How many of you have a fear of not becoming successful so as a result you start pitching? Despite what your leaders tell you, for some reason we end up pitching people which really doesn’t work for the majority of us. Let’s see why Attraction Marketing is an important skill to learn and focus on….
When it comes to growing your home business, a lot of people tend to overlook attraction marketing. Then there are others that miss the concept of attraction marketing.
Yes you probably have been taught to talk to everybody and get a certain amount of exposures per day, but what are you doing to pique interest? If people feel that you are trying to “sell” them, then they’re not going to look at your opportunity, products, or services.
People in general can be very capricious and at the same time keep their guard up, but one thing we have in common we’re all have a lot of selfish ways. As a marketer the best way to utilize attraction marketing to it’s full potential is to feed those selfish ways.
In general, people want financial freedom. We all know that, but your job is to lay out the “yellow brick road” for them to see the tools that they need in order to get that financial freedom. Nothing more, nothing less.
What does this road consist of? Within it are Showing Genuine Interest, Value, Sales Copy, Call-To-Action, Posture, Take-Away, Open-Ended Questions, Personal Branding, and Leadership.
This is all a part of Attraction Marketing, but how are you showing this to prospects online?
Attraction Marketing: Is What You’re Doing Giving You Great Results?
A lot of us really want to be successful, but yet we don’t see the results we really want. So what do we do. We get desperate. I know I did. And what I found out in a hurry was that it wasn’t very attractive to others.
We end up pitching and blasting our opportunity all over the walls of facebook and any other social media site there is. We start to become the tyrants of Marketing instead of leading them into our offers.
A lot of us will approach a complete stranger or someone that we haven’t talk to in a long time and suffocate them with our offers. Now if you’re not getting any type of great results with blasting your offers and throwing your opportunities at people, then why would you keep doing it?
The problem is with a lot of us is that we think that we’re doing attraction marketing when we use these approaches. If you’re not taking the time to really connect with people and lead them into your offer, then you’re not using Attraction Marketing.
If you’re doing online marketing, you’re main focus should be leading people into your offer, like I just mentioned. And you don’t want to just lead anyone. You want a SPECIFIC TARGET MARKET of people to lead.
These are the people who are:
- Looking for an opportunity. Specifically your niche
- Looking for your specific products or services
- Those that are in the industry but aren’t getting the results they want
If you can just fulfill the needs and desires of just these 3 types of people, then you’ll see a positive difference this can make. What do you do?
Answer the questions that’s already popping into their minds and provide those solutions. Simply said:
For example: If I believe that I’m doing Attraction Marketing, but yet I don’t see the results that I want, then I’m looking for answers to improve my actions. This is where YOU come in.
YOU sell the sizzle, and not the steak. Meaning, be genuinely interested in me and my problems by asking open ended questions. Since we all struggle, admit that you had problems, relating to my issues, and show me the steps you had to take in order to get out of the cycle. That’s It!
You sizzle can be through just meeting your target market online, through blogging, or through making videos. Although there’s other mediums you can use, these three are the most popular ways. But keep in mind that your focus should be 80% on other people’s success, showing them what needs to be done to be successful, and 20% on your own success.
Now It’s Your Turn!
Do you believe you’re overlooking Attraction Marketing? What are you doing to pique interest? Please comment below and share this post with your friends. I look forward to read them!
Struggling with your home business? Are you confused about how to really market it? Many of you are left in the dark and I like to bring light to you. I like to introduce to you a step-by-step simple formula that has been working for me.
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