Doesn’t it drive you mad when you put out great content, but yet you don’t generate email subscribers?
You put in hours of work in crafting great posts where you incorporate infographs, videos, related links, etc.. and it seems like none of this even suffice. You probably want to just throw your lap top or desktop out of the window! But as you know, this isn’t going to help you any 😉
So what do you think you’re missing out of all this? Well the solutions may be easier than what you think! You may be either overlooking them or you put them off on a later date. Sounds familiar?
In this post I will give you 5 elements to focus on so that you can instantly implement them!
“Just because something’s legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? And I think that’s sometimes an overlooked area.” ~ David Carson
Sometimes our daily habits can be defeating.
In a couple of post I pointed out a saying a friend of mine told me which goes something like “The hardest working people are the laziest.”
This is not to offend anyone but to get you to realize that if you’ve been doing the same routine, but have yet to see any improvements, then it’s time to think outside the box.
Especially if you’re leveraging your blog to make money online.
And in order to make money online, you need people. But not just anybody, you need the people that’s already interested in what you promote.
In order to make money online, you want to use your blog, directing it’s focus to the interest of these people that’s already interested in what you promote in order to build rapport with them.
Why? You want them to get to know, like and trust you. This is definitely cliche, but saying these three things will always be relative. It’ll never get old any time soon.
One of the best ways to build this type of relationship is for them to subscribe to your blog so you can build rapport not only through your blog, but also through email.
The problem with most of us is that we find it very challenging to generate email subscribers.
Although I’m writing about this topic, even I have this issue. At least within the past couple of months.
But, although we all been working hard, we do have to make some changes as far as our habitual routine. We have to think outside the box which I have been doing more so.
Yes we do want to put out quality content, but at the same time, why just put out quality content if you’re not getting any returns from it?
So as far as goals, you’re probably putting out some of your best work. The next goal is to figure out how you can increase email subscriptions.
To generate email subscribers, there are a number of factors that ties into it. Lets look at 7 of them
The Influential Factors To Generate Email Subscribers
The main goal is to attract a specific market that already have an interest in what you promote. When you’re able to do this, the chance to generate email subscribers goes up. Here are 7 factors that you may want to consider to make this more possible:
How Interesting Are Your Topics?
When it comes to your topics for your blog, you want to make sure that they are in line with the interest of your target market. There are a few ways to do this.
- Check Google Analytics to see what Landing Pages are getting the most traffic. The landing pages are each post that get the most traffic. For this you go to Behavior > Site Content > Landing Pages
- Check your Bounce Rate in Google Analytics (Bounce rate measures the actions your visitors take before they leave your site) the average for blogs are between 40% and 60%
- Check Average Session Time which shows the average time your visitors are on your site. The longer the better!
- Check which posts/pages get the most comments
- Check the sessions which are a combination of your New Visitors and Return Visitors
Does Any Of Your Blog Post Solve Any Of Your Target Audiences Problems?
Probably the biggest reason why your visitors come to your blog or website is to find solutions to problems that’s been irking them for some time. If you’re not giving answers, or directing your visitors to another site for answers, then more than likely your traffic will be low.
Is Your Blog Post Interesting Enough For Your Audience To Share With Someone Else?
Your visitors are also trying to keep a great, trustworthy reputation as well.
And to grow and keep this level of reputation, they want to share blog posts thats of valuable quality.
So whenever you write blog posts, put yourself in the shoes of others and ask yourself these questions:
- Does this topic quench your own interest?
- Is it so generic that you can’t take anything from it?
- How would your audience look at you if you were sharing a blog post with them?
- Will the blog post help build your reputation as someone who shares helpful tips?
Are You Engaging Your Audience Within The Content?
Do you ever include your audience within your content by asking questions?
Do you write in conversational style?
Do you use everyday occurrences as analogies to make a point?
How often do you ask the opinion of your audience?
Do you use such techniques like NLP (Neuro-Linguistic Programming) to help you build rapport with your audience?
How often do you include engaging copywriting practices within your content?
Are you using different types of content (slide share, videos, infographs, etc) that is curtailed towards how your audience respond and learn from your content?
What Is Your Percentage Of Return Visitors?
When it comes to seeing how interesting your content is to your visitors, you want to see how many of them keep coming back.
There’s quite a few ways of doing this:
- You can use Analytic Tools like Google Analytics to check the metric of Return Visitors
- You can see how consistent the same people comment on your blog posts
- You can use sites like mention.com to see who has mentioned your name and shared your posts
How Much Social Proof Do You Have?
The one thing that influence the decision of your target audience to even consider reading your site and possibly subscribing to your blog is by how many shares and comments you’re getting on your blog.
And if you’re popular on social media sites like Facebook and Twitter, that’s more of an indicator of whether your audience will engage and subscribe
So on that token, make sure that you’re networking with other bloggers who are of the same niche or have similar interests as you do. Just by doing simple Collaboration of commenting and sharing each other’s post can mean a lot!
Are You Seen Everywhere Engaging Others?
Being sociable is attractive.
If you want to generate email subscribers, then a great indicator of this is how your target audience sees you as someone that people know, like and trust.
Although you may not see or notice your audience, they are watching your moves. If your audience sees that you have friends in common, on every blog that they happen to get on, and sees you engaging with a lot of people they know, then this is an indicator that they may need to follow and get to know you.
