Squeezing in the little time you have to build your blog and home business can be a big challenge for all of us that have full time jobs.
It’s been regurgitated to us time and time again to “work smart” and “not hard”, but what do you have to focus on to actually work smart?
If you want to work smart then you must use the type of strategies that’ll produce better results for you without putting in so much of your precious time.
But which strategies should you use?
How can you come up with the strategies that’s going to benefit you?
Many of you may not have all the time in the world to do the tedious research that’s going to get you over that blogging hump, but does it really take that much time?
Not if you know the right analytic tools and what to look for!
As a matter of fact, the right tools will help you generate more organic traffic with a little tweaking of old posts as well as preparing your new posts.
These tools will help you do better SEO Keyword research so you can attract your target audience and help you with paid campaigns.
In this post I will give you some tips on how to boost incoming target traffic with keyword placement, Google Analytics and by checking who’s linking to your site on Search Console!
“If you don’t know where you are going, you’ll end up some place else” ~ Yogi Berra
Analytic tools are a great source to help you determine your next move to boost your traffic, but many of you probably don’t like the idea of using such tools.
They may seem convoluted and be looked as a waste of time if you don’t know what to look for.
But I can tell you this! They can help you stay in the right direction!
If you’re publishing blog posts but yet haven’t seen any gain in traffic, opt ins or sales, then you’re more than likely frustrated in a stagnant position.
It feels like an online battle and you don’t know why you’re losing!
Most bloggers believe if they just publish more content and promote everywhere then this will rectify their situation.
This is not always the case which I found out myself.
Your main focus is your target audience and if you’re not delivering the content or at least making it easy for them to access it then you will continue to be stagnant with your blog.
Knowing who your target audience is vital and if you want to progress then using analytic tools like Google Analytics and Search Console will be a great resource for you.
I’ve found the specific topics, keywords and backlinks play a major roll when it comes to generating more targeted organic traffic.
Let’s look at a few tips that you can instantly start using after you finish reading this post!
Google Analytic Keywords - Queries
Organic traffic is some of the best traffic that you can get to your blog.
Because your target audience does the research on specific topics that can lead to your blog. Whenever you type in a keyword and your site pops up instantly, then this is a great indicator that you picked good keywords.
So it’s vital that you pick keywords that your target audience is most likely to choose if you want to get organic traffic from search engines like Google or Bing.
When it comes to generating traffic, out of all the traffic sources, organic traffic tops them all.
According to Search Engine Land organic search drives 51% of traffic while social media traffic only drives 5%
Now what if you’ve been constantly blogging for at least 6 months?
In this case, you have more alternatives as to choosing the right keywords. Google analytics gives you the metric of queries.
With queries Google Analytics shows you which keywords your target audience has been choosing to find your blog.
In this case you want to look at the Click Through Rate or CTR. You want to focus on the ones with the highest CTR to add to your future blog posts.
This metric can be found on Google Analytics and going to ACQUISITION > Search Console > Queries
Here’s is an image of the highest CTR on my blog since January of 2017
So as you can see it’s these two long tail keyword
- How Often Should I Blog Post - %50 CTR
- How to Set up google Analytics On WordPress - 100% CTR
So this tells me on future posts I should focus on subjects dealing with these two long tail keywords or at least add them to relative subjects.
Also, you may want to add the keywords with the highest CTR to older relative posts to attract more targeted organic traffic.
Knowing where to put your keywords is a vital part of increasing your organic traffic to your blog or website.
And not just any keyword will do as you probably guessed, but long tail keywords will help you get more targeted traffic. Nikhil Ganotra of Universal Blogging Tips has some great comprehensive tips on how to find Long Tail Keywords for your blog posts.
From the same site, I learned there are 3 important keywords that he implements to gained more targeted traffic which are:
I implemented this strategy and found that It gave my blog a boost of organic traffic from search engines.
So how did I place my keywords?
For SEO keyword research my first goal is to find the long tail keyword that’s going to represent the main message for the blog topic.
I make sure that I put the Main Keyword in 3 places.
- The URL of the Blog post
- Within the headline of the Blog Post
- Within the meta description of the blog post
So what if I chose the keyword “SEO For Bloggers” ?
My URL (aka permalink) would be http://www.shermansmithblog.com/SEO-For-Bloggers
As far as my title, it would be something like SEO For Bloggers: Learn How To Generate More Organic Traffic
For the meta description, if your target audience is doing a Google search for SEO For Bloggers they will be able to see the main keyword within the description of the blog post.
