We’re all trying to get traffic to our sites, but have you ever wondered how this process worked? Well there are 3 basic components that work within the process of our sites getting searched on the internet. What I like to do is talk about the 3 components so that you can get a general idea of what goes on behind the scene….
The one thing that major cities are known for is bad traffic!
I live in the Greater Los Angeles area and traffic is a touchy subject to a lot of us here. But I learned to deal with it. As long as I have my Ipod with my 3,000 songs on it, I’m good to go!
But being in traffic sucks! It really sucks at times. Especially if it takes you 3 hours to get to your destination on the weekday where it only takes 30 minutes to get to on the weekend.
But besides that, when it comes to drive traffic to my website, like McDonalds, I’m loving it! This is something we all love.
We love it when we get traffic coming from our readers, social media sites, and of course search engines. We love tracking our improvements and also like to see what areas to improve on in order to get more conversions.
But what I like to do is go back to the basics of the process of how our sites are being searched and how Google Semantics work.
I believe if we have a clear understanding of this basic, foundational knowledge, then the more complicated stuff in regards to how our sites are being search will start to make more sense.
I don’t know about you, but I have came across some sites that left me dumbfounded. They were a bit more technical than what I was use to. And I know for most people who are beginners at blogging and want to get better, I’m sure you all have ran into a couple of sites like this.
So what I want you all to do is imagine that your residence is this historical site is that everyone is trying to get to and it happens to be one of the top 10 things in their bucket list of things to do before they do. Everyone has to get on the freeway or highway (hence, information highway) in order to get to you. And they may have to use a map (if your old school), mapquest or their GPS system to figure out how to get to you. With this analogy I hope it gives you a better understanding of how I explain the workings of Search when it comes to Search Engines.
When you was a kid, do you remember the question that went something like “How can you eat an elephant?” Well you can’t eat it whole. You have to eat it in chunks.
Well this is applies to when you want to learn something. You have to learn it in chunks. I mean you didn’t start out doing Algebra when you started grade school, right?
So in order for you to learn how search works, I like to break it down into three components which are:
- Spider or Web Crawler
- Database (Index)
- A large network of computers
By the way, I like to acknowledge the book Google Semantic Search by David Amerland for the information that I’ll be sharing with you.
– So for Spiders or Web Crawlers, I want you to think of them as scouts. They go across the internet searching and collecting as many websites as they can. This action can be done within nanoseconds, which is pretty dam fast!
- Once the Spiders get the information, they bring it back to the search engine, but in this case I’m going to use Google as an example. They do this so that Google can file these sites in their database, or in other words index them.
- Google’s index will classify this information and store them on their large network of computers. Which brings up another point as to why it’s important to have your blogs and websites indexed in different search engines so that they can be much easier to be found by all of those inquiring minds.
Now all of this action is happening on the back end of Google search. So what about the front end which is the visuals you see when you want to make a search on Google?
This is where the Search Engine Results Page comes into play, otherwise known as SERP. This is a listing of the results after you type in your search in Google. It will list the results by title, summary of description, and reference to a full view of the site you’re trying to get to.
Also within the results you put in, there is a hierarchal ranking of the top 10 search results available, which is also known as organic search.
Also to figure out the ranking of each search results, Google uses a ranking algorithm which figures out what position the websites within it’s index will be placed according to your search which results in the hierarchal ranking.
Now I hope this is all coming together. But this is just scratching the surface of a complicated system that Google uses for search. But like I said before, this is just the foundation!
How Does Google Semantic Search Works?
When we want to know the meaning of words or a translation we can look them up in a dictionary. Well this is the concept of Semantic.
Literally, Semantic is a Greek word which means “meaning”. So in our case, before the use of semantics, whenever a search was done it gave you a list of web links that “may have or have not” the answer that we were looking for because of the keywords within the page.
