If you want to generate traffic from social media, you must be sociable and be well liked. It’s even better if you socialize with people that are within your niche. Why am I saying this? Because this is a positive indicator to Google that can manipulate it’s algorithm in a positive way for you. So in this post I’m going to share with you some of the signals and characteristics to go viral that Google looks for when you want to generate traffic from social media…
You know the world is getting smaller and smaller by the minute!
The interconnections that we have are getting much tighter…
When I think of marketers using social media to grow their home businesses, I think of back in the days when I was in Grade School. There was that one kid who use to brag and talk a lot, but when it came down to proof, he or she had nothing to show for it.
Sorry to be blunt, but I see this a lot on social media. But I would like admit that I did this for a while when I first got on and it didn’t help me as well as for other people I knew.
The best thing I found is instead of trying to shout the loudest, be the most transparent and truthful. This goes a long way for your brand and more importantly for your reputation.
But I can definitely tell you this…
Google loves it when your interacting with other people on social media.
So if you’re on social media, how often do you interact with the people on it? I’m not just talking about bragging about how great your products or company is. I’m talking about interacting with people like you would do at a social gathering.
Is your mentality actually geared towards meeting people online?
Are you just out to make big bucks and build your home business?
The way Google Semantics is working now days and how it helps you drive traffic to your sites matters a lot now. Especially for the fact that Identity has become a very important factor when it comes to doing business online.
You definitely want people to be interested in you and more importantly trust you, right? Or else you will have a hard time trying to build your business.
Check out my last post on how to build trust among your target market
Well let’s look further on what you can do to make sure you’re taking the right steps to generate traffic from social media sites.
I can remember when I first started taking salsa lessons and I started hitting the salsa club scene, it was pretty difficult to get a dance.
Besides my shyness, nobody knew me and on top of that the women would look at me as if I was an alien LOL… but I figured out a couple of things to get me going:
- I targeted smaller places instead of big salsa clubs
- I only went on nights where there were beginners
- I went with my classmates and other friends I met in the scene
- I used Merengue music to practice more complexed salsa combinations
- When the salsa music came on I only practice basic moves and combos to get better
So by the time I went back to the bigger clubs, I had a small entourage, I was a lot better, and I had more confidence. This is when I started to get more dances. On top of that, later on when I started going out with my current girlfriend, who happens to be a salsa dancer herself, people in general started asking us to teach them salsa. Pretty cool huh?
Of course this blog post isn’t about salsa dancing, but it makes it a great analogy when you want to make the right adjustments to get noticed by Google and other search engines when you’re in the social media environment!
When you want to generate traffic from social media, you want to come up with a strategy that will get you noticed by search engines. Or in my case, I wanted to get noticed at the bigger clubs so I can get more dances.
So you want to give what is called Social Signals. This can be classified as either Informative or Communicative. When it is informative there is really no purpose or meaning behind the signal and when it’s communicative there is meaning which gives value and serves a purpose behind the signal.
In our case of course, we want to be Communicative. We want to interact with people and communicate some type of value and give meaning to what we’re trying to convey. We do this via Facebook, Twitter, etc.. by commenting, sending messages, facebook liking, Google+’s, and so on. But more importantly, the focus is on what ‘type’ of information we are communicating with each other.
As far as your content on your blog or website, you want to make sure that the type of information on them is relative to the people you are building a relationship with on social media. In Google Semantic Search by David Amerland he points out that Google’s reading of the “Social Signal” helps to generate:
- A clear understanding of the meaning behind content
- Better indexing of the content
- An assessment of authority of the content based on social interactions
- An assessment of trust of the content based on social interactions
- An assessment of the contextual value of the content indexed.
When it comes to getting your blog posts or website indexed faster, The author also mentions the term Stack Overflow. This term is used by computer programmers, but in terms of Google the Stack Overflow is the blog posts and websites that pushes all the right buttons. When this happens, the site or blog post can get indexed 10 times every second.
Some of the elements that make up a Stack Overflow which he mentions are:
- The site has a lot of unique content
- The site is very much solution-oriented
- The site keeps it’s visitor on it for a practical length of time (Bounce Rate)
- The content promotes engagement which increases value to the visitor
When you want to marketing on social media, you want to be discreet with the message you are trying to deliver, but at the same time you want to focus on the group of people that are looking for that message. In Google’s case, the message must match, or at least be similar, to the profile of each individual that you engage with as well as those that come to your static site or blog.