Generate Email Subscribers By Focusing On These 5 Elements
Ok You’re already getting traffic right? And it’s not just any type of traffic, it’s targeted traffic. There are a few things you want to incorporate within your blog to make it easier for your targeted traffic to opt into your email list.
And one of the many things you’re going to find tedious when it comes to getting traffic are the many changes you’ll be making. I for one am already testing, making errors, and making improvements to see what would be the most beneficial. So here’s 5 things you want to pay attention to so you can generate email subscribers.
Opt In Form
When it comes to Opt In Forms you want to first set one up and also you want the most enticing, easy-to-find ones if you want to generate email subscribers.
If you were like me in my novice blogging days, I expected for visitors to purchase whatever I promote through my affiliate links, although I was told many times that the money is in the list.
Did it work out?
In some occasions it did, but 99% of the time it didn’t. Many of you can relate to this. You may get a minimum amount of sales from your visitors, but most of the time it’s far from reaching the threshold you set up for you to get paid.
So yes, you may be generating targeted traffic, but it’s even better for you to generate email subscribers.
So you can give them the opportunity to show how competent you are!
The main objective of your goals is to build a great reputation among your target audience and what better way besides blogging than for them to become a subscriber and receive emails from you.
When your visitors really find your content interesting and engaging, a lot of them will want to go to the next step to become your subscribers.
There are a lot of list building plugins you can install. Many start with the free ones such as Sumome and Magic Action Box. But when it comes to these free packages you will be limited to few features and if you upgrade, some have an expensive monthly charge or a one time payment still with limited features compared to other link building plugins.
If you really want to engage your audience and get them to do some specific action, then copywriting is the way to go.
You want to be to conjure up your visitors emotions so that they can anticipate the instructions of what to do next. They’ve always wanted someone to lead them to glory although, ironically, they don’t like to be sold to and told what to do.
But we all want to be lead in some way, form or fashion. If someone is going to take us out of the situation that we don’t want to be in, then we’re all up for it!
That’s why copywriting is a vital skill to learn when it comes to blogging so that eventually you can generate email subscribers.
One thing that was advised to me is to study ads!
What words are these ads using and what emotions do they conjure up?
How can you implement these ads within your Opt In Forms, Blog Posts and the Calls To Actions within each of your posts?
What words get people to take action?
Yes, there is a science to writing copy, or copywriting.
CTA (Call To Action)
Ok, you’re always sharing value with your blog audience.
As a matter of fact, your return visitors is always higher than your new visitors.
Because they always take something of value where they can instantly implement for themselves.
They’re always either learning something new or given a new perception that can be beneficial for them.
But the question for you is do they take any type of action?
If you have your Opt In Forms set up, but yet you barely generate email subscribers or any at all, then the next step is to look at the CTA
If you don’t have a CTA, then you definitely should have one. If you do, and you’re still getting minuscule results, then it’s time to make some changes.
But first there’s some elements you want to make sure you’re applying to your CTA which are:
- A Sense of Urgency
- You want to make it short and clear
- You don’t want to make it complicated for your visitors
- Make sure you use contrasting Colors within your opt in forms
- You want to make sure that you follow through after your visitors opts in
I’m constantly every week make changes and playing around with my CTA. And I tell you that it makes a lot of difference.
Words have a lot of power. At least the right words!
They say the strongest muscle on your body is the tongue, and there’s a lot of truth to this.
It has started wars, help to create inventions and technology we use today, and for a lot of us it has help to find our lifetime mate.
But when it comes to your blog headlines, Copywriting Formulas, and CTA’s you always want to include power words within them.
As far as copywriting these are the words that draw the emotions from your audience. Without these words, copywriting itself would not exist.
So if you want to generate email subscribers, these words will help to put your targeted visitors to action. Especially to opt into your email lists.
The common words I see used frequently are the words You, Free, Because, New, and Instantly.
The “Correct” Email List
And by all means, you want to make sure that your visitors opts into the right email list on your email autoresponder
Don’t talk about one thing and yet your email messages talks about another topic.
This is why your subscribers becomes unsubscribers ( I think I just made this word up).
If they don’t receive what they expected from what you said in your CTA, then this can give you a bad name.
So if you have a couple of lists, you want to make sure that the opt in form and CTA correlates with the email list with in your autoresponder.
And once they opt into the list, rule of thumb is to give them more than what they expected.
With that said, this gives your new subscribers a reason to spread the word about you and your blog!
In the beginning I asked you what’s the point of delivering valuable, quality post if you’re not generating email subscribers?
If you want to grow your blog and make sales, then you definitely want to find ways to not only generate traffic to your blog, but also be able to turn that traffic into email subscribers.
But as I mentioned, there’s a certain criteria that you want to follow in order to attract those visitors that are already interested in your topics.
Once you get the topics of choice that generate the most traffic, then you want to find out ways to turn them into your subscribers.
Make these 5 elements your strong foundation to generate email subscribers. Once you implement them and put them to practice, fine tuning them will become a habit and much easier as you progress.
Now It’s Your Turn!
Are you getting a lot of traffic, but yet no email subscribers?
What have you done to change this?
Would you add any more elements to the 5 I mentioned?
Would you take any one of them out of the list?
How often do you make changes if you’re getting subscribers?
What type of changes do you make to improve your conversions?
Please share your comments below and share this post with your friends. I look forward to read them!