Now with semantic search, the results you receive from your search will be directly relative to the questions and keywords we put in. This is the newer way of how search works and also lets break it down into 3 parts:
- Universal Resource Identifier (URI) – This would be the web address
- Resource Description Framework (RDF) – Acts as a translator
- Ontology – Gives the meaning
- The URI is where it all starts. You can type in the search field the URL which is the web addess or the URN (Universal Resource Name) which are the words itself like a person, place or thing. Also the Spider or Web Crawler is involved in this initial process as well and it’s job is to gather up the raw data from the search field.
- The RDF acts like a translator. It turns the raw data into information so that two different databases can understand each other. So whatever data the web crawler has indexed into the database, the RDF makes it to where this data can be understood almost anywhere. I say almost because for example, although I may speak California English and I may talk to someone from Kenya who speak a broken English or someone from Jamaica that speak a different jargon, it would be hard for me to understand some of the things they say. Which brings us to the next point..
– Ontologies are nothing more than a collection of meanings. If I ask a person from Jamaica “How are you doing”, he may reply “Irie” which means everything is good in their jargon. I bet you didn’t know that, huh? But ontologies takes the information even further so that when two databases are speaking to each other, it’s like they’re speaking one dialect of the same language.
Now that you have a general idea of the process of how your site gets searched, as bloggers, one of the types of traffic that we want is organic traffic. If you don’t already know, this is where Search Engines, like Google, as well as other sites that send traffic to your site.
So how can you set your blog up to get indexed and discovered? Well lets see how you can get this done through Google.
– First things first, you want to set up a Sitemap. This is an XML document on your server of where you blog or webite is hosted. It has a list of all the pages of your site and it lets search engines know where new sites have been created or published. This is where the Spiders and Web Crawlers come into play. It goes through the sitemap to see what information it can dig up. If you’re a WordPress blogger like me, then one of the things you can do to get this process going is to install the free Google XML Sitemaps plugin
– Second thing to do is set up a Google WebMaster Tools Account which is free. You want to add your blog to it. Once you do this, you want to click on Crawl on the left side and under Craw you want to click on Sitemaps and submit your blog’s sitemap address which will inform Google of the pages and posts you already have published.
- Third thing is to install Google Analytics to track the performance of your blog and how you can improve it. You also want to install on your blog Google Analytics for WordPress , which is a free plugin, so that all the information gathered can be seen in Google Analytics. You can customize this plugin for what information you want to be sent to Google Analytics
Also you may want to know what metrics, or what statistical measurements of traffic and conversions that gives you the numbers of how to make improvements on blog traffic or marketing campaign that you can customize in Google Analytics. Here’s a great post for beginners.
- Fourth thing you can do is submit your blog site to Search Engines. You can submit your site to Google to be indexed by signing into your WebMasters Tools account and submit your site. You can also submit your site to Bing to get indexed by Going Here. This will also get your site indexed and searched on Yahoo!
- Fifth thing is to link your Blog to all of your Social Profiles. This could be Twitter, Facebook Pages and Profiles, or Google Pages and Profile. Links are how Spiders get to your site. This also applies to when you leave comments on other blogs, especially if its relative to your blog posts or pages. When a blog has a plugins like, CommentLuv Premium installed, this is one of the major ways where you can get traffic reverted back to your blog as well is getting other bloggers to come to your blog to comment.
As A Result Of Following These Steps
Once you have your blog indexed you’ll start to see more organic traffic. Plus the traffic will get to your site faster when you set up the sitemaps. Also you want to remember the one thing that blogs have over a regular static website is that a blog will get crawled much faster because it’s constantly being updated.
Just to make sure that your content is being searched and discovered you want to make sure that you are constantly, in moderation, sharing your content. Also you want to make sure that you are commenting on relative blogs within your niche or within the same topics. Especially if they have plugins like CommentLuv installed on them.
Now It’s Your Turn!
Did this post give you a great foundational understand of how your blog or website gets found on Search Engines like Google? What methods have you’ve been using to drive organic traffic to your site? Please share your comments below and share this post with your friends. I look forward to read them!
TO YOUR SUCCESS!!!