When it comes to building traffic to your blog, it takes much participation on both parties. That’s why engaging with your readers is so important when it comes to blogging and building an audience. Let’s look at some of the reasons why replying to the comments your readers make your blog is so important.
“Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.” ~ Martin Luther King Jr.
Really getting your readers motors turning is a characteristic of a great blogger. You know that you’ve written a great post when you have a lot of comments that you can barely keep up with.
What’s even better is getting to know your audience. You get to see how your readers think as well as even get some advice from them. I’ve met a lot of great people through my blog without using a lot of social media.
The problem with a lot of bloggers is that they’re in a rush. A rush to become successful. All that’s focus on is getting the traffic and the readers to share their content with no regard to actually really get to know the readers.
As a result, their traffic dies down to the point to where no traffic is coming to their blogs. Then of course, these type of bloggers will put the blame other than themselves.
Now it’s great to talk about strategies, tools, trainings or anything that’s providing value to your readers, but the real value is the engagement. The engagement that you recognize your readers and appreciate their efforts to come to your blog to comment.
When you show how much you value their presence, then more than likely they will come back. This builds a great reputation for you and also it helps to build relationship since this is the core of building any type of successful business.
So what are the benefits of replying to your comments?
Focusing on value is key whether you relaying valuable content or you’re showing people how valuable they are to you. When this is done this creates a synergy where value is exchange between you and your readers. It can come into the form of sharing your content, adding something extra to your content, or even materialize into money from your readers purchasing something from you.
Build Social Proof
Building social proof reveals that people like you, trust you, and like the content you deliver on your blog. This is where the law of reciprocation really takes it’s stands. If your blog shows how much people actually comment on your blog and you comment back, this draws attention to others. We all want to know where the party is at and be amongst the “cool” people so that we don’t appear to be “squares”. Plus it shows that people value what you write. With this in mind, others will want that same type of value as well.
When others want to be a part of and gain the value you deliver, then that starts to build traffic. That’s when “the word is out” about you and the value you deliver. When someone hears your name, they’ll want to know how to get to you.
This is all a part of Branding. With a great reputation, or brand, you definitely be attractive to others that are within your niche. With the more genuine value latched on to interactive engagement, the more traffic you’ll get.
Interactive engagement is the key to rapport building. Great rapport building, when it comes to blogging, is basically taking you out of the equation and putting your readers in the spotlight.
When your more focused on what your readers want, and project that in your following posts, they will feel that you’re actually trying to get to know them. Most people just deliver value, but with this mindset you’ll deliver value that’s pertaining to them. Think back to different blog posts you read and you felt like the author was talking directly to you. How did that make you feel?
Shows How Important Your Readers Comments Are
And I bet it make you feel important and the author was really concerned about solving your problems, right? It’s not too often when you’re on the same page with a lot of bloggers. But when you are, it’s as if you have a really strong connection with them. When this happens this leads to fulfilling another goal…
Helps To Generate Leads And Sales
Having a strong connection or just being on the same vibe will definitely help to generate leads and sales. Maybe not from the first visit, but the consistency of engaging your readers and helping them with their problems will eventually help you with generating leads and sales. Remember, in order to do this, it’s a must to focus on value. Value exchange for value will attract success!
Now It’s Your Turn!
Do you reply to your comments often? Have you ever seen the difference between replying to your comments and just publishing your posts without replying? Is there anything other benefits you would add to replying? Please share your comments below and share this post with your friends. I look forward to reading them!
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