When you’re doing online research the first thing that’s going to catch your attention are the blog post headlines. This is a great indicator for you to decide to click and see what the blog post or article is all about. Quite frankly this step is overlook by many bloggers who are looking to generate traffic to their site. In this post I will talk about the blog post headlines that catches the interest of your targeted audience.
“You can become blind by see each day as a similar one. Each day is a different one, each day brings a miracle of its own. It’s just a matter of paying attention to this miracle.” ~ Paulo Coelho
I’ve been in the Greater Los Angeles area just about all of my life and I have witness the subtle changes within each city i go to throughout the years. Some of them are so subtle that I question if they were always there in the first place.
But one thing about these little subtle changes is that there was something that really caught my eye that made me take notice.
When I was a kid I use to love McDonalds! (What kid didn’t)
Now days, I’m all about eating healthy and I haven’t touched a McDonalds in a while.
But one thing I noticed is that many of the McDonalds here have been renovated to look similar to the layout of Starbucks!
How do I know?
Well for one, I cheated and went inside of a McDonalds a few times. My excuse is that I love their Frappe’s and their new way of making cookies. (Guilty as charged)
But one thing that really drove me was that they changed the outside look of the older McDonalds, and they made the inside look more “comfy” like a coffee shop.
Now of course this post isn’t about McDonalds, but I use this analogy to talk about writing Eye-Catching Traffic Generating Blog Post Headlines!
As McDonalds caught my eye after making it absent in my life for a long time, improving your headlines can do the same thing.
So one thing you want to figure out is what does your Target Audience Want?
Writing Blog Post Headlines For Your Target Audience
You know when I was a younger newbie in the blogosphere, my headlines really, really sucked. I mean, when I look at them now I ask myself could I’ve gotten any more generic than this?
I had headlines like How To Generate Traffic Online?
Now if you ask me, that’s pretty generic. Especially to those that have been in the blogosphere or online marketing world for a while.
And you know what?
I find a lot of blog posts that are this generic still.
But it is what it is, right?
So do you want to hop on the bandwagon, or really get noticed like I did with McDonalds?
So let’s generalize a bit. What do people who are doing research online looking for? Is there anything specific that they’re looking for?
When I come up with topics and headlines, I always go back to a time of when I didn’t have knowledge that I have now. I had quite a few questions, and you know what I still do to this day.
You never stop learning. I’m a firm believer that the day you stop learning is the day you die. You definitely want to make each day as if it was a new day.
But the one thing that you want to do when it comes to your headline is spark the engagement. Right now I like to share with you a list of different types of headlines that spark my own attention as well as it may have for you. Correlating to the title, I would like to use the topic of Generating Traffic for these examples
Why’s (Positive or Negative) Headlines
Positive: Why Commenting On Other Blogs Will Help You Generate Traffic
Negative: Why You May Be Leaving Traffic On The Table
How To’s (Short Tutorial)
How To Make Each Blog Post SEO Compliant For Traffic
Surefire Ways To Instantly Generate Traffic From Google
Affirmative (Confidence or Stats)
Here Are Five Traffic Generating Methods That Influencers Utilize
Find Out The Secret Behind Each Influencers Way Of Generating Traffic
My Perspective Of Why Blog Promotion Is More Important Than Writing A Post Everyday
10 Ways To Promote Your Blog On Facebook To Generate Traffic
Trivial (Little Known Ways or Overlooked Ways)
The Overlooked Plugin That Generates Traffic From Major Social Media Sites
The one thing that I have notice about the headlines that attract me is that they are specific about what the post is going to be about. They show how confident the author is on their topic and on top of that the content itself delivers by reference back to the headline.
I also noticed that there seems to be some type of routine that successful bloggers follow as far as their headlines.
You may have asked yourself one time or another if are there actually different formulas for the way headlines are set up?
Well if you said yes, then you are right!
As a matter of fact, there are quite a few headline formulas that a lot of popular bloggers take into account when coming up with a topic that will generating clicks.
Some Popular Formulas for Blog Post Headlines
I find that with most things in life there is some type of formula that backs it up. I see this with my salsa dancing, and I see this with playing piano when it comes to chords and scales.
So when it comes to Blog Post Headlines, there is no difference. I found quite a few formulas for blog that is said to have a high Click Through Rate (CTR).
The most popular formula that I have scene thus far goes something like this:
Numbers + Adjective + Target Keyword + Rationale + Promise
Here’s a great example from one of my posts:
Do you see how specific this headline is?
This will definitely attract the very people who are struggling to build their email lists through their blog. It worked for me and I’m sure this headline formula will work great for you.
As far as more headlines, here are some other’s I picked up from different websites:
[Do Something Desirable] like [Celebrity/Expert] Without [Something Undesirable]
Joane Wiebe from Copy Hackers came up with one where you can be like someone you admire without getting the short end of the stick
Exmaple: Learn How To Blog Like Adrienne Smith Without Publishing A Post Everyday
[Adjective] + [Adjective] [What You Are/SEO Keyword Phrase] That Will [Promise or Result]
This is one from Unbounce that focuses on SEO keywords and keyword phrases with a couple of adjectives that gives your headline a little more embellishment!
Example: Unprecedented and Clever Ways To Make Your Opt In Forms More Attractive To Your Target Audience
Do You Make These [Blank] Mistakes?
A lot of us like to find out what’s holding us back from progressing forward. Here’s a formula that can get your visitors interested on what’s keeping them from getting the results they want. I got this formula from shaebaxter.com
Example: Do You Make These Copywriting Mistakes?
Here Is a Method That is Helping [blank] to [blank]
We all want to know what others are doing to get to the level they are on. Here’s a great one by Brian Clark came up with on copyblogger.com
Example: Here’s a Method That Is Helping Bloggers Improve Their Opt In Rates
[Number] Things Your [Blank] Needs To Hear You Say
If you know your audience and subscribers well, then there are certain things they want you to convey to them in order for them to either come back to your blog or stay on your email list. This one I found from How To Make My Blog
Example: 15 Things Your Email Subscribers Needs To Hear You Say
[Number] Lessons I Learned From [Blank]
Here’s a great one I found by Sherice Jacob from Daily Egg Blog. Sometimes your audience want to know how you got to where you are with your blog. This is a great headline to show them where you get your ideas or your knowledge from.
Example: 9 Lessions I Learned From Doing Facebook PPC Marketing
When it comes to your Blog Post Headlines, you want to make sure that it’s not generic. You want them to by eye-catching to your current visitors, subscribers, and the new visitors.
When you think about it, your headlines must be the “arrow” to tell people to come to your blog to get the solution that’s been bugging them for a while. If you can get this across to visitors within your niche, then you start to see quite a few spikes within your traffic.
The headline ideas and formulas that I have here are just a handful I use myself and researched. There are quite a number of them that are already geared to the interests of your target audience. But one thing that you must know is what your audience is interested in from the get go.
Now It’s Your Turn
I have given you quite a few headline ideas and formula that will aid in generating traffic back to your blog. Have these help given you some ideas of what type of headlines to write? Are you struggling with writing headlines? How have this post helped you? Are you finding success with your headlines? Are there any formulas you like to add?
Please share your comments below and share this post with your friends. I look forward to read them!