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How To Intrigue And Entertain Your Readers

salescopy
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One thing that most of us are guilty of is that we don’t read throughly through emails or even blog posts. And of course if we’re not doing it, what makes us thing our readers are also? But there are some tricks to “decorate” what we write so that our readers would read to the bottom. Let’s see what they are….

salescopy“The secret to creativity is to say an old thing in a new way or a new thing in an old way.” – Richard Harding Davis

When you’re driving on the streets, highway, or freeway, and you see a sign that grabs your attention, what about the sign that really intrigued you?

Was it the background color?

Was it the headline?

Was it the pictures?

Well it could’ve been anything. The fact of the matter was it grabbed your attention. And if there was a phone number you can call or a website you could go to, you found a way to write it down so you can contact them to get more information.

Now did it take for you to read the whole thing in order for you to become interested?

No, not at all…

It was those one or two things that ignited something inside of you to take action.

That’s a trip, huh?

It took something simple for you go out your way to contact whoever made the advertisement.

Well, when it comes to blogging, websites, sales letters or pages this is what draws a lot of people. As a matter of fact, this is what SEO (Search Engine Optimization) is built upon.

Being able to add some “Flavor” can make a big difference in getting interested customers or business partners versus not getting anyone at all.

Since the majority of people do not read thoroughly through blog posts, websites, sales letters or pages then the solution for them to even draw interest for them to stay on your pages is to put emphasis on certain areas within them.

Dan S. Kennedy gives a lot of great information about this within his book “The Ultimate Sales Letter”. As a matter of fact he gives 27 different ways you can optimize a sales letter or anything you write. I’m going to talk about 5 of the ones I have been using.

5 Ways To Decorate Your Copy femaleandmalesalescopy

Boldfacing

You use bold face to emphasize the subject, words, phrases, numbers, etc. When you use boldface it instantly draws attention to the reader and keeps them intrigue anticipating the “next move”.

Capitalization

You would use CAPITALIZATION to put double emphasis on the subject, words, and phrases. This lets the reader know if they missed the boldface print then they really need to pay attention to this print.

Italics

Using italics on words and short phrases creates a sense urgency and intensity to the reader. According to Dan S. Kennedy it wise to use it for book titles.

Lists

This would include bullets, numbers and checklist. It gives the reader a sense of priority and options.

Photographs and Illustrations

Photos and illustrations are really good to use and makes your copy even more interesting to your readers. It gives them a visual view of what your talking about or what you’re about to talk about.

Now It’s Your Turn!

How do you keep your readers interested? Is there anything you would add to this list? I would love your opinion. Leave your comments below and share among your friends. I look forward to reading them!

Struggling with your home business? Are you confused about how to really market it? Many of you are left in the dark and I like to bring light to you. I like to introduce to you a step-by-step simple formula that has been working for me.

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4 comments

  1. Adrienne says:

    Hey Sherman,

    I hardly ever pay attention to billboards anymore and I never watch commercials so I’m more of a web girl now.

    I agree though, most people don’t read everything. Now when it comes to blog posts I’ll read 98% of the all the way through. I admit some of them are full of fluff and “boring”. I know, I admitted it.

    Sales pages I never read the entire thing. My goodness, I’d be there 20 later and still not to the end the way some of them are written. But what gets my attention is “how” they share the information.

    We are all different and we probably all have different interests when it comes to reading content. I want things written so that I can easily understand them and I don’t feel like someone is talking over my head. I understand that sales pages need to have a lot of information for the different types of people but I head straight for the juicy stuff.

    When it comes to blog posts, I want to feel like you’re speaking to me. Not writing a manual on how to.

    Those are my thoughts at least.

    Thanks for sharing and enjoy your week.

    ~Adrienne

    • I actually feel the same way Adrienne and believe most people do. You want people to be genuine and be able to reach you when you read their blog posts.

      A lot of blog posts are just a repeat of what someone else wrote and that can be dull. But if you put your own flavor to it, especially if you write about the same topic, you can definitely have readers that will resonate with it! Thanks for stopping by!

  2. Lucy Bieri says:

    I have to admit that I’m one of those who don’t read through blogs or emails.. I do skimm through or just read the intro, middle and last paragraph depending on time. The ones I read through are my favourite people..

    A blog, email, or sales letter might have the criterias you mention above, but if it dosn’t resonate to the readers, no one will read through.. People have different taste and expectations..

    Thanks for sharing Sheman.

    A blog can be well decorated but still don’t deliver value. Sa

  3. Thanks for your input Lucy.. its always appreciated!

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