When it comes to engaging your visitors to your blog, the one thing that you can use are copywriting formulas. When it comes to ranking your blog well, search engines also look how well you engage your visitors. Engagement is one great characteristic of a successful blog which will result in social proof!
Have you ever left a blog post because you felt it wasn’t going to be valuable just after reading the first sentence? I’m guilty as charged! But have you ever asked yourself if the first sentence of your blog posts repel your targeted audience as well? Do you think you can do a better job with keeping your audience on your blog longer? Well in this post I will show you some copywriting formulas that spark your visitors’ interest to stay a bit longer on your blog and ultimately build your sales conversions.
“You’ll find boredom where there is the absence of a good idea.” ~ Earl Nightingale
When you were a kid, didn’t you hate to be forced to read something that you had no interest in?
I can remember back in grade school we had to do a book report every other week which I hated with a passion.
That is until I read Tales Of The Fourth Grade Nothing!
Out of all the books I’ve read, this was the one I remember the most! Why? Well because it started out funny and at the time it was something I could relate to.
Now when you think about it, this is how most of your visitors are like.
They come across so many blogs that may have a great headline, but their introduction to the rest of the post really isn’t that intriguing at all to them.
How many times have you came across a blog post that the intro just didn’t do it for you?
How about the blog post itself?
I came across some blogs where they had a bunch of great images, but it felt like I wasn’t going to get any type of value from them from the get go.
Don’t you hate it when that happens?
You feel like you just wasted a few seconds (not to be anal) clicking on their blog.
Don’t get me wrong, images can be engaging and give you a visual view of the point you want to get across. I assume you love it when blogs have a bunch of images too.
But also you want to be informative at the same time “decorate” your posts with the value that your visitors can use instantly.
But I digress.
I don’t want to talk about writing detailed-oriented blog posts.
I want to share with you the framework of writing detail-oriented blog posts which are copywriting formulas.
Copywriting Formulas To The Rescue
How can you get the attention of your blog audience and keep them for a certain length of time is the question that many bloggers asks.
This is something that I always wanted to get better at, and I have seen some improvements with the changes I’ve made.
I like to share with you some of the things I’ve since since the beginning of 2014!
- I write blog posts well over 1,000 words
- I diversify my content with different images, video, and info graphs
- I do internal link of old posts just about on every blog
- This year I set up my post so when a user clicks on a link it opens the page in another window
By doing these four things, I have improve my rankings quite a bit judging from Google Analytics
With Google Analytics there’s two metrics that you want to check when it comes to this which are the Bounce Rate and the Average Session Duration
The Bounce Rate basically measures the actions that your visitors do on your blog before leaving and the Average Session Duration measures the average time your visitors stay on your blog.
I have to pat myself on the back for the improvements, but you know what? I want to get better, and I bet you want to get better at keeping your visitors on your blog a little longer.
But as you may already know, it’s not only about keeping your visitors on your blog longer.
You also have to add engagement in the equation.
When I read Tales Of The Fourth Grade Nothing back in elementary school, as soon as I read the first page, I couldn’t put the book down. I was so engaged in the book that it took me only 3 days to read it.
That was a great feat for me since I really didn’t like reading in the first place back then.
When it comes to your readers, you want to give them that same feeling.
You want to get them so engaged, that they actually bookmark it, actually come back and read it again, link back to it, and above all persuade them to become a subscriber or purchase something.
Now when you can do something like that, then this will tell you how much you’re growing as a blogger.
But one thing you want to become good at is copywriting, which is also something I’m working on this year.
So what is copywriting exactly?
Copywriting are the words, phrases or sentences you would use to persuade your audience to take some type of action.
Ultimately you want them to purchase something that you promote.
Copywriting writing is definitely a skill set that you want to get better at!
One of the best ways I see fit for this is to learn some of the Copywriting Formulas.
Learning them will give you a great boost over many bloggers.
If you want to get a great head start, then start by learning how to write Engaging Titles for each of your blog posts. This is what you’re visitors will first see, so it makes sense to start with this.
8 Copywriting Formulas That Lays Out The Framework For Persuasion
What I now like to do is introduce you to 8 Copywriting Formulas you can use for the intro for your topic or for the whole blog post itself.
1. PAS (Problem Agitate Solution)
When it comes to your blog intro what better way to start your post than with this old school formula to really catch your readers attention!
Some of your visitors may have a problem that’s been irking them for a while and they have yet to solve it.
So what do you do?
Start your blog with the problem itself! Let’s break it down a bit!
– Problem – Start your blog off with a problem
– Agitate – Use words that will get their emotions going
– Solution – Introduce the solution to their problem
Here’s an Example of How you can put this together:
Problem – Don’t you hate it when no one visits your blog
Agitate – When this happens you start to feel self conscious about your writing and at the same time you tend to hold back what you really want to say because your confidence is shot.