What Does It Take For Your Content to Go Viral?
We have scratched the surface a little further and knowing the basics of how and why Google Semantics derive its data from different sites, we can now have a clearer picture of how some content go viral. This reminds me of how I became more popular at the salsa clubs 😉
Using blog posts as an example, the two key things that I’ve noticed that defines viral content is when the post has a lot of comments and a lot of shares. Two people comes to mind when I think of this: Adrienne Smith and Harleena Singh. It never fails that each time I go to their blog posts, they have a plethora of comments and shares! I encourage you to click on their names here to check out their blogs.
Now many people are looking for that one formula that will help them get their content to go viral. Well, there isn’t one formula, however, there are some traits that you can apply, and the bloggers that I mentioned has those traits in each of their blog posts.
Let’s look at the list of things the author provides as far as traits each site and blog post has for them to go viral:
- The subject matter is popular – You want to talk about topics that are popular with your target audience. In case of doing home business online you want to talk about lead generation, traffic generation, sales conversions, online systems, affiliate marketing, etc…
- The treatment of the article hits all the right notes – You want to make sure that the message that you convey in your content resonates well with your audience
- The time of the release is right – You want to make sure that when you publish your content on social media that your target audience is actually on the site. If not, it can definitely get buried with all the other noise that goes on within the site.
- There is some interaction with the audience – Engagement and sharing is definitely key to having your content go viral. When your content gets mentioned by your target audience and also gets discovered by their friend’s friends, then this impact can create a lot of buzz and the talk of the town can continuously keep going and keep getting reshared.
- It is edgy – When your content is edgy, it catches the eye not only with your immediate audience, but also across the board within your niche. This is the type of content that goes beyond the other content around it. It’s engaging, controversial, and yet it delivers a lot of value to all those that read it.
Connection And Meaning: The Core To Generate Traffic From Social Media
When you start connecting with people on social media, have ever you asked yourself how can you stand out? Here’s why I ask… The message that you may convey to others may not have any relevance or deep meaning for them.
I like this sentence that the author wrote:
“Connections only acquire meaning when they are of value.”
You can have the best content in the world, but if it isn’t of value to the very people you are trying to target, then your content is pretty much dead. It’s like opening up an ice cream parlor in the North Pole… The ice cream may be the greatest, but is it going to be of value to people who are constantly trying to stay warm?
So as far as your connections and your content, you want to make sure that there is some type of relevance towards the interest of the people.
As far as Google Semantics is concern, they measure our content on how relevant the context of each content we put out based on the search queries our target market does on Google itself.
Check out the post How Do You Get Searched
The object of Google Semantics is to work out the meaning of each search done by your target market and give your content a high enough rank because the information inside your posts and websites have a big enough reach to go beyond your inner circle of connections.
So for example… You’re in a blogging group on Facebook. Each of you share each other’s content, especially for the fact that each subject that each person writes is relative to the content and interest of each individual in the group. You all comment on each other’s blog posts and share each persons posts. Then all of a sudden, each person’s content is being shared by their friends and so on. When Google Semantics see this, they give your site a score. The more engagement and shares you get, the higher rank you get.
Now when Google see’s that the content you produce each week is similar and relative to each other, as well as to your inner circle, then the higher ranking scores you will get will in turn make it easier for your target market to search for your content on Google, even if they’re not within your specific inner circle, which is your blogging group on Facebook.
I hope that you understand this, because it was a bit confusing for me. I had to read this over and over again until I got it!
This is definitely related to the Knowledge Graph post I wrote about a few weeks ago.
What Knowledge Graph Does For Your Brand On Google
When it comes to your content you want to make sure that it meets these three things:
You never want to create content just for the sake of creating content. Your first focus should be on your readers and target market. Anything beyond these two groups of people can definitely hurt you in the long run. A lot of bloggers felt the “slap” of Google when they went beyond this. They lost a lot of traffic, readers, leads, and sales. So make sure you do the right things so this doesn’t happen to you!
Now It’s Your Turn!
How are you engaging people on social media? How do you get through the noise you commonly see on social media? Have you every tried to search your content on Google, and if so, did it come up in the first couple of pages? On a scale of 1 to 10, where 10 being the best, how do you rate on how often do you generate traffic from social media? Please share your comments below and share this post with your friends. I look forward to read them!
TO YOUR SUCCESS!!!