Have you ever read a post that uses the blogging and online marketing jargon but yet felt really dumbfounded? You believe you know enough terms, but yet you run into more terms that you believe you should know, but yet you don’t. Well in this post I like to share common and not so common terminology when it comes to blogging and online marketing as a whole….
Being in the world of blogging and online marketing, you will find that the learning process never stops. It is a grand continuation of the previous years that so laid out the foundation of what we have now.
When I came on to the scene in 2010, there were so many different terms out there that it came a bit confusing because you don’t know where to start. I really hated the fact that a lot of the writers of blogs and articles I read didn’t explain a lot of the lingo, although I work in Information Technology as a computer technician. I was luck to know what I domain is when it came to websites and computer servers, but Online Marketing was a whole new world for me.
So I thought to myself this past week, why not write a post on common and not so common online marketing and blogging jargon for both my veteran readers and new readers. I would rather for all of you to use this post as a reference more so than to try to memorize every single term here.
This is also how I like to end the last week of 2013 by giving you my big list of terms I learned or just came across throughout the years I’ve been active!
SMM (Social Media Marketing) Using social media sites like facbook and twitter to market to a specific audience
SEO (Search Engine Optimization) – optimizes or increases the chance for your website or blog to gain higher rankings in organic search of your site by users using search engines such as Google.
PPC (Pay Per Click) – Marketing strategy that allows the marketer to bid for a rate to have their ads on a website and will be charged each time a user clicks on it. Some popular sites that use this are Google, Facebook, and Bing.
SEM (Search Engine Marketing) – Term used as the umbrella of all internet marketing to help increase a websites visibility using such strategies as PPC and SEO
URL (Universal Resource Locator) – web page or blog page or post address
SERP (Search Engine Results Pages) – List of suggested websites when search engines like Google or Yahoo run a query.
RSS (Really Simple Syndication) – A way for people to stay updated to your latest content on your blog or website by email or a reader
ROI (Return On Investment)
CRO (Conversion Rate Optimization) – This helps measures the effectiveness of a CTA (Call To Action) on your website or blogsite
PR (Page Rank) – Developed by Google, is how a site is ranked on a scale of 0 to 10 according to Google, where 10 is the best. This is highly based on inbound links pointing to your site.
HTML (Hypertext Markup Language) – programming language used to create websites or edit blog posts and pages
CMS (Content Management System) – System used to managed your blog content
CRT (Click Through Rate) – Measures the results of a PPC campaign
CPM (Cost Per Mille) – Popular with PPC, measures the cost per 1000 Impressions, or views an ad gets.
CPC (Cost Per Click) – Used in PPC to measure how much an is charged each time an PPC ad is clicked. This could be slightly different from the bid price.
CTA (Call To Action) – A message or buttons that encourage users or readers to take a certain action. Usually to click on a link or make a purchase
Affiliate Marketing – Products or Services you market for a business in exchange for a commission on sales that you make
Analytics – The collection and analysis of data from your web or blogsites and/or your marketing campaigns to figure out how to target your audience and increase sales
Backlink – When another website or blog links to your website or blog
Black hat SEO – This is an agressive form of search engine optimization used by automated tools and/or unethical promotional practices
Blog – A “website journal” where people can share opinions and ideas
Blogosphere – A blogging community
Bot – a program that interacts with the internet to execute certain tasks or grab data
Bounce Rate – Percentage of people that leave a site without visiting other pages
Broken Link – A backlink that points to a page that doesn’t exist anymore and returns a 404 error.
Cache (pronounced like cash) – Allows to reduce server load, bandwith and increase page speed
Capture Page – A webpage that uses sales copy and CTA (Call To Action) in order for the user to leave their contact information or make a purchase
Cloak – Showing different content to search engine bots or to human visitors
Conversion Rate – Percentage of people that convert, meaning percentage of people that opts in your site or the percentage of sales made
Copywriting – Persuasive strategy used to compell the readers, leads, or prospect to make a decision. Usually to make a sale or opt in to you site.
Crawler – A bot or software that “crawls” websites or blog to extract and index data
Domain Name – A URL or web address. Usually created when you want to start a website or blog
Ebook – A digital version of a book which can be delivered different formations. The most popular format is PDF (Portable Document Format)
Email Autoresponder – Service used to automatically email people that opts in your site using prewritten messages or using a broadcast function
Email List – A list of peoples email addresses that have opted in (sign up) through a website or blog
Email Marketing – Marketing to all the people within your email list. Also you can use to alert them of a new blog post or special offers
Flash – An animation platform that lets you create specific movements on a blog or page
Funnel – Guiding all the people that opted in, or signed up, for a product or special offers that uses multiple CTA’s (Call to Action)
Google Bot – Crawler or Bot software by Google
Hacker – Highly skilled computer programmer that can break into your website or blog
Hashtag – A word or phrased with the prefix “#” that allows you to market to a greater audience related to that specific word or phrase
Hit – total amount of times your website or blog has been accessed
Inbound Link – A backlink pointing to your site
Indexed – If a site is included in search engine’s index
Internal Link – A link pointing to a post or page within a domain name or website
Keyword – An important search word or phrase that you would used in your site to rank well for organic traffic
Keyword Density – The percentage of keywords that appear in your website or blog post
Keyword Stuffing – When keywords are repetitively used to falsely increased keyword density
Landing Page – See Capture Page
Link Authority – The ‘vote’ for a page on your website or post to your blog when another site links to it used by Search Engines
Link Bait – A piece of content created in order to attract backlinks from other sites
Meta Description – Description of a webpage or blog post that appear in SERP’s
Meta Keywords – Keywords used to aid search engines on what the webpage or blog post is all about. Google actually dropped support of this in 1998
Meta Tags – A collection of the meta title, meta description and meta keywords in a site or post
Niche – A specific market or topic that you focus on
Offsite SEO – SEO techniques that are applied without making changes to your website. Using techniques such as link building.