Solution – What If I told you that there are people who will be able to support you in your efforts who went through the same thing? What if I told you there are specific Facebook groups with these types of people, would you be interested?
Let me tell you that I’ve had quite a few problems and whenever a blog starts off with this type of intro, it automatically draws me in. This would definitely work with your visitors
2. FAB (Features Advantages Benefits)
This formula would be great if you’re introducing a new product or a new idea to your target audience.
Let’s break it down
– Features – Introduce the features of new product or idea
– Advantages – You talk about the advantages of product or idea
– Benefits – How would this product or idea benefit in the long-run
Here’s a great Example using Commentluv Premium
Features – Commentluv allows you to reward your readers as they leave comments on your blog posts with a link to their last plugin. Also it has an anti spambot plugin called G.A.S.P. and also an anti backlinker feature which allows you to create a policy for your commenters
Advantages – This plugin is well crafted so, unlike other comment system plugins, it allows you to have more control over who you want to comment and how many times they will have to comment before the link to their last post shows up with their comment.
Benefits – You can use this plugin in order to create an incentive for all of your visitors to come to your blog. How? Once they surpass the number of comments through your policy, their links to their last post shows up. This is a win/win for your blog to get more traffic and at the same time they get their blogs exposed to others.
3. ACCA (Awareness Comprehension Conviction Action)
Sometimes your visitors aren’t aware of a problem that they’re currently having, and if they are, they’re not aware of the consequence of that problem.
Sometimes it’s up to you to make them aware of the problem or how serious it could be!
Here’s a break down
– Awareness – Make the problem known to your visitors
– Comprehension – Let them know how serious the problem is and the solution
– Conviction – Conjure up the desire for them to use your solution
– Action – Do a Call To Action
Here’s a great example
Awareness – Did you know that if you’re blogging everyday then it would be hard for you to do all the other necessary action steps to grow a blog?
Comprehensive – You won’t have time to do what is necessary like build social proof, build traffic, get conversions, etc. You want to set up goals and a schedule for your blog so you can do all that is necessities to grow your blog and eventually your business.
Conviction – You want to take the action steps so you can benefit from your blog. Most people don’t know what steps to take, but with my 15 day program I will help you lay out a strong foundation to show you what’s necessary and what is not.
Action – Don’t waste time doing the same monotonous routine that’s getting you no where. Take action now and sign up for my 15 day program.
4. The 4 C’s (Clear Concise Compelling Credible)
When it comes to getting your point across there must be some understanding, engagement and trust. That’s where the 4 C’s Come in!
Here’s a break down of the 4 C’s
– Clear – Make sure your audience understands the goal of the post
– Concise – Convey your post to your readers in the fewest possible words
– Compelling – Make sure your content is interesting and engaging
– Credible – Give examples of why your readers should trust you
I’ve seen quite a few bloggers that used this formula to show their audience who they are, what they promote, and why they should trust them by showing testimonials and other ways.
Here is my example of how to use the 4 C’s
Clear – When it comes to running an online business, you have to make sure you have a functioning sales funnel. In this post, I will talk about what is a sales funnel, why it’s important to have one, and the system that I leverage which helps me create sales funnels.
Concise – When using a sales funnel, you must have an opt in form, landing page, sales page, and an autoresponder to build relationships with your leads.
Compelling – It’s frustrating when you’re getting some traffic, but yet you’re not converting that traffic. Many of you feel like there must be something missing but yet you either don’t know the answer or don’t know how to go about getting the answer.
Credible – There are many people within the blogging/internet marketing niche that are using the same exact system that I am, such as fill in the blank and fill in the blank
5. AIDA (Attention Interest Desire Action)
This is a really popular one among the advertising industry!
You’ve more than likely came across many of these types of ads as you were driving.
These are the type of ads where you tell your kids, friends, or whoever is on the passenger side to write down the number so you can call up later.
So let’s break this down some more
– Attention – You grab your visitors attention using Power Words (Emotional Words)
– Interest – Talk about your offer that correlates with their needs and wants
– Desire – Talk about how your offer will benefit them
– Action – Do a CTA (Call To Action)
Here’s a great Example of AIDA
Attention – If you have a business, you publish a post everyday, you’re getting traffic but yet you’re not getting any subscribers, then you are wasting your time! In this case there is something within your blog that’s missing, and I want to point you in the right direction
Interest – That right direction is to have good opt in forms that converts your traffic into subscribers.
Desire – The opt in forms I recommend to you will increase your opt in rates by at least 15%.
Subscribers is a good start in growing your business. With opt in forms you will be able to attract visitors already interested in your content and have them sign up to your email list.
Once they do, you can start growing a strong rapport with them. When they learn the trust you, you will end up with some subscribers who will be willing to buy from you.
Action – If this is what you want, then sign up and download my Ebook on the 7 Steps to create an attractive Opt In Form to Attract Subscribers
If you like telling stories, then this is a great formula for you. Out of all the copywriting formulas you can uniquely start it off with a main character, work on the emotions of your readers with the story, and have a happy ending with a solution to the character’s problem.
