When it comes to marketing online, attraction marketing is an important subject and strategy to leverage. But what makes it easier for network marketers is the use of an attraction marketing system that will guide you step by step to grow their business. The problem with a lot of leaders in the network marketing industry is that they still don’t believe in online marketing. I say get with the times! In this post I will talk more in detail of why network marketers would benefit from these systems!
“Find your spirit, and no challenge will keep you from achieving your goals.” ~ Christopher Penn
When I was in network marketing and started talking about doing online market, there were quite a few haters in my circle.
Some years ago around 2009 and 2010 the talk of taking your network marketing business online was looked down upon. Many believe that it wasn’t real “networking” and the only real way was to do belly-to-belly (Network in person) marketing.
What was taught in most network marketing companies was that you do your exposures, network with people, and get referrals.
The problem with this strategy is that the majority of network marketers talk to people who really didn’t believe in the industry. Usually these people would be their friends and family.
And it can be quite a huge struggle, when you don’t really have the support of your friends and family, right? And at the same time investing in offline marketing tools can put a hurting on your wallet might I had.
So what do most network marketers do?
They take their network marketing businesses online. When this is done, this is really where network marketers get confused.
They start to find out about this new jargon of words such as:
- Attraction Marketing
- Inbound Marketing
- Capture Pages
- Optin Boxes
- Lead Generation
- Sales Funnel
- Email Autoresponders
Everywhere you turn, it’s a new word, a new strategy, a new tool, and this can be quite overwhelmingly confusing. But where can one start if you bring their network marketing business, or any home business online?
Starting With Attraction Marketing Meaning Start With YourSelf
Yes attraction marketing starts with yourself. Not in a self absorb way, but more in a selfish way. Confused???
You attract people by figuring out who you really are, why you started your business, and the challenges you face when it comes to online marketing.
When you figure out all this out and put it out there in the market, then you’ll start to attract people who are like you.
One thing I notice is that I attract these types of people:
- People who work 8 hours a day
- People that have minimum free time
- Those that want to have more time to themselves
- Those that are introverts
- People with very similar hobbies
- Those that are or were confused about online marketing
- Those that are or have struggled with leads and sales
This is my psyche, this is who I am, these are my challenges and this the psyche that I attract to me. Like attracts like right!
Here’s a great post by Don Purdum where he goes further into detail about this subject entitled One Secret Behind Every Thriving Business And Why You Need To Know It?
In this sense, this is where offline and online marketing has it’s similarities. When it comes to marketing, the first thing you wan to do is attract a certain psyche which is aligned with yours.
As network marketers, you want to be able to do this in a more intelligent and convenient way. This is one thing I learned when I was in network marketing.
Now do I believe that all network marketers should use these online attraction marketing systems like My Lead System Pro and other systems?
When it comes to these types of systems it really depends on the person.
So to this I have to say yes and no! Can I really answer like this? Well of course, I’m an entrepreneur and I can break those standard rules. But what I like to do is explain these answers!
Attraction Marketing Compliments Network Marketing Offline or Online
Ok, if you haven’t caught on yet, Attraction Marketing I believe is Personal Branding when it comes to your home business. People join you or buy from you because of who you are. No questions about it!
I usually buy from someone I have some type of rapport and trust with. Yes even with McDonalds. It’s an indirect relationship, but I’ve known them since I was a kid, and plus I love their cookies and Frappe’s.
But the real issue is, how are you going to get yourself out there in order to build your business? Keep in mind, people will have to buy into you first, before they go any further whether you’re doing offline or online marketing.
This is why I like Blogging!
Blogging serves as an open diary for people to read what you’re about. You can show your own human qualities of what your visitors already have when they visit it. At the same time you can deliver the value they’re looking for, which raises your social proof!
Besides paid methods where you can get a lot of traffic instantly to via your Capture Pages, blogging is a great attraction marketing method to win the trust of your visitors.
Some people have built big communities just through blogging alone without the use of using paid advertising or even SEO methods such as my friend Adrienne Smith!
She just created a product that helps those that are looking at blogging as a strategy to build their reputation and grow your business. And if you click on the image below you can look further into her program!
Eventually once you build your reputation strong enough, you will be looked upon as a leader within your company and within the network marketing community. Here’s a great post by Neamat Tawadrous on 5 Top Tips To Step Up Your Leadership
Now although you’re building a great reputation whether you’re using blogging or other strategies, people are going to want to get curious about what you do and how can they be a part of it.
This is where having a Sales Funnel can benefit.
When it comes to a Sales Funnel, the real question is do you as a network marketer know how to set one up well enough to benefit from it?
In this case, most network marketers don’t have the slightest idea, let alone knowing how to get a bunch of qualified prospects that are ready and eager to sign up with their business.
Now doing Belly-to-Belly prospecting works, but it does take a lot of time.
The fastest, most convenient way is to use a Ready-Made Sales Funnel that will take your prospects/leads through the sales process while you’re out writing and promoting your blog posts or whatever strategy you’re doing.
This is the benefit of an Online Attraction Marketing System like My Lead System Pro.
Systems like these will help you get your network marketing business off the ground with all the necessary tools and training that you need!
If You’re Not Using Attraction Marketing Then You’re Failing
Just like this sub heading says, if you’re not using any type of attraction marketing methods, then you’re more than likely failing.
- How many times have you ask someone to look at your opportunity and got rejected?
- On top of that how many times you’ve done this, build no rapport and got rejected?
- How many times you blasted your opportunity on social media and got no results?
- How many times have you used automated tools and got no results?
- Have you put out hundreds and thousands of post cards, business cards, bandit signs, etc. and still got little to no results?
Marketing and Sales are skills you must acquire !
Oh, your leaders told you that you’re just sharing information and you’re not doing any types of sales? If you have products/services and or an opportunity that you want people to buy into, then you are definitely doing sales!
Your goal for your business is to attract people to you in order to get those sales and to build your team. This is why personal development is so important in the network marketing industry.
The more you learn how to build your own “personal magnet” the better your reputation become and the more people will be attracted to you.
And again, if you’re not branding yourself so that you can attract the psyche that is very similar to yours, then you’re not going to get too far in your company.
Here’s a great guest post by Jawad Khan on 7 Reasons Why You’ll Continue To Fail As A Niche Marketer in regards to blogging. You can apply this as well to network marketing if you bring your business online.
Attraction Marketing applies to both offline and online marketing. When you as a network marketer bring your business online, the best thing for you two do is to apply a sales funnel. If you know how to create a sales funnel that you will benefit from, then there is no need for you to use an online attraction marketing system unless you don’t want to create one from scratch.
But other than that, if you don’t have the slightest idea on how to create a sales funnel, then using an online attraction marketing system like My Lead System Pro will definitely benefit you. It will definitely save you a lot of time and frustration from trying to figure it all out.
Now It’s Your Turn!
Did you build your sales funnel from scratch or are you using a online attraction marketing system?
How is it working out for you?
Are you using a blog on the top of your sales funnel as the first thing your visitors see or are you using some other strategy?
Please share your comments below and share this blog post with your friends. I look forward to read them!