Onsite SEO – SEO techniques applied to making changes to your website
Opt In – When a user or reader signs up to your email list to receive information from you
Organic Link – Backlink to your site that’s created naturally by another blogger or webmaster
Outbound Link – A link on a blog or website that points to another site outside of your domain name
Pageview – Any pages that load per time. If I user goes to 3 of your pages, then it counts as 3 page views
Penguin – Google algorithm aimed that was introduced in 2012 which was aimed to target unnatural backlinking (blackhat SEO). Another Google algorithm that was introduced in 2013 was called hummingbird
Ping – Used in networking to see of one device is communicating with another. In internet lingo it means to notify the world that you’ve updated your site
Ranking Algorithm – mysterious black box used to determine how a specific keyword within a webpage or blog post is going to rank. This is usually done by search engines like Google or Yahoo
Reciprocal Linking – Linking to someone else’s site in return for them to link back to yours
Registrar – service used to reserve a domain name
Sales Page – The page where a product or service is sold
Social Media – A site that allows users and visitors to interact with each other. Facebook, Twitter and LinkedIn are great examples
Static Website – A website that doesn’t change and isn’t connected to a database
Target Audience – Group of people who are most interested in your offers
Traffic Generation – Marketing to a specific targeted audience in order to increase traffic to your blog or website
Unique Visitor – Any visitor that comes to your site in a given specific time. Example: If I come to your site 30 times within a month, I’m counted as one unique visitor
Virtual Private Server – Server that you can remote into usually to run link building software or to host websites.
Visit – Any user visiting your site any one time
Web 2.0 – Refers to the transitional period of the web from static websites to websites that allow sharing and interaction
white Hat SEO – Using ethical SEO practices to increase sites ‘rank juice’ with search engines
WordPress – One of the most popular blogging platforms for bloggers
XML Site Map – List of pages or blog posts you want search engines to find using XML format
Blogroll – Pre-set default category for links which can be changed and/or can add other link categories
Category – Where each blog post is filed under depending on the subject of that post
Comments – The response your readers give to your blog posts
Custom Fields – Allows you to add additional information your blog posts
Dashboard – The first screen you see when you log into your wordpress admin area
Dofollow – A backlink that can be followed by search engine spiders/crawlers/bots
External Link – A link on website or blog the points to a webpage different from current site or domain name
Gravatar – An icon or picture that can be represented by author or reader that is seen in a post or a comment
Guest Post – When you are invited to publish an article on someone else’s website or blog
Hosting – Where youe wordpress site lives. Popular hosting companies are GoDaddy and Hostgator
HTML Editor – Allows you to edit your posts using HTML (Hyper-Text Markup Language) coding
Menus – Allows easier navigation of your blog with the use of pages, categories and more
MySQL – This is the database of your wordpress where all of your information is which includes pages, posts, etc..
Nofollow – Tag used, usually on a link to an external site, to convey to search engines to not index a certain webpage
Optin Box – A sign up box used to add people to your email list. usually on the side bar or at the end of a blog post or website
Pages – They act as static pages for your blog. Example: About Page, Services, Contact, etc.
Permalinks – These are your web addresses for your pages and post.
PHP – The programming language used for wordpress
Pingbacks – Lets you know if someone has linked to your post or page
Plugins – Tools used to optimize, or add more functions to your wordpress
Posts – Are articles you written within your blog
Robots.txt – A text file contained at the root of your website or blog that contains instructions for bots/spiders/robots crawling your site
Social Share – When a user or reader shares your site or blog posts on social media, usually by clicking on a social share button for that specific social media site
Social Bookmark – A backlink to a bookmarketing site like Reddit or Stumbleupon
Spinning – Take a word or phrase and ‘spin’ it to produce more words and sentences which also produces more unique articles or blog posts
Sidebar – The narrow column to the side of your blog that you can add information to
Spam – Usually come in the form of comments that really look suspicious or just have nothing to do with the comment. This is why it’s good to have spam filters.
Split Testing – Testing to see what web pages, capture pages, or optin boxes performs better as far as traffic, conversions, or sales.
Subscriber – When I users subscribes (opt ins) to your site via opt in box, RSS, email subscription, etc..
Tags – similar to categories which gives you a way to group related posts
Themes – Is the design of your blog the way readers see it
Trackbacks – Alerts you when your page or post have been shared with others
Widgets – A way to add info, pictures, optins etc. to you sidebar
Now It’s Your Turn!
Did you know all of the terms used here? If you do I give you a lot of props for knowing all of them. Were there any terms here you didn’t know, or maybe seen but didn’t really know what they meant? Please share your comments below and share this post with you friends. I look forward to reading them!
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