Many of you may want to blog, but you want to see how you can make blogging less time consuming. If you can get pass this, then you’re all for blogging to build your business.
But one thing you don’t want to miss out on is how much better your business can be with a consistent blog. You’ve seen all of the stats, and probably most of your friends who are solopreneurs are taking action and seeing some results while you on the other hand are sitting on the fence.
The fact that you have very limited of time doesn’t help either. You feel that can possibly squeeze in at least a half an hour a day to blog. You’re schedule isn’t like most of your peers who could put in a couple of hours a day, or even crank out an informative, engaging blog post in a day.
So what gives? You keep asking yourself how can you make blogging less time consuming and you have yet to find any answers that resonate with you. Well look no further because I will reveal with you some tips on how you can achieve blogging with less effort but yet attract results that will soar!
“Time management is an oxymoron. Time is beyond our control, and the clock keeps ticking regardless of how we lead our lives. Priority management is the answer to maximizing the time we have.” ~ John C. Maxwell
I bet you thought about how much effort it takes to put into a blog a few times after you were told how beneficial it will be to your business, right?
You see your blogging peers putting all the bells and whistles on each post that they create, and you think to yourself that it must have taken them a lot of time to do so?
But is this true?
Do you have to over-deliver each time you write and publish a blog post?
That will depend on how much you want your audience to succeed. But I tell you that if your audience can feel that you want them to succeed, then success will reciprocate back to you.
Now you’re probably thinking, “Aha, so it does take a lot of time.”
To be honest with you, it does take some time, but not to the point to where you don’t have a life.
Working smart can get you to places that you thought you couldn’t get to.
Now working hard is a different story. You don’t want to convert into the hamster in a wheel. Working hard but not getting anywhere.
But yet you do want to create enough value that will keep you progressing forward.
Quality and value directed towards your target market is key, and there are ways to make blogging less time consuming than what you may believe.
Let’s talk about a couple of misconceptions of growing a successful Blog
Misconceptions That Won’t Make Blogging Less Time Consuming
I’ve notice from chatting with a couple of people that there are some misconceptions that keep them from blogging.
Yes, these misconceptions wont make it easier for you to make blogging less time consuming when you get into a routine.
As a matter of fact, these misconceptions can be the reasons that most people quit blogging all together.
But one point that I want to make clear that although this is contrary of what I’m trying to get across and that is blogging isn’t for everyone. There’s people that just hate writing all together which I don’t recommend they start doing if it’s on that haterism level.
Then there’s people like me that grew to like blogging. Especially when they started getting better results as they improve their efforts.
So lets get into some of the misconceptions that you’ve probably heard that can keep you from making blogging less time consuming.
You Have To Publish A Blog Post Everyday To See Great Results
At one point in my blogging journey I was publishing every other day, and you know what? I was getting comments and shares, but the posts I was putting out wasn’t of quality to my audience.
Now I’m not saying that it’s to your disadvantage that publishing a blog post everyday or ever other day is bad since some people can crank out great content effortlessly. But for people like myself and a lot of others, this can hinder us from progressing, improving our results with each step.
I now put out a post once a week and I’m getting more traffic than I did when I was posting every other day. Plus I’m getting just as many comments, if not more, as well as more opt ins.
Should you blog once a week? No, but the best thing to do is to come up with a schedule that works best for you. Some bloggers blog everyday while others blog once a month. In a way, blogging itself is just the beginning when it comes to your marketing plan.
In my case, the difference is that I’m putting out content that my audience finds valuable, I’m promoting my blog post more so than I did before, and I’m engaging with more bloggers that are within my niche or in a similar one.
You Have To Come Up With Brand New Content Each Time
Everyone has their own opinion about certain topics. As a matter of fact, there’s some blog posts that I prefer reading versus others that talk about the same topic.
With that said, you don’t have to come up with brand new content, or should I say a totally brand new idea to publish on your blog each time.
In fact you can see what your other blogging peers are doing and come up with your on spill of the same topics!
You Have To Use SEO On Each Of Your Blog Posts
Although I’m all for incorporating SEO with each of your blog posts, I do know that you don’t have to use SEO each and every time you publish a blog post.
It can be time consuming to figure what keywords to use, where to place them, formatting each blog post, and so on.. but it can be beneficial for you in the long run.
Yes, I know you want to be found on search engine, but there’s also this thing called social proof. Growing a community of your own (through social media, blogging communities, word of mouth etc.) and building rapport with other bloggers should be your main focus.
When other’s see that your blog post is being shared by a high influencer or they see that there’s a lot of comments on your blog, then this gives them a budge to get on in so they won’t be left out! We all want to be with the cool kids, don’t we?
You Have To Write 3,000 Words Or More To Have A Successful Blog
I’m also an advocate of writing longer posts based from my own experience. But one thing that’s going to swallow up your time is writing those really long ones that end up being 8000+ words.
Are most of people in your audience going to read these really long blog posts. For the most, no they’re not. At least in my own experience and judging the way I pick and choose the posts I want to read.
I choose them on the basis of the limited of time I have. And unless you don’t have a full time job, or any other type of full time schedule, then you or your audience isn’t going to take too much time to read the really long ones.
So depending on your time and your audience, adjust the length of your blog posts that correlate with the average person in your audience as well as the type of person you’re writing for.
4 Ways To Make Blogging Less Time Consuming
Now that we got the misconceptions out of the way, one thing I do like to say is that blogging does take some time. But one thing that I want to point out is that it doesn’t have to take all of your time.
