When it comes to writing blog posts and your readers you want an equal, fair balance. You want to be able to get to the point and at the same time make it easy for your readers to read each of your posts. This is why writing short posts can benefit you. Lets’s look a some of the advantages…
When you write blog posts you want to convey a message thats going to resonate with your readers. You may have heard many of the myths the surround writing good content as well as made some up. I’m guilty of making some up like:
You have to be this really great exceptional writer
You have to have an extensive vocabulary so your readers know how intelligent you are
You have to write long blog posts to impress your readers
You have to use a lot of SEO in order to get ranked well with search engines
and so on and so forth….
But it really have nothing to do with this. What works best are straight to the point, concise blog posts that ignites something within your readers for them to come back for more of your content. You don’t want to be all over the place with your blog, but want to be as direct as possible.
Now don’t get me wrong, in some of my posts, I’m just here and there and everywhere, but have been make a lot of efforts to be more direct. I’m sure my readers appreciate this as well as yours.
Statistics About Your Readers And Blog Posts
A couple of blog posts ago I wrote a post entitled How Scannable And Valuable Are Your Blog Posts? In this blog post I talked about when it come to your blog posts you want to make them as easy as possible to read and at the same time deliver the value that your target market of readers are looking for.
Statistics show that your average person that comes to read your blog post spend around 97 seconds on it. Now that’s not too long isn’t it? Now imagine if you write long posts that aren’t easy to read and doesn’t give the answers your readers are looking for? You’re more than likely not going to get the traffic you want.
Another thing you want to take in account is that for each blog post you write, your readers are just going to retain about 60% of it. This makes sense since we don’t retain a lot of what we learn when we were in grade school. I surely don’t remember how the pythagorean theorem works and what we need it for.
As far as the length goes, you want your posts to be between 300-500 words. You want to make a point and stick with it. You want to keep your readers in mind when you write your posts. Remember if they’re really serious about blogging as well as writing blogs, they’re more likely reading a bunch of other blogs as well.
Sometimes it can be a little hard to add another subject to your blog, but you want to keep in mind that you want your readers to learn something. When you really learn something it’s interesting to you, you retain it a lot better, and more than likely you’ll implement it.
Your readers like blogs that just gives them the answers and not BS through out the blog in order to get that answer. It’s almost like calling customer service and you have to go through all these different prompts in order for you to get to the person you want to help you solve your problem. Its very frustrating!!!!
So what are the benefits?
- It makes it easier for your readers and they can learn something
- It looks good to search engine because they can quickly scan your posts
- You’ll get more unique visitors to your blog, both new and repeat
- And of course it’s going to improve your alexa and google page ranking.
Now how can you beat that?
Now It’s Your Turn?
Do you write long blog posts or short blog posts? Do you see the advantage of writing a bunch of short posts as opposed to long posts? Please share your comments below and share this post with your friends. I look forward to reading them!
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