Did you know that when you incorporate a Call To Action on each post it gives your audience some direction?
When it comes to your audience opting into your site positioning a Call To Action will help them move along the process. Many of you are loosing out on a lot of subscribers and sales only because you don’t have an effective Call To Action.
If you’re really serious about generating leads and eventually more sales then you must at least follow these 5 Hypnotic Elements of an Effective Call To Action that I will share in this post. Overlooking them can definitely stop your progress.
So without further adieu lets get into the infamous Call To Action!
“If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” ~ Henry David Thoreau
Have you ever been ‘called out’ on the spot?
For a lot of us it’s our big moment to shine!
Some of us want the crowd to recognize the skill set that we developed.
Some may have been called out in church to be ‘Saved’ or ‘Born Again!’
Other’s may have been Called out on a lie and the crowd wants us to explain ourselves.
While others have been Called out upon to take on new responsibilities.
Whatever the case may be, I bet we all have been called out at one time or the other in our lives!
A couple of years ago I was called out upon to showcase my skill set on the conga drums. I’ve been taking classes on percussion, specifically conga drums, for a few months. Not to brag about myself or anything, but according to my teacher, I picked it up pretty fast.
Anyways, he was in a latin jazz band, and he invited me out for a get together. I thought it was just going to be me and my other classmates. Well only one of my classmates showed up, and the rest of the people there were professional musicians.
I was quite amazed.
Well as you know, if you party with musicians, you know one of the activities that’s popular among them is to have a jam session. And I do have to say it was fun, up until I got called out to do a solo on the conga drum.
I tell you, I really didn’t know what I was doing. As a matter of fact I felt lost, but I played the basic rhythms he showed me on the Quinto drum, which is one of the high pitch drums in the set of congas. I didn’t do too bad, but it wasn’t that great either, but I least got the experience to play with some professionals, right?
But here’s a couple of things you learn from this:
- My teacher knew I was already interested in Music first off
- He knew I would be even more interested in partying with a band
- He knew I would be even more interested in playing with professionals
- And the kicker was being called out to do a solo during the highest moment
As you seen here, this was the big preparation for him to do a Call To Action for me to play a solo in that particular atmosphere.
It was my time to shine and I was honored. Nervous as heck, but honored.
In the case of blogging it would be great to build your topic up to the Grand Finale for your audience, wouldn’t it! Wouldn’t it be great to get your audience hyped up with all the information you teach in your post and then Call them out with an effective Call To Action ?
Lets see how we can build up the suspense and excitement based on the last 3 topics I wrote about within the last 3 weeks.
Building The Suspense For A Call To Action
What does our audience need?
Our audience need some type of direction and some type of push.
They want those Aha moments where they found the answer to their long-lived problems.
They want consistency from all of us bloggers to deliver those quality posts that they look forward to and can instantly apply what you teach them.
And if they want to stay on your schedule to learn more from you, they can just simply subscribe to your email list and get even more value.
But what starts it all off?
Well I’m going to tell you from my perspective in order based on the last 3 posts I wrote about copywriting!
The first would be the Headline. If your headlines are geared towards their interests and unsolved problems, then you can bet your bottom dollar that they will eventually get clicked on.
The most popular headline formula that’s used a lot is the following:
Numbers + Adjective + Targeted Keyword + Rationale + Promise
Whenever I see a headline that uses this formula which incorporates something that I’m interested in, I don’t waste any time to click on the post to read. And I find based on BuzzSumo that these are the posts with this formula for a headline that gets shared the most.
Once I click on it, an engaging intro to the blog must also catch your audiences’ attention. With that said, a lot of successful bloggers will use Copywriting Formulas
Now keep in mind that copywriting is an actual professions.
With that said, if copywriting is a profession, then you bet your money that when you use the formulas, they will surely engage your audience right away.
The following copywriting formula have been tested and proven to work well among those professionals
ACCA Copywriting Formula
Awareness – Make the problem known to your visitors
Comprehension – Let them know how serious the problem is and the solution
Conviction – Conjure up the desire for them to use your solution
Action – Do a CTA (Call To Action)
For a great example of this specific Copywriting Formula check out This Post
And of course you need the FORCE and glue behind all of these formulas which are Power Words.
These types of words you want to use all throughout your blog post!
These Power Words will keep your visitors engaged and wanting more with each sentence that’s on each of your posts!
Now with just these three Elements you can not only conjure suspense but also curiosity, urgency, and desire.
And you know what?
These are the types of emotions we want to draw out of our visitors to take the next vital step to subscribe to your email and make purchases. Now it would be easier for you to direct them with your Call To Action.
It’s going back to the last part of the ACCA Copywriting Formula
So now sets look at the 5 Elements of a Call To Action!
The Teasing Is Over! Now For The Call To Action
Now it’s time for the test!
You drew out the necessary emotions to really get them starved for more information. But are they really serious. Well you have to ‘call them out!’
You gave them some basic training and you want to see if they’re going to apply it. The more serious ones are going to fill out their information for you to send them more information.
But to make sure they follow through, it’s still your responsibility to direct them to the Call To Action. So lets see what are the important elements for them to convert over:
1. Sense Of Urgency – When you give your visitors the feeling that they’re going to miss out on something vital to their success if they don’t act right in that instant, then this will increase your conversions.
For Example: Buy Now!, Act Now!, Get Your Free Ebook Today!, Don’t Miss Out!
2. Short And Clear – Make sure that your font is easy for your visitors to read and also you want to make sure that you don’t use long, extraneous sentences for your Call To Action. It should be short and straight to the point!
3. Simplicity – You definitely don’t want your visitors to “jump through hoops” just to get what they want! Just asking for their name and email address will just work. You don’t want to ask for their whole life story just so they can download an ebook.
4. Contrasting Colors – You want your call to action to stick out. Using colors that’s not a part of your theme will do the trick. One of many favorite colors is using the color red. It sticks out and gives your opt in form a sense of urgency!
5. Follow Through – After your visitor opts in, you want to make sure that you still give them some type of direction on what to do next and what to expect. You may want them to do a specific task like confirm their email address, or maybe to make sure they save your autoresponder emails to their inbox. You want it to be a win/win for you and them.
When it comes to your Call To Action, it takes a lot of practice and a lot of patience. Yes you may come up with a great phrase, but the real test is how many of your visitors will actually opt in and become your subscribers or make purchases.
Sometimes it’s just not enough to Call them out. You want to guide them and to be honest with you It can be tedious work to figure out what Call To Action works the best.
But the keys to a great Call To Action is to give them direction and instruction based on their emotional high from what you triggered via the formulas and Power Words. If you’re consistent and patient with this, then converting your target audience will become easier.
Now It’s Your Turn!
How are your Call To Actions?
Do you lead them into the Call To Action through your topics consistently? Do you have a Call To Action at the end of every post or are there specific ones you have them?
Do you get a lot of conversions? Do you have them included in your emails from your autoresponders? If so, are they on all of your emails or just on a select few?
How often do you change your Call To Action and Why? What indicators do you use to determine whether to keep, change or even get rid of some of your Calls To Actions?
Please share your comments below and share this post with your friends! I look forward to read them!