Here’s the break down of this formula
– Star – Main Character of the story
– Story – Talk about the problems of the main character your readers can relate to
– Solution – Share the solution with your audience to compel them to purchase
Here is my example of how this works
Star – Jane Crawley is a mother of 3 who started blogging about a year ago to supplement her current income
Story – Being a mother of 3 with a full time job, she doesn’t have a lot of time to promote each blog post that she writes. On top of that, she’s unable to engage with the very people within her niche group as well as comment and share their posts
Solution – Luckily one of the members reached out to her to show her some automated tools she could use to promote her posts. These tools helps her promote each post she publishes all day everyday, which will give her more time to engage with her follow group members.
Telling stories is one of my favorites and many of your visitors and other bloggers are attracted to storytelling like this since it resonates well with their own situations!
7. PPPP (Picture Promise Prove Push)
We all have dreams. Some of us put them on dream boards while others of us write our dreams down in a journal. But here’s the thing…
There still a lot of people who do these things that have yet to figure out how to materialize their dreams. So what can you do?
Point them in the direction where they can make this possible. This is the benefit of using the PPPP formula!
Here’s the break down…
– Picture – Use descriptive words that will pique their interests
– Promise – Describe how your product or service will help them
– Prove – Give testimonials or show proof on how it helped you and/or other people
– Push – Do a CTA (Call To Action)
Here’s a great example of what I’ve seen many network marketing companies do
Picture – Can you imagine relaxing on the sandy beaches of Hawaii, sipping on pina coladas without a care in the world. You don’t have to worry about going back to your job, your bills are paid, and on top of that you have more time to spend with the people you love
Promise – With XYZ Company we will show you how you can make this all possible. With our supportive leadership who have many years of experience, you’ll find that they will point you in the right direction in order for you to make your dreams come true
Prove – We have over 10,000 representatives working with us and we like to share some of their success stories with you. (Success Stories Video)
Push – If you want more information on XYZ Company go ahead and sign up with your email here and we will send you more information about the company, the comp plan, the products, and how you can get started!
8. The 5 Basic Objections
Last but not least are The 5 Basic Objections
Although this applies to everyone, having been in network marketing I have experienced a lot of objections. Yes, I mean A LOT!!!
I’m not saying that network marketing is a bad business model, I was just very naive as to approaching people about my business opportunity.
So If you’re in network marketing, what if you can actually answer the very objections before people give them to you?
That would definitely be a great start, right?
Well there are 5 basic Objections that people will give you when you approach them!
If you’re in network marketing let me know if any of these sounds familiar to you!
1. I don’t have a lot of time to do this
2. I really don’t have any use for it.
3. I really don’t have enough money right now.
4. I don’t believe you
5. Does this really work?
Where to apply this where it seems fit?
You can, for example, perfectly apply this to a niche site. For those of you that have more than one blog where you sell specific products, services, or exposing your business opportunities then this is the way to go.
You want to make sure that the you start it off with an engaging brief intro that get’s them hooked into your blog using these 5 objections, then go into detail of why your offer would be a great fit for them.
Keep in mind that these are people who are seriously looking for something, and if they’re on your site, then obviously they hope that your provide that very thing. I won’t give you an example for this one, but I thought I just throw this one in.
From my research these copywriting formulas are the ones that really caught my eye. For the longest time I didn’t even know they existed, but once I discovered them it took me back to the book Tales Of The Fourth Grade Nothing when I was in elementary school.
Using Copywriting Formulas like these can really lay out a great persuasion framework of what the topic of your blog post will be about. Your ultimate goal with copywriting formulas is for your audience to eventually purchase something.
And I notice with the products and services I’ve bought in the past, it was a smooth transition into the transaction. I see using copywriting formulas as complimentary in building rapport with your target audience which indubitably will make the sales go smoother!
Now It’s Your Turn
There are many more copywriting formulas you can use to persuade your audience. As for blogging, the one I like most for a blog intro is PAS which I believe prepares the users the best for the rest of the blog post.
I also like the Star-Story-Solution copywriting formula since I like to tell brief stories only blog. It starts out with a character, or story for that matter, the problem that the character has, and the solution. I would like to use this for both a blog intro and the whole blog itself.
As far as the whole blog itself I like to incorporate AIDA more into my blog posts. If I’m selling something I like making my audience aware of a problem, the solution I have and the benefits of that solution. Once this piques their interest I can make that smooth transition by doing a Call To Action at the end of the post.
So over to you! Which Copywriting Formulas do you like most from this list? Why do you like them? Are you already implementing them in your blog posts? Are you using any other types of copywriting formulas in your blogs? Have you seen any positive results as oppose to before using them?
Please share your comments below and share this post with your friends. I look forward to read them!