How many of you aren’t getting any traffic at all?
How about those of you who are getting a lot of traffic but no conversions?
These are great indicators that your visitors just aren’t interested in your content.
One metric that will help you measure your incoming traffic is the Bounce Rate.
The bounce rate is a metric that you’ll find within Analytic tools like Google Analytics that will give you some direction on how people react to your content.
When it comes to your blog, you want to be able to focus on attracting your true target audience.
These are the people who already have an interest in the topics that you write about.
Your target audience is key when it comes to growing a successful blog.
But the real question is how do you attract them?
This is where viewing your blog’s Bounce Rate becomes vital! It doesn’t take a lot of time and it can help point you in a better direction to improve your results.
On this post I will go into further on how you can take advantage of the data for the bounce rate so that you can generate better targeted traffic to your blog.
“A blog is only as interesting as the interest shown in others.” ~ Lee Odden
The goal is to lower your bounce rate, but for the life of me, I couldn’t figure out how to do this for the longest of time!
At the same time it was a challenge to increase incoming blog traffic!
You may be running into the same problems.
We get the idea that if we just write more blog posts and promote more then we’ll generate more traffic.
I’ve used this approach, and yes, I did get more traffic, but it wasn’t so targeted.
With that said, my visitors weren’t staying long on my blog and I was barely getting subscribers.
As solopreneurs, we must focus on a target audience if we want to get anywhere with our blogs.
And a great indicator of this is a reduced bounce rate on our blogs.
I know that many of you don’t want to look at analytics, but it’s vital to do so.
I didn’t see the importance of it at first, but my blog was quite stagnant. So I learned how to use Google Analytics, which I thought was difficult to understand at the time, but eventually I got the hang of it.
Attracting the right audience is a must. First thing you want to do is have a message within your “About Me” page thats geared towards the interest of your target audience. In this post where I share My Blogging Plans For 2017 I mentioned how I narrowed down my message and the results I got later that year.
But all this talk about bounce rate, there are many of you that don’t know what it actually is.
So lets get a good, comprehensible definition.
What is a Bounce Rate?
A bounce rate is essentially when a visitor comes to your blog and leaves without going to any other pages or posts on your blog.
Usually this mean that they’re not interested in your content at all or you’re not publishing content that is deemed valuable to your target audience.
Here’s some great bounce rate stats from Kissimetrics Infographic of Bounce Rates of different types of sites and pages.
- Retail Sites 20 - 40%
- Landing Pages 70 - 90%
- Service Sites 10 - 30%
- Content Websites (including blogs) 40 - 60%
When it comes to your blog it’s not about how to get a bunch of visitors to it, but how many targeted visitors that can relate and find value in your content.
The goal is not only to get more targeted visitors, but eventually get subscribers and eventually sales.
The bounce rate is a great start to promote and customize your blog content to your targeted visitors liking.
9 Ways On How To Improve Your Bounce Rate
Doing target audience analysis using tools like Google Analytics is a way for you to figure out what topics your targeted audience is interested in.
Yes, I know, many of you don’t want to get that detailed with your blog, but bare with me. This is the type of information that’s going to help you get better results.
And for some of you, Google Analytics can be a bit confusing, but once you know which areas to focus on within this tool, then you’ll thank me.
Along with using Google Analytics, there are other strategies that will help reduce your bounce rate.
So lets go through these 9 different ways on reducing your bounce rate.
Use Traffic Sources To Reduce The Bounce Rate
To find out which traffic sources are driving traffic to my blog, I use Google Analytics .
If you haven’t signed up for it, then you can Click Here to get started for free.
You’ll also need to link it to your wordpress blog with a plugin. I use Google Analytics by MonsterInsights
In Google Analytics you want to find the traffic sources for each blog post or page that has a high bounce rate.
To do this, go to Behavior > Site Content > Landing Pages
You’ll find that my blog post on “Best Drag And Drop Website Builder” has a pretty high bounce rate of 88%.
The next step is to find a blog post which has a low bounce rate
Once you find it, which in this case for me is “Blog Once A Month”, you want to click on the post so you can get to the traffic source which is giving it the lowest bounce rate.
Then you want to click on the source link of that blog post
On this page you’ll find the traffic source that’s driving the traffic which gives your site a low bounce rate.
For my blog you’ll notice that the traffic source is “t.co" which is Twitters own url link shortener. This indicates that twitter users are tweeting this particular blog post.
Now that I know this, you want to spruce up the sharing of “Best Drag and Drop Website Builder” on twitter. This strategy will help lower the bounce rate.
