Many of you may believe that writing shorter posts of 300 to 500 words is the only way that will benefit you. Well I also believe that writing longer posts can also do the same. In the following post, I’m going to convey to you the benefits of how writing longer post can definitely benefit you in the long run…
“The happiness of your life depends upon the quality of your thoughts: therefore, guard accordingly, and take care that you entertain no notions unsuitable to virtue and reasonable nature.” ~ Marcus Aurelius
When it comes to writing blog posts, we want to make sure that they are valued packed for our readers. We want to make sure that your readers can take something beneficial to them that will help propel them for their success.
This is how a great reputation is build. Most of us start blogging to start building a readership. The more consistent your readers are in coming to your blog and commenting, the better the reputation your blog will get.
But there was a little controversy last year, which I find petty now. There are those people that are adamant about writing longer posts because you can add more value to it, and then there were those that were adamant about writing shorter posts, not only to add value, but also it gives the reader more time to read other posts.
Last year I wrote a lot of short posts which were less than 1,000 words. From that I wrote about every other day and was able to drop my alexa rating by a lot.
More people were coming to my blog posts, which meant that I had to keep up with replying to comments since I was blogging quite frequently.
To even support this strategy I even wrote a blog post on why it would be beneficial to you and your readers to write shorter blog posts.
I had a couple of people that disagree with this concept but for the most part, a lot of people understood where I was coming from and agree with it.
For those that disagreed, they indirectly pointed out that you couldn’t put enough quality into short blog posts, while some others actually spent time to count the words in my short blog posts after I mentioned that a perfect blog post should be 300 – 500 words.
I’ve probably should’ve said less than 1000 words 😉 , but I figured to each his/her own.
But after reading the comments and other blog post, I asked myself does length of a blog post really matter as for as quality and value?
From that it brought up another question of how often should I blog. Am I giving less value if I’m blogging everyday or every other day? Will I loose the traffic that I’m getting?
What I found that it really doesn’t matter. Which comes to this blog post. Since I already shared the benefits of writing short blog posts, I also like to share the benefits of writing longer blog posts!
I can remember listening to Big Al Schreiter a couple of years ago on CD over how to get your prospects to listen. The key for them the listen is from your first sentence. If you’re first sentence grabs the prospect then you got them hooked.
This actually applies to blogging and article writing as well. Your targeted audience is looking for specific information, and if you focus you first sentence to their interest then more than likely they will read the rest of the blog.
So with that said, let me talk about how you can also benefit from writing longer posts.
You Can Add More Value
Like I said before, I believe it doesn’t matter how long or how short your blog post is as long as your readers take something from it. The fact of the matter is that the longer your blog posts are, the more value you’ll be able to put into them.
There is a lot of information on each subject. Some of your readers may not know what they don’t know, versus those that may heard of a particular subject but want more information about it. Either way it goes, you have a choice to either put all the information on one post, or create a series of short posts regarding the subject matter.
You Can Lower Your Bounce Rate
One of the hottest topics of 2013 is how to decrease your Bounce Rate. For those of you that don’t know, the bounce rate is measure on how long your readers stay on your blog before leaving. The longer they stay on, the better percentage your bounce rate have which of course looks great to Search Engines.
This is one advantage that longer blog posts have over shorter blog posts. If you have long, detailed blog posts, then it’s going to take your readers much more time to go through the information versus short blog posts. Thus, lowering your bounce rate percentage for search engines to drive traffic to your site.
You Can Go Into More Detail Without Leaving Readers Hanging
As I mentioned, you can write long, detailed oriented blog posts that your readers will appreciate. Have you ever been on blog posts and the information was so generic that you didn’t gain anything from it?
Either the author didn’t know too much about the subject or they just copied the idea from someone else. I do have to admit that I have written blog posts like this, which is why I’m aiming to write more quality posts that my readers can use for themselves. My goal is to give quality suggestions and convey my own experiences hoping that it’ll be the solutions to your problems.
It Also Looks Good To Search Engines
We all want traffic coming from every direction. But one thing that a lot of us want is organic traffic coming from search engines. If you’re someone that follows the rules and regulations of SEO, then writing great quality, relative detail oriented longer blog posts will definitely benefit you. The more you give your readers the more Search Engines will show their appreciation.
You’ll Start To Attract More Readers
Of course your readers will appreciate your longer blog posts. This ties into going into giving your readers what they’ve been looking for and also Search Engines will point people looking for your information to your blog. Your blog’s reputation will grow and they will see you as someone that’s not trying to make a sale, but someone that’s looking out for the success of others.
Your Content Will Get Share More Frequently
And when you’re giving freely quality information to your readers, your content will start to get shared by them. I’m speaking from experience. Whatever I read or training I go to, whenever I share this information in a long post, I start to get more comments as well as get to your content shared by them.
But you also have to remember it’s with great courtesy and tact that you return to your readers if they have a blog post. Plus it also doesn’t hurt to ask them at the end of each blog post to share your content with their fellow readers. It will definitely come full circle!
Now It’s Your Turn!
Do you feel that longer blog posts will be more beneficial to you versus short blog posts? Or do you feel quality is worth more than the length of your blog posts. Please share you comments below and share this posts with your friends. I look forward to read them!
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