There are a few reasons why many solopreneurs put “too much” time into blogging to the point where they don’t make time for anything else.
Yes, you do have to think about delivering, and in many cases over-deliver, great quality content to your targeted audience.
Now it’s one thing when you have all the time in the world to create blog posts, but there are people like myself who have very limited of time to do this while at the same time making those efforts to grow a home business.
You may be one who works full-time and a full-time parent that don’t have a lot of time to put into your business.
Now do you have to be creative when it comes to blogging? Yes it does help, but the most important thing to think about is to be a smart blogger. You want to be smart enough to craft posts that your target audience find valuable and use the time that it takes to create them wisely.
So without further adieu, lets see why you can make blogging less time consuming by following these great ideas to get the best out of blogging!
Have A List Of Ideas Ready To Go
When it comes to conjuring up ideas I have three tools that I use
- Coschedule’s Headline Analyzer
If you have a smartphone and haven’t installed the evernote app yet, then I suggest that you do this! Whenever I think of an idea, I write it down in evernote so that I don’t forget it.
As a matter of fact, I usually write down 2 or 3 ideas for posts so that I have some topics to work with for the up and coming weeks ahead. This gives me a backup plan for each week so that I can have something I can work with.
Then I turn it over to Google. Based on what I wrote down in evernote, I focus on the long tail keywords and put it in Google to see what it comes up with as far as searches and stats of the keywords.
Here’s a great post by Freddy Gandarilla that shows you how to Optimize Your Blog Posts Using Google and as well as other methods
Once I find the keyword that I want, then I turn to Coschedule’s Headline Analyzer to see what would be the most engaging headline that will draw attention to my target audience.
Break Each Post Down Into Sections
A smart way to ease up the time is to break up your blog posts in sections and go from there. One thing that I do that helps me to make blogging less time consuming is by writing out an outline before I put in the meat of the blog. The outline will include the following:
- Lists (Bullet Points, Numbers, etc.)
- Call To Action
Whenever I do it this way, it gives me some type of direction and order to organize my thoughts. In this manner, the blog post doesn’t come out so convoluted to my readers and keeps them focused on the topic.
I usually go in this order, but I have read on other blog posts that sometimes the bloggers will start off with the Conclusion and work their way back to the Intro. So sometimes not working in the traditional order does help you get your ideas out to beat writer’s block.
Write In Batches/Delegate Time
One thing I’m constantly practicing is writing my blog posts in batches and delegating time. Yes it does take longer as in days, but in this manner I’m able to squeeze in the time that I have
Going back to writing in Sections, I always write each part of my blog on different days. So I may do an Intro on Monday, then Subheadings on Tuesday, fill out the subheadings and list on Wednesday, draw up the conclusion on Thursday, and write my call to action on Friday for example.
With that said, I’ll allot time from 30min to an 90 minutes for each day to focus on each section depending on how busy I am. This may sound tedious to some, but the rewards from it all does pay off when you take your time with crafting engaging blogs.
Write Roundups, Guest Posts and Interviews
Sometimes we all can get what is considered “writer’s block” or just don’t have enough time to come up with great posts. But one thing you definitely want to do is to work smart.
I just realized about a little over a year ago how writing roundups, accepting guest posts, and doing interviews can amount to even more traffic based on the bloggers and other successful entrepreneurs that you bring to your blog.
I did one roundup post where I talked about 6 different blog posts that I thought would be of value to my audience and it panned out quite well. Not only did my audience share this post with their audience, but also the bloggers within the posts I mentioned shared it with their audience.
Another way to work smart is to be like Ileane Smith and Sue Anne Dunlevie. What do they do? Not only do they create a lot of great content that all of us solopreneurs can use, but also they accept guest posts from different successful bloggers.
This clever strategy not only exposes these guest bloggers to their audience, but also their blogs get exposed to their guests’ audience which results in extra traffic back to their blog. So whenever you find the time, visit their blogs at Basic Blog Tips and Successful Blogging.
With that said you may also want to interview successful bloggers and entrepreneurs on your blog. I’ve listened to audios, seen videos, and read some written interviews that were quite interesting which lead to getting a lot of comments and shares.
In all just like guest posts, doing interviews is a win/win/win situation where you expose your audience to the interviewee, the interviewee gets exposed to your audience, and also you gained traffic from the interviewee’s followers when they share the interview.
Concluding How To Make Blogging Less Time Consuming
Blogging can be very time consuming unless you work smart. There are some clever ways where you can get the most out of blogging without the arduous tasks and misconceptions about writing consistent, quality blog posts which a lot of us were lead to believe.
And going back to coming up with a list of ideas, some of you still have a hard time doing this. My blogging friend Jackson Nwachukwu of WorthBlogger shared a list of 4 Tools you can use to help you with ideas in his post Looking For Blog Post Ideas? These Tools Will Help You!
But with all the ideas, tools, and helpful resources that can make your blogging journey easier, you can always make blogging less time consuming whether you have all the time in the world or if you’re on a time constraint. Blogging smarter is key to all of this!
Now It’s Your Turn!
If you’re not blogging, was timing the main reason why you’re not? Did the misconceptions I listed here aligned with what you believed about blogging? Is there any other reasons?
If you’re blogging, how often do you blog? Everyday? Every other day? Once a week? twice a month? Once a month?
Do you promote more than you blog? If so how are you promoting? How are your results?
Is there anything you would add to make blogging less time consuming?
Please leave your comments below and share this post with your friends! I look forward to reading them!