How many of you have a full time job and trying to grow your blog and home business?
How many of you have a full time-job, raising a family and putting effort to grow your blog and business all at the same time?
Quite challenging isn’t it?
I don’t have a family, but I do have a full-time job and many times I’m on a time crunch.
I can definitely relate to all of you who are pressed for time.
But now we all have the privilege to gain the wisdom from Tom southern who was in a similar predicament.
He will be sharing some great strategies on how we can grow a blog while we work our full time jobs.
So without further adieu, Take it away Tom!
Does this sound familiar?
You started your blog to create an income for yourself, maybe a full independent income, so you can leave your job. Or maybe you wanted to keep your job and want a blog to supplement your income.
You have every intention of making it work.
But, you work hard, your hours are long and, when you’re not working, you’ve got other committments demanding your time. No matter how good your intentions your blog is getting left behind, isn’t it?
So, you want to know – How do you grow a successful blog while working full-time?
You need to have a clear result to aim for and equally, clear (and simple to follow) steps for achieving that result.
It’s not about getting tough with yourself, or making sacrifices. It’s about making what you need to do to grow your blog part-time, work. And work simply, effectively and quickly.
You need it to be simple because you want to be able to spend less time trying to figure out what, where, why and who (and how), and more time on actually doing what works.
You need it to be effective because you want results, obviously.
You need it to be as quick as possible because results are a big motivator. When you see your goals actually being achieved, you get spurred on to do more. You feel like the work and the time you put in is paying off. And this motivates you more.
Small wins keep you going. Focus on the small wins because they will make you succeed.
You also need to keep in mind these 9 important facts if you want to be successful at growing your blog part-time…
9 Facts To Bear In Mind For Successful Part-Time Blogging
1. Accept that it takes longer than people say it does.
This is true. You’ll find that you won’t really start making progress for 3 months or more. But, follow these steps and you’ll begin to see results happening for you within 5 to 6 weeks.
2. You don’t need to worry about Facebook (or any social media) in a big way.
Unless your blog is for a local business and your goal is to use Facebook to bring in customers via coupons and so on, focus what limited time you have instead on growing your blog.
If you want the best part-time social media growth strategy for your blog, then use Twitter as your main social media platform. It is vital for finding bloggers to network with.
3. Guest Posting is a neccessity but it takes work.
Guest posting is often promoted as a good way to get yourself known and to grow an audience for your blog. It is. But it’s not as easy or as simple as it’s often portrayed.
To be successful at it (and to get a return on investment from it) you need to create a clear, step-by-step plan.
4. Connect with people who’re already on their way up/doing what you want to do.
This is essential. Because as they rise through the ranks of the blogging influencer hierachy, they’ll carry you along with them – but only if you’ve taken time to create good and genuine relationships with them.
5. Controversial, but true: Don’t sweat SEO.
Seo (search engine optimisation) is all about getting links into your blog which bring traffic. The more links you have, the more likely you are to rise to the top of search engines and therefore get traffic.
That’s the theory.
In practice, it takes a long time to get these results. Longer than the three months you have.
“If you’re starting out and you have no pre-existing following, don’t wait until “people find your content on their own” or until “SEO kicks in.” The world doesn’t work that way.” – Peep Laja, ConversionXL.com
In reality SEO is only a very small part of what drives traffic to your blog. What brings in the traffic are links from other bloggers – the big names and those rising stars.
If you make the right connections with them, they’ll start linking or sharing your posts when you start writing them.
Your best SEO strategy as a part-time blogger is to get your URLs optimised. For example, Sherman uses these URLs…
6. You don’t need to post several times a week.
I post one blog post a month currently. I get my posts shared by popular bloggers and I’m growing my list with targeted members. When I was working full-time and blogging in my spare time, I didn’t post anything on my blog. Instead, I wrote guest posts and started my email list.
Targetted readers are readers what you want to attract. These are people most likely going to enjoy reading and following you. For example, my blog is targetted at bloggers who have started blogs that have failed, (or whose blogs are failing). They’ve relied on keywords and not got the traffic they expected. Or they’ve spent time sharing their content on social media but their links have never been clicked.
They want to know what strategies really work for success online and they want to learn what I’ve got to teach them.
7. Not every piece of advice will suit your goals or your way of doing things.
This is true. You know in your heart if what you’re being told will work is what you want to do. For example, you will read about some tactics for getting traffic that just don’t “feel”, or fit with your preference.
Maybe even some of the ways to grow your blog part-time that you’re reading here don’t appeal to you. That’s okay.
Follow your gut instinct. I always recommend my readers to find influencers, or rising stars, who are succeeding by doing things in ways that resonate with them. This is important because you’ll be learning from people who do things in ways you feel good about following.
Success comes from being genuine in what you’re doing. Not just for your readers. But for your own peace of mind too.
8. FIVE things to have on your blog now – everything else comes later (when the traffic is coming frequently)
There are always people who tell you what you need to have on your blog if you hope to ever get traffic and make it online.
In my experience, as a part-time blogger, your blog needs only FIVE things to start it off on the right foot:
Opt-in page/Forms– to collect email addresses from the start. Very important if you want to build a list.