As of writing this post, my bounce rate has gone down 9% which isn’t bad. I look forward to it going down even more after publishing.
Interlink Blog Posts With High Bounce Rates With Those That Have Low Bounce Rates
We’ve all heard that interlinking your blog post is great for SEO and generating more traffic to your blog right?
It does make a lot of sense!
This will allow your visitors to easily see other content you have published.
Knowing this, you want to make sure that you leave the link of the blog posts with a high bounce rate on one with a low bounce rate.
In this case, I would leave the link to the blog post Thrive Leads Review: Best Drag And Drop Website Builder and put it in post What If You Can Only Blog Once A Month since it has a low bounce rate.
You will go to the same place in Google Analytics —-> Behavior > Site Content > Landing Pages and sort the bounce rate column in ascending order
When I started doing this, I saw that my bounce rate reduce the following day after I promoted the content again.
I was quite surprise with this but this is a great quick tip that will definitely save you some time in creating new content, and above all you’re working smarter!
Get Your Target Audience To Stay Longer By Opening Your Blog Content In A New Window
Search engines will determine what blogs to send traffic to by many factors.
One factor is how long do users (visitors) stay on your blog.
The longer they stay on your blog, the more of a positive effect it will have on your bounce rate.
Not only interlinking blog posts can benefit your blog and visitors, but also opening them up in a new window can help make it seem like they’re staying longer on your blog as a whole.
There’s two ways you can set this up:
One way is you can use this code: Target=“_blank” within your hyperlink code
Here’s an example
If you’re not too comfortable with coding, you can always use WordPress’s visual editor. You’ll click on the button to hyperlink.
Make sure the right permalink to the blog post is there and click on the check box that reads “Open link in new tab” below it.
After this is set, your link should be good to go.
You will start to see an improvement on the average session duration metric which you can use to see how long your visitors stay on your blog.
Avoid Using Opt In Popups
Those annoying ad and opt in pop ups!
We all hate them, but they help you get more subscribers.
As a matter of fact, on crazyegg.com a case study by Nikki McGonigal, a food craft blogger, she was able to increase her subscribers by 1375% by using popups.
Also it points out that Darren Rowse was able to convert 400 subscribers a day using them also.
Can you imagine getting this much play?
The problem with the many subscribers that you may get is that they may not be targeted. They may have been people who just subscribe so they can read your content because they couldn’t figure out how to get rid of the pop up.
Sorry for being discouraging, but this is very true! At least from my own experience.
Here’s a great pie chart by Hubspot showing how 76% percent of users say that finding what they want is the most important factor on a website.
At one point I was doing quite well with getting subscribers through my pop up, then out of no where they starting unsubscribing.
This is the downside of vanity metrics.
This goes to show that not all conversions are created equal, and to be more focused on your targeted audience, especially when it comes to improving your bounce rate.
You also have to take in account of mobile users that come to your blog.
According to SmartInsights in the US There are 51% mobile users versus 42% of desktop users.
If your blog or website isn’t mobile friendly, then your site and those popups can look very complicated and irritating which can give your mobile users a bad user experience.
This is why Google is cracking down on intrusive popups.
But like anything, all popups aren’t intrusive and if you Click Here you can read this article by hubspot on what type of popups that aren’t considered intrusive.
Make Your Site Mobile-Friendly
As mentioned, now days there are more mobile users than there are desktop users.
You want to make sure that your blog and website are mobile friendly.
According to Comscore, an internet technology company, statistics show that mobile users surpassed desktop users in 2014. Check out their graph.
When it comes to your blog or website, the goal is to give your visitors a great user experience and if it’s not up to par then you will feel the negative effects.
Check out these statistics:
- 39% of people will stop engaging with a website site if the images won't load or take too long to load (Source: Adobe)
- 38% of people will stop engaging with a website site if the content/layout is unattractive (Source: Adobe)
- Google says 61% of users are unlikely to return to a mobile say they had trouble accessing and 40% visits a competitor's site instead (Source: Mickinsey & Company)
- In 2015 the purchasing rate through mobile was up 22% for 2 years (Source: Think With Google)
Hopefully your blog or website is mobile friendly.
If you’re not sure, you can go to the Google Mobile-Friendly Test to make sure that your site is optimized for mobile.
What if it’s not?
One thing you can do is use a mobile friendly Theme.
I use Studiopress's Genesis Framework (affiliate link) which gives you many options of mobile-friendly themes to choose from.
Also you may want to revamp your blog or website’s layout to make it easier for your visitors to read and navigate.