One thing you want to avoid is keyword stuffing.
This is where you fill your blog posts with nothing but keywords, even to the point to where your audience isn’t gaining any value from your content.
Google penalizes any blog or website that practice keyword stuffing.
So the solution for this is to choose Secondary Keywords.
Basically this is a more detailed description of the Main Keyword that you chose.
With SEO For Bloggers, I could add SEO For WordPress Bloggers, SEO For Solopreneur Bloggers, SEO For Network Marketing Bloggers.
LSI (Latent Semantic Index) Keywords
LSI Keywords are the keywords that are related to your Main and Secondary Keywords. These keywords have also helped to prevent getting penalized from keyword stuffing.
From my own experience it has helped to increase my organic traffic.
Because I’ve made it easier for my target audience to find my blog posts through doing Google research.
So how do you find the LSI Keywords?
Simple, if you type in your main keyword or secondary keyword, you’ll find a list of keyword suggestions towards the bottom.
When I type in SEO For Bloggers, here’s the list of keywords related to it.
Where do I put the LSI Keywords?
I put them within the ALT Text and Title of my Images. I’ve also mixed in my secondary keywords which has helped.
Also putting one or two of them within the Meta Description of my blog posts has helped with organic traffic.
Backlinking - Who’s linking to your site
Popularity is as important in the blogging world as it was when you were in high school.
Some things just never change.
When it comes to your blog, backlinking is a vital portion.
The more relative sites and blogs that link to your blog, the more popular your blog is to search engine. And the more popular your blog is, the more organic traffic they’ll throw to your site.
Because of the Penguin Algorithm that was rolled out some years ago by Google, they have made sure that only relevant sites can help raise your sites rank.
Link Juice is passed to search engines for ranking your site so that it can point relevant traffic to your blog.
This brings us to the difference between a Do-Follow Link and a No-Follow Link. Do-Follow links allow link juice to be passed as opposed to No-Follow Link.
I would use a No-Follow Link if I’m linking out to a site that’s not relevant or not sure of the ranking of the site that I’m linking out to.
Then you want to go to Search Traffic > Links To Your Site . There you will see all the sites linking to your blog or website.
Here are elements of a good backlink that I’ve gotten from MonitorBacklinks :
• The link is from a relevant website in your industry
• Contextual links are best for SEO and also for driving traffic
• Links from a long and detailed article will carry more value
• The backlink is dofollow. For organic traffic growth, only dofollow links will count.
• The backlink was added by an editor and was not automatically built
• The link is from a site with a good domain authority and a trusted source
Encourage Your Most Serious Readers To Link To Your Site
On my last blog post I talked about how you can Build Trust and a Loyal Blog Following. If you haven’t read this post I highly encourage you to do so.
One of the tips that I mentioned is to create content that your visitors want to read.
Make sense right?
But how many of you came across blogs that wasn’t too consistent with the topics they published?
I have to admit that I was one of them, but I digress.
The reason why you want to keep creating content that’s of interest to your readers is because of the trust and rapport that’s built.
When you have good rapport with your visitors, then you can ask them to do almost anything in regards to your blog.
This works in conjunction with the Law Of Reciprocity, where in this case you exchange content valuable to your readers with having them doing favors for you.
Here’s a great explanation by Brian Tracy on the different aspects of the Law of Reciprocity .
This is a win/win when it comes down to it.
Not only are you getting your content shared by your visitors peers, but also their reputation for sharing your valuable content is improving.
With that said, to take it a step further, why not ask your serious readers with popular websites to link to your blog or website?
As I mentioned with backlinks, this will help you generate more organic traffic to your site.
Generating organic traffic can be a challenge.
Having access to analytic tools and not knowing what to look for isn’t much of a help either.
But doing these simple actions can help you build up organic traffic from search engines.
It’s not going to give you a big swarm of traffic from the start, but it will lead you in a better direction so that you know what to do for future posts and old posts.
How can you measure the influx of targeted traffic?
One way is through the Bounce Rate which you can view on Google Analytics. Check out the post on how get a Good Bounce Rate where I give you 9 ways on how you can improve it if your bounce rate isn’t all to brag about.
Now It’s Your Turn
How is the organic traffic coming to your blog?
Are you already using some of these tips? If so how are your results?
How is your keyword research? Do you think you need to pick better ones to improve your organic traffic? Have you used the keywords that your audience is already using to search on Google?
Please share your comments below and share this post with your friends. I look forward to read them!