When it comes to content marketing you want to make it attractive enough to start building your email lists. In order to do this you want to be able to relate to your audience’s problems and convey the benefits of whatever you’re promoting. In this post I will talk about engaging topics you can convey to your audience to start building your email list and improve sales…
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” ~ Simon Mainwaring
Since early 2013 I’ve notice that the big topic that everyone seems to love talking about is writing quality content. In fact this ties into what Google is doing as far as rating blog content to make it fair for all of us in our blogosphere.
We definitely want to be popular with our target audience and maybe entice them into looking at the products and services that we promote.
But for most of us, it’s just not that simple.
We try to follow the rules and regulations of writing quality content as well as satisfy search engines using the likes of SEO, but it gets to the point to where it feels like we’re running in circles, right?
So what do you do?
Well you want to figure out what your big audience responds well to for starters. This is where tools like Google Analytics come in.
In one of my Old Posts, I talk about why a lot of bloggers don’t generate traffic from their prospective target audience. Many of us are directing to the right audience but yet our marketing is being watered down because the right audience isn’t getting to our content.
This is why it’s so important to use tools like Google Analytics in order for you to figure out how you can get to a specific audience to improve your marketing. Check out my Old Post on how you can set up Google Analytics to find your specific target market of people.
Organizing Your Blog To Start Building Your Email Lists
Before I go into what topics you can talk about to persuade people to subscribe to your email list, I like to talk about making your blog attractive enough for people to come and stay on your blog.
How many of you been to a blog with an attractive headline but when it comes to the content, you start to lose interest quickly.
Although the answers may be in the content, but we as human beings are materialistic to a degree. We want something that not only engage our minds but our other senses as well.
From my experience there are two types of people that read your content. There are people that like to skim and peruse through your content. They just want to see the main points and get the answers they’re looking for.
Then there are the people who read through the detail of your content. They want to make sure they don’t miss anything that’s important.
As for me, I’m a mixture of both and you will also find people that are like this. This is why it’s a great idea to format your blog posts that caters to both groups. Here are some great basic examples of formatting:
Bold, Italics, and Underline
I use this formatting to emphasize a point or direct the point to a link for my readers to read even further. If you want your readers to be able to relate and better comprehend what your trying to convey in your content, then using these tools will create strong bridges or links to the message as a whole.
This is perfect for people who like to skim through the content. A lot of us don’t like to read text books, so why bring this way of formatting to your blog. White space are those spaces you have between each paragraph and point which makes it easier to read.
This also makes it easier to read for those skimmers as well as people who like to read in more detail. Using headers or subtitles will give the readers a general idea of what each paragraph or point is going to be about so they’re not left in the dark.
As kids we loved it when there were pictures in books because it gives us a visual of what is happening in the story. This also applies to your blog posts and I find using images where there are real people gets the best responses.
Again, we don’t like to read long text. It’s more engaging for the majority of us to read one short paragraph at a time. I know when I read long paragraphs, I tend to get lost and lose interest in the topic at hand.
When it come to making points, we love it when it involved lists whether it be bullet points, letters or numbers. It definitely gives me a feel of “What do I have to do next to attain a goal”.
Ok, now we have a great idea of who we’re going to specifically target with our content and campaign as well as how we’re going to make our content more attractive them.
Next thing we want to figure out is how we’re going to pique interest to draw in people to subscribe to our email list and even get to the point of purchasing. Here are 5 topics that will get you on the right track to make the necessary improvements:
Do A Product/Service Review
One of the most popular topics, if not the most popular topic are doing product reviews. When I was doing MLM, this was a strategy I would use to review MLM Companies from my research.
Because I was promoting a service that could benefit each representative in those companies that were looking for other ways to generate traffic, leads, and sales for their companies which in turn worked.
I reviewed their company as well as review how the service I have could be incorporated into their marketing. In summary I gave them something of value that they can use, and in return I had sales.
Convey Your Experiences With The Product/Services
If you want to be more believable and at the same time relatable, then you definitely want to talk about your experiences with certain products or services.
One thing I like to talk about are the trials and tribulations I went through before I purchased a product, then I go into what the product or service did to correct the problems I had.
When you talk about your experiences in this fashion, this makes you a bit more human and able to connect with your audience a lot better. This gives them a great reason to opt into your email list and even a better reason to purchase the product.
Show A Statistical Review Of Why The Products/Services Are Needed
One thing I’ve notice is that people love numbers. Especially when it comes to stats.
As for me, when I first started online marketing, I use to see the typical stat of why 97% of people are failing in home business. I thought I was only one that was failing, but since I saw I wasn’t the only one, I wanted to read why and a solution of what I could do myself in order to get out of that hole.
But you’ll definitely can get a great response with any other subjects using statistical data and why your target audience need a specific tool to improve your own results.
It usually comes down to if each person in your audience feels that they’re the only ones that are failing, they don’t want to feel left out, or they’re looking for other strategies to improve.
Talk About The Pro’s And Con’s
One of the popular topics I’ve been seeing thus far for this year of 2014 are the Pro’s and Cons of different email autoresponders.
But can this entice people to purchase or “cross over” to another product in the same niche? You betcha!
When you can weigh the difference in the pro’s and cons, and why you decided to go with a particular product or service, then this will be convincing enough for your audience to either opt in or purchase the product right then and there.
This is why it’s important to project yourself as the expert, or authoritative figure towards your audience within the niche.
Do A Survey
One way to develop a better connection with your audience is to do a survey. This is a great way to figure out how you can better facilitate the type of value that you can provide your target audience.
One thing you want to keep in mind is that each person within your target audience are not going to see everything you put out as valuable to them. This is one reason why we lose traffic coming to our blogs if you’re consistently not putting out the type of value they’re looking for.
This can be a good or bad thing for you. You do want to filter out those that are looking for other type of value, but at the same time you want to be able to keep the niche market that whatever you’re promoting is for.
Now It’s Your Turn!
I hope this gives you some general idea of some great topics you can use to make your blog posts and content a bit more attractive. You definitely want to be able to lead your readers into opting into your email list and into making a purchase.
These topics are 5 basic ways you can get your audiences attention. What are some topics you use to lead your products to subscribe to your email list and make a purchase?
Please share your comments below and share this post with your friends. I look forward to reading them!