Blog header – to tell people your blog’s name and your tagline (what they’ll get from you).
“About Me” page – to tell people what they can expect from you and a little bit about your story of why you started your blog, who you are and what they can expect from reading your blog.
Check out these examples of great “About Me” pages here Sherman’s About Me Page, here Adrienne Smith’s About Me Page and here Tim Bonner’s About Me Page. (If you notice they’re not really about the bloggers themselves, more about what you’ll get by reading their blogs.).
Social sharing buttons – So people can share your content if, or when, you’ve created some. SumoMe [http://sumome.com/] is a free social sharing tool with other great features too. I use SumoMe for my social sharing buttons.
Reasonable looking theme – You don’t need to go to town and spend a lot of money on your theme.
Your goal should be to have a blog that looks a little different in some way from all the other blogs. For example, my blog looks a bit “pop-ey” because I use bright colours for the header and the images.
9. The days of quick success belong to the early days of blogging and websites.
According to one source [http://www.statista.com/statistics/278527/number-of-blogs-worldwide/], in 2011 there were 173 million blogs. Four years later, there are probably a few million more. About 90% of them probably fail within 3 months of launching because success online is not easy. There is no such thing as overnight success.
If you want to discover what so-called overnight success takes to create, read
Chris Guillerbeau’s 279 Days To Overnight Success. Overnight success comes from hard work in the back room. Or in that little space under the stairs. Or even at your kitchen table.
You need to spend time getting to know what you want – and how you’ll know
when you’ve got it.
The 7 tips for growing a blog while working full-time
If you want to start a blog and turn it into a thriving income source, then you need to get serious.
You need a plan. Simple and productive. And it doesn’t start with writing content.
In fact, writing content for your blog should be the least thing you do. That’s right. Content is no longer King [http://socialtriggers.com/content-is-king-myth/] .
If your time is limited, you need to concentrate on doing what brings in the most for the little time you have.
You have to be willing to work on your evenings and weekends and learn to turn off the television.
Blogging part-time: It can be done. At the very least, you need to put in 1 hour a day, 5 to 7 days a week. Here’s how…
1. Write in batches
– Set time aside for writing content and write a few posts at a time if you can.
You can then publish them one after the other. If you use a WordPress.org blog then you can even schedule your posts “publish” at dates and times in advance across the next few weeks and so on.
2. Start your email list
– Even if you think you’ve got nothing to say or to send them, start it. If you follow my suggestions coming up, you’ll start seeing subscribers trickle in and that’s a good thing.
What do you send them? Well, you can send them your content (see #5) and links to other people’s content you want to recommend to them … “Hey! I just read this and thought you’d like it too. Here’s a link …. Oh and by the way, mention I told you about it when you’re there. Thanks.” Something like that.
3. Realise when good is good enough.
Get your blog theme to as good as it’s going to be – you can tweek it later when things are taking off.
4. Realise that you have to space out tasks.
You can’t read blogs, tweet and create content at the same time. You need to schedule time for each task. Right now, as a part-time blogger, reading and tweeting should take around 65 to 70% of your blogging time.
The more you read and see what’s popular with your potential readers on other blogs, the more ideas you’ll get for writing popular content on your blog.
5. 80/20 Rules.
Most people have blogging round the wrong way and this costs them dear. They spend their time writing content and sharing it on social media with little or no response.
If you’ve only got a few hours a week to spend on your blog, you can’t afford to get it wrong.
Instead, you should spend only 20% of your time on content and 80% building relationships and getting known by…
Leaving thoughtful comments on other people’s blogs that add something to the conversation that’s going on there.
Sherman is a great example of how to do this…
6. Don’t waste time trying to sell a product or service yet.
This may sound strange advice. But to make money successfully online you need to get readers first.
When you’ve got readers make them feel at home. If and when they feel welcome, they’ll tell you what they want to buy.
They’ll start asking you questions. These questions will give you clues for what products or what service they will be willing to buy.
7. Keep going, no matter how little time you have.
Some days you’ll have only 30 minutes to focus on your blog. Maybe not even in one go. It’s tempting to say to yourself that you’ll leave planning your next blog post till tomorrow, or you’ll tweet a message to a blogger you want to connect with tomorrow.
It’s tempting, yes – but don’t do it. Because “tomorrow” will become your motto and your blog will never grow.
What I did when working full-time, sometimes shift work that tired me out. I would use commute time to make notes for a blog post. Or I would read other people’s content. Because I knew that if I stopped for one day, that one day would spread into two days, three… four…10… and before long, my blog would become a “Wish I’d kept on with my blog. It would have been good.” regret.
Don’t let this happen to you.
Keep going. Keep doing something that grows your blog.
Are you ready to start growing your blog part-time?
Yes, it’s going to take time. If you’re not prepared to make changes then growing a blog to a place where it actually works is going to be frustrating.
But it doesn’t have to be. You just need to prioritise. Do what works. Concentrate your time and efforts on those tasks. And you’ll make it.
Your blog’s future is waiting for you?
Are you ready?
Leave a comment below to say how you’ll use these 7 tips to grow your blog part-time…