neamat Tawadrous recently posted…Overcoming Resistance In Leadership!!
Hey Neamat,
Attraction Marketing is definitely a great way to go in any type of marketing that you do.
A lot of people when they first get into online marketing they have no idea on how to apply attraction marketing and they come across as being Selfish. Selfish as in trying to convince people about their prospects and not really showing much concern in other people’s success. When anyone come across like this, it’s the foundational reason why so many fail.
MLSP and it’s training also shows the mindset that anyone should have and how to apply it outside of using the tools to marketing your home business. But that’s with any system that anyone come’s across. Any system that doesn’t have this type of trying I wouldn’t even consider in looking into.
Thanks Neamat for stopping by! I hope you’re having a great week!
Sherman Smith recently posted…Should Network Marketers Use Online Attraction Marketing Systems?