If you’re not a website programmer, then one convenient way to make your site look more trustworthy is to use a drag and drop website builder.
Use A Related Post Plugin
As mentioned before the longer your visitors stay on your site, the more of a positive effect it will have on your bounce rate.
You want your visitors to not only go to other posts and pages on your blog, but also get something out of your content.
In Google Analytics you want to reference Average Session Time metric to determine how long your visitors stay on your site.
This would also be a good indicator how valuable your content is to your target audience.
Now despite interlinking posts there may be other posts you did that didn’t cross your mind which are relevant to your content.
Using a related post plugin can do this for you.
If you look right below this blog post you’ll see that I have a related post section that you and other visitors click on to other blog posts I’ve done related to this post.
Create Useful Content For Your Targeted Traffic
As I keep stressing, it’s not about how many visitors you get to your blog, but how targeted they are.
Another area to improve your bounce rate is to figure out what type of content your targeted audience find valuable.
Here is a graph of my own stats per day of visitors to my blog
The one blog post I focused on is My Blogging Plans for 2017 which I based on two metrics: average time on page and bounce rate
This tells me that I need to write more blog posts that are similar to this post.
You can find these stats on Google Analytics if you go to Behavior > Site Content > All Pages
Why does this particular post have great stats?
From what I deduced, it’s because not only I talk about my plans for 2017, but also they are useful strategies for those that are looking to get better results with their blogs and also for beginners looking for direction.
With that said, not only will you increase blog traffic, but it will be traffic that will find your content of more value to them which is always a plus.
Facebook Boost (Know your target audience)
If you must know anything, you want to know who’s coming to your blog!
Especially if you’re doing paid advertising.
If you want to optimize the money you put into marketing your blog, then you don’t want to waste it on marketing it blindly.
When it comes to your target audience, there are certain characteristics they have which indicate who is interested in your blog.
Whenever I do paid advertising like Facebook Boost, I go into Google Analytics under the Audience section to find out what countries my target audience is from and what interests do they have.
Here are my stats on Google Analytics based off of my target audience's interest and location:
Interest —— Audience > Interest > Overview
Location (Country) — Audience > Overview > Country
On Facebook, I’ll go to my page and pic a post I want to boost.
I’ll choose which audience I want to promote to. In this case, since I know the interest and location of my audience, I customized who I want to target.
Once I’m done with who I want to target, I choose a budget and length of time for Facebook to promote to my target audience and then click the boost button again.
Facebook boost is a convenient, cost effective way to not only get more promotion out of your blog posts and ads, but also getting the right traffic to come to your blog that will help to reduce your bounce rate.
Leveraging Snip.ly to lower bounce rate
Last year I was looking for more free ways to get traffic to my blog outside of using SEO.
I found a few ways to not only get free traffic, but also the strategies I used helped to reduce the bounce rate on my blog.
Again I used Google Analytics to figure out which blog posts produced the best results, and I started promoting them more.
One of the free strategies I use was through a tool called Sniply.
This is a tool where you can leverage blogs within your niche to generate more traffic back to your blog.
This tool makes it a win/win for you and the blogger.
About a month ago, my bounce rate started going up, so I had to figure out some strategies to get it back down.
So besides the other strategies I used, I had to find out which posts were getting the most clicks and promote them even more so on Sniply.
On my Sniply dashboard I found three posts that were getting way more clicks compared to others. Here they are:
This strategies compliments the interlinking strategy quite well since it’s coming from a different angle of promoting my blog on social media.
Linking an automated tool like Buffer to Sniply does help you save time from manually promoting your blog posts or website.
I set up times for buffer to promote my content based on the times that my target audience read my blog post which is a metric found in Google Analytics app for mobile phones.
As I mentioned before, all traffic isn’t created equal.
Many people may visit your blog or website, but yet yet leaves you with low email conversions and sales.
Because you’re not targeting the right audience of people.
This is why using a metric like the bounce rate is crucial in determining how you’re going to go about attracting the right people to your blog.
When it comes down to it, it’s about working smarter which doesn't take a lot of time to do. You just need to know where to look to figure out how to make your target audience aware of your content.
On top of that it’s vital to keep writing and publishing content that’s going to be valuable to your target audience. The more you do this, the better the outcome will be.
Now It’s Your Turn
Are you getting a lot of traffic or not as much as you want?
How are your conversions? Are you getting a lot of email subscribers or sales?
Has this information been helpful to point you in a different direction to figure out how you can get better result?
Please share your comments below and share this post with your peers! I look forward to reading them!