Have you ever asked the question “How can I get above the noise on Social Media?” There’s so much that’s going on it that it could seem impossible for anyone to notice you. I started reading Jab, Jab, Jab, Right Hook by Gary Vaynerchuk and he came up with 6 rules to abide by in order for all of us to go above and beyond everyone’s screaming! Let’s go ahead and dive into how you can become more popular so you can pop your collar!
“My dad is like a cactus – introverted and tough. I’m a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He’s my hero for giving me that need to run a business and for having enormous confidence in me.” ~ Gary Vaynerchuk
Do you remember being an incoming freshman in high school or college? How did you feel at that moment in time? For me it felt awkward and I felt like I had to be someone else to gain friends and popularity.
Being the new kid in town can be kinda intimidating for some and daunting for others to possibly regain the popularity they had in their old arena.
I can remember the first time I left home for college. That was an experience in itself for me since I was pretty shy and introverted. But I held my own and grew from it. I learned how to connect better with different personalities. I figured out who I wanted to hang out with and who I wanted to avoid.
But isn’t this what we do on social media?
With each connection that we make on social media, we want to figure who we resonate with and how people can resonate with us.
We create this internal filter with a questionaire to see who is worthy of our time. We want to know who will be supportive, engaging, and maybe take those relationships we build offline.
At least, that’s is the purpose of social media. Especially if you’re an online marketer.
If you have some type of home business whether it be network marketing, affiliate marketing, blogging, etc.. constantly you’ve been told to build relationships. And if you took your business online, you’ve been constantly taught to engage people way more so than promote your offers.
Now the question for a lot of you is “How can I engage and build my home business at the same time? What do I say? How am I going to drive traffic with small talk?”
When I first started doing online marketing, these are the questions I asked myself. I didn’t know how to just be myself while building my business at the same time.
Being a leader is what you want to become, but I didn’t know how to incorporate engaging people as a leader. All I wanted to do was stand out enough to generate traffic, leads and sales.
So what gives?
This is before I notice how successful people were using social media. I saw that the traditional way of promotion just scratches the surface of marketing on social media. These successful people were actually engaging. They were:
- Sharing pictures of their vacations
- Showing how they sucked at Karaoke
- Made videos of how they’re progressing in ballroom dancing
- Showing pictures of them just hanging out with friends
- Talked about their first baby born
- Shared the first time they ate Korean BBQ
- Asked random questions just to get opinions
- and much much more.
But you know what?
They found ways to indirectly relate their engagement to their home business. It’s almost as if 10% of their entire engagement was a marketing funnel.
Now this is smart, but so again, the question is how do you engage and develop a presence that your target market notices?
I found some great answers from reading a chapter in Gary VaynerChuk’s book Jab, Jab, Jab, Right Hook. The chapter I read was about 6 rules to abide by when engaging on social media, and since this definitely caught my attention I thought I would share this info. with you.
Since the Social Media revolution, millions upon millions of people got involved with it, especially those that have home businesses. When it comes to your home business, there are some rules you want to follow in order to attract the right people despite all the noise that goes on. There are six rules of engagement that Gary Vaynerchuk home business entrepreneurs should abide by and they are:
- It’s Native
- It Doesn’t Interrupt
- It Doesn’t Make Demands–Often
- It Leverages Pop Culture
- It’s Micro
- It’s Consistent And Self-Aware
So lets dig deeper into each of these rules!
If you don’t already know, I work as a computer technician for a school district. If you’re someone that works in IT you tend to be stereotyped as a nerdy, introverted person that doesn’t really get out much. In some ways I’m like this, but in others I’m far from it.
But I notice that each school site that I go to has their own culture and personalities. Some school sites are more demanding, while other’s are more “cliquish”, and other’s tend to have a more free-spirited “hippy” type culture. In order for me to get along with the people for each site I learned to adjust to them.
I would say I get along with 95% of the people at the school district. But when I first started, it was little bit of a challenge for me. But learning the native culture for each site has made it easier for me to get along with my coworkers.
With that said, the same goes with each social media site. Learning the actual culture and what type of content people respond positively to will make a big difference when you engage and develop your marketing campaign.
When you get on each social media site, you want to figure out what makes people tic on these sites. What attracts them? What repels them? What gets them into an engagement frenzy? What is the culture for that particular social media site? What type of people do that site attracts?
Gary also points out that creating native content has very little to do with selling but more with storytelling! The goal for a great storyteller on social media is to enhance a consumers interaction with a platform and not to distract them from it. So in other words, be the social media person that’s going to attract people to you for that specific site, instead of the person that pops up with a message saying “Take a look at my opportunity!”
It Doesn’t Interrupt
Growing up back in the 80’s and 90’s one of the things I use to hate were those irritating commercials that use to interrupt my favorite shows. I usually took a bathroom break during the commercials.
That was until commercials started to become more entertaining. Especially those Super Bowl commercials. People didn’t mind being interrupted by those. As a matter of fact I had a friend of mine that anticipated the Super Bowl just for the commercials instead of the game and half-time show. This was a clever thing that marketers did back then! Don’t you agree?
