Do you believe that you’re getting the right traffic? Not just any traffic where you get random visitors to your blog, but the right traffic that’s already interested in what you have to say?
If you said yes, then I have to say bravo to you! But if you said No, or you’re still up in the air for an answer, then let me stress how important it is to define your target market. If you’re getting a lot of traffic, but yet you’re not getting any opt ins or sales, then you may need to do a little more digging.
Because you are wasting your time! Sorry to be blunt, but this is true. You are wasting your time blogging or doing any type of online marketing. And if you don’t define who your target market is by showcasing your blog to them or by using other marketing methods, then you’ll just be a like a hamster in a wheel. You’re working hard but yet not getting anywhere.
So how do you define your target market you ask? Well it’s actually a process. You will first generalize who they are, and by trial and error you’ll come to know who’s interested in your content and what content you need to focus on to keep people coming.
In this blog post, I will give you some tips on what to look for using Google Analytics and other ways to see how you can keep getting more of the traffic based on the posts you publish. Also I will show you how you can break down the general idea of who you want to target.
“Marketing is not an event, but a process….It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” ~ Jay Conrad Levinson
Do you remember how ecstatic you were when you first started getting traffic to your blog? How about when you got your first comment? How about your first lead? How about your first sale?
I know I was really ecstatic and I yelled to myself “IT’S TRUE!!! YOU CAN ACTUALLY MAKE MONEY ONLINE”, as introverted that I am.
This gave me the confidence to keep doing what I’ve been doing
Buuutttt….. yes, there’s always that but, my sales weren’t consistent.
It was more of a non-strategic hit or miss dilemma that baffled me. Although I’ve been blogging and doing online marketing for 3 years, I still didn’t get it.
So what did I do?
I had to go back to square one.
Sometimes as a solopreneur/marketer you have to do this, although most of us hate the idea of doing so.
But I tell you that it’ll help you get a better understanding with a more aerial view of what’s really going on with your marketing.
So instead of wasting time and money, you want to figure out how you can improve and make those necessary changes to have a productive marketing plan that’s going to last you in the long run.
On my past blog posts, I’ve made a lot of references about knowing your target market. You want to be able to deliver the value that your target marketing responds well to.
Although you may be delivering good quality, valuable posts and opportunities, not all of it is going to be valuable to your “generic” target market.
This is why it’s important to literally define your target market down to a “T”. And it doesn’t stop there. Things change through time, and as a result there will come a point to where you’ll have to redefine them.
You change and they change, so this is vital to know if you want strong longevity with your business.
Knowing The Details When You Define Your Target Market
Why do a lot of us get junk mail?
In a lot of cases, we forget that we signed up to receive junk mail.
Have you ever walked into a mall or shopping center and was asked to take a survey? Or have you ever subscribed for information via email?
Yes, it’s ironic of us to get pissed off at getting this so-called “junk mail” although we signed up to receive mail at a certain time in our past.
Well in these cases, these companies or individuals crafted a way to get details from you in order to send you information, ads, sweepstakes, etc.
And you know what? This is similar to what you want to do for yourself in order to define your target market so you can deliver the type of content and other problem-solvers that you promote to them or have them find you.
Knowing some details will help you get better results with your blog and other ways you implement within your marketing plan.
So what are these ways you may ask? Here’s 7 tips that’s going to help you get a better idea of who to market to no matter what business you’re in.
Know Yourself First Off
Yes, you have to start off with yourself first. Especially if you’re a novice.
You want to create concrete, well-defined goals that’s going to give you direction and focus during your marketing journey.
And you literally want to know yourself to project yourself out in the world. Why? Because Knowing yourself, and putting yourself out there will attract the people who are similar to you.
You want to attract the very people that can relate to you and your story. Your story will give them the self confidence and the trust in you as well as what you promote.
Outside of knowing yourself and projecting who you are towards your audience, you also want to know your products/services, how can your audience benefit, and the pros and cons of them.
When it’s put all together, it comes down to competency. How competent you are and how you promote your products and services. If there’s a flaw on how you project yourself, you can get an idea of what’s holding you back either from your statistics or your audience to rectify.
Who Is Your Audience?
One vital thing you want to know is who your audience is.
This is something I’ve completely overlook when I first got into home business.
This is why I didn’t get too far with my business, or even had a clue on how to promote at the time.
When I use to be in network marketing and was told to use the “3 foot rule”, which is talk to anyone and everyone that was 3 feet away. I tell you it’s a good way to get a bunch of No’s which most people try to avoid.
And you know what?
This is why I started doing online marketing as well us using offline techniques (like Newspapers and Bandit Signs)
But what the leaders didn’t emphasize, is the importance of figuring out who was considered a quality prospect, or in the case of online marketing, a quality lead.
So with that said, you want to create a ‘persona’ of who would be most likely be interested in you and what you promote.
If you’re a solo entrepreneur, who blogs, works part-time because you have limited amount of time, and want to grow your home business, this would be consider a persona that I personally would look for.
Am I limited to this?
No, but it would be my focus because there’s entrepreneurs who would have these similar traits and have an interest in what I promote.
The same goes for you. You want to figure out who’s the best fit for the content, products, or services you promote. There are many different ways you will be able to distinguish your market and I’ll explain this on the rest of the tips.
What Problems Do They Have?
One of your duties as an entrepreneurs is to solve problems.
You want to be able to hone your craft as a troubleshooter throughout your journey
You want to figure out what’s holding your audience back from progressing and convey how they can make their lives much more easier than it is now.
Where can you ask? There’s many places where you’re peers hang out:
- Ask them on your blog
- Ask the subscribers on your email list
- Ask them in blogging communities
- Ask the in Q&A sites like Quora
- Ask them on Social Media sites
Everyone has problems that they’re trying to overcome.
If you’re able to solve your audience’s problems, then you start to gain authority.
With authority comes competency and trust.
Once you establish this, then it will be much easier for your audience to confide in you with the solutions that you provide them.
Who Will Gain From The Value You Give?
This is where you can define your target market even further.
Because this is where you’ll find the most responsive people within your audience.
You may have a high open rate for the email you send to your subscriber list, but who’s clicking on the links within those emails?
These are the ones you want to pay even close attention to.
As a matter of fact, you may even create a separate list just for them.
With that said you’ll want to send them special emails (specials, coupons, upgrades, etc..) while everyone else on your list get your regular emails.
Who Do They Trust?
Sometimes having 3rd party validation will help define your target market
You probably connected with your audience but developed very little trust if any at all.
So what do you do?
Find out who’s within your niche that your target audience trust.
This is how you can attract more people back to your blog and even generate more sales.
How can you do this? There’s several ways:
- Through commenting on other blogs
- Through doing guest posts
- Doing roundup posts
- Through interviews
Where Do They Hang Out?
You really want to find those serious people that want to make a change for the better.
This is why it’s so important to figure out where do they hang out.
I’m mainly in 6 different sites where I spend most of my time and of course within these places is where I find my target audience.
Even further, you want to figure out what specific groups and categories within different sites they are most active in.
For example…Most people hang out on facebook, and they are in specific groups hanging out with specific people (going back to who do they trust)
You want to know who do they interact with the most within and why?
What problems are they sharing within the groups?
What solutions have they tried for themselves but failed?
Ask these types of questions will give you the mental direction of what you need to do to get their attention and direct them to your content.
What Topics Do They Most Respond Well To?
Another way to define your target market is to find out what specific blog posts do they respond well to.
There are quite a few indicators that will give you some hints such as the most shared blog posts, the most popular blog posts, the posts with the most comments, and above all using analytic tools to look over your stats.
Two ways that I do this is through Google Analytics by looking at the statistics for Landing Pages and Queries.
The Landing Pages metric will give me the statistics of what posts are the most popular among my current visitors, and the Queries will let me know what keywords my target market use to find my blog posts.
So if you’re using Google Analytics and you want to see the statistics of your Landing Pages then go to Behavior>Site Content>Landing Pages
For Queries you want to go to Acquisition>Search Engine Optimization>Queries
In Conclusion To Define Your Target Market
When it comes to marketing online or offline, it’s not enough to market to a target market. In a lot of cases, you really have to narrow down your target market to see what you have to do in order to get the best out of your blog and ad campaigns.
For example: If you have a network marketing business blog, it’s not enough to just market your blog to network marketers resulting in watering down your market. You want to narrow down your target marketing enough to where you’re only concentrating on a specific market of already interested people.
Sometimes your potential market is a market, within a market, within a market. If you’re in the Health and Wellness industry, you may need to narrow down to Exercise, then down to isometric exercises. Then on top of that you may need to break it down to an age group and location.
This is why it’s so important to really define your target market by breaking down who you want to market to because the information may never get to who you really need to focus on if it’s too broad. Nowadays, I have been constantly break down who my target market is based on the stats in google analytics mainly.
So when you get into the habit of doing this until you hit the “jackpot” you can pat yourself on the back and see that your constant effort was worth it!
Now It’s Your Turn!
Do you feel that you are too generic when it comes to your target market? Do you feel you can narrow your audience down even more so?
Have you’ve been constantly narrowing down your target market? What strategies have you use to do this? What criteria are you following? Are you using any type of tools?
Please share your comments below and share this post with your friends. I look forward to read them!