Yes, we have to admit that we live in a society that wants to be entertained all the time. We want to have this joy the whole time we’re sitting in front of a TV watching some of our favorite programs. Since I don’t watch TV too often, I wonder if there is such a thing as a TV Commercial Channel? Something that makes me say, hmmmm?
Anyways, when it comes to social media, we want to be able to entertain our target audience. You want to set a mood, and make your audience feel something and act on those feelings. In other words you want to be able to figure out what experience that people are looking for and tap into that experience for that social media platform.
It Doesn’t Make Demands–Often
Now that you know that I work in IT as a computer tech, I have to let you know something! I have some great coworkers! Yea, I know, I know, most people want to get out of a 9 to 5 job which is one of the reasons why they started a home business. But for me, I like to challenges of building a home business, and I like the fact that I can create an option of leaving my job if I ever decide to.
But back to my coworkers!
I’m not trying to toot my own horn, but I want all of you to just follow me for a sec. Everyday i’m out fixing problems, from PCs, Macs, Servers, Network Switches, Software, you name it, I’m doing it.
Sometimes I go out, make small talk and even make efforts to try to get to know my coworkers while I’m fixing their problems. I don’t ask for any thank you’s when the job is done. I just do my job and get paid for it.
Do you know how many times I’ve gotten thank you cards, presents, and recently some of my coworkers even took me and the other computer tech out to a small bar to show their appreciation. Things do come in full circle!
This can happen for all of us when it comes to marketing on social media. Let’s say you’re into health and wellness, and of course your focus is to sell your products. Now if you have the mentality of “sell, sell, sell”, you’re not going to get any sales. At least from my experience!
But what if you focus on how people can stay healthy period? Talking about how to stretch, how the breath, how to tone up, how to get energized, what foods to eat, etc.. will get some engagement going for those people that have an interest in this, right? If you’re giving solutions to their health questions, you’re giving information that’s of value to them.. Those are your Jabs? Whenever you ask for the sale after much engagement and they make purchases, then now they’re giving value back to you. That’s your right hook! That’s how it becomes full circle!
It Leverages Pop Culture
I have a funny story. My coworker has a 14 year old daughter that goes to the high school where she works. One day, I was in her office working on her computer and her daughter came up to me and says “I want to get the new iphone and I was wondering when you (me) were 14 did you have a difficult time getting your mom to buy you an iphone?”
I told her when I was 14, barely anyone had mobile phones, period. We had pagers back then. She looked at me funny, but I then realized how old I was.
Think about this, this generation of kids are on cell phones, their parents had push button phones, their parents had rotary phones, and more than likely their parents had to call the operator to get in touch with someone.
What’s the point I’m trying to make?
You want to be up-to-date on what’s going on now! Most people have smart phones now, but if you go back 80 years people used a different technology to interact with other people.
Show your audience that you like the same movies they do. You like listening to the same music as they do. Talk about the current events. Show that you know about the new gossip on celebrities. Take advantage of the pop culture and post your knowledge on social media. Just don’t do it in a mobile banner ad as Gary mentions because the days of getting people to stop what they’re doing in order for them to look at your ad are diminishing in popularity!
Speaking of Pop Culture, the hip hop culture not only pervaded throughout the United States but also the world! I can definitely remember when it was barely, if at all, played on the radio.
Now the hip hop colloquialisms has spread through out pop culture. From “man that was fly” from back in the 80’s to “he’s a boss” of today are mentioned not only on songs, but also you see them on commercials.
I can remember when I first went to college in Louisiana in the mid 90s, the popular hip word was “Krunk”, meaning ‘getting it hype’ or ‘getting the party started’.
It was popular just within that area where I was, then all of a sudden, it not only spread throughout the country in clubs, but also you heard it on commercials all the way to about the early 2000’s.
Keeping your slogans short and simple like this can also yield much power to your marketing. This definitely works when you’re not even trying to sell. You’re just giving your audience some short jabs just to show that you’re not a square! Especially when you’re the first one to use these short colloquialisms. This tends to bring about more attention from your target audience!
It’s Consistent And Self-Aware
When you can sell your story and what you came to accomplish, this will definitely resonate throughout the masses!
A lot of times people come online not being self-aware and transparent, but being someone that they’re not in order to draw attentions. People look at you side-ways if all you do is show how much money you made or how your opportunity is the best in the world.
Your audience want to see if they can relate to your story. Are you a mom with 3 kids learning how to make extra money? Are you fed up with your 9 to 5 and found a home business that you really love. Are you retired, bored, and using your home business to supplement your current retirement?
In other words, who are you really? Are you being consistent with who you really are? Are you being truthful and transparent to others?
When you’re creating content that is native to that platform which results in making that person feel, and when you make that person feel he/she will share your content with others, resulting in an amplified free word of mouth marketing that have the potential to go viral!
Now can you imagine that!
So be human by being yourself! It can attract much success to you via social media!
Now It’s Your Turn!
When it comes to engagement and marketing on social media sites, do you feel that you are following all of these rules or just some of them? How are they working out for you? Is there anything you would add to Gary Vaynerchuk’s list? Please share your comments below and share this post with your friends. I look forward to read them!
TO YOUR SUCCESS!!!