Product and Services are the reason why your company started. But many of us do not educate people on the products and services we market. Let’s see why this is just as important as promoting the opportunity the comes with it.
If you’re involved in a home business you definitely have some great product or services to offer. Besides people, they are the second best thing that’s going to help you build your business.
Without products and services your company will not be here today.
Many of your are pushing these products and services everyday while other’s of you aren’t pushing them at all. But either way it goes, somehow, a lot of our prospects aren’t educated about what we do.
Because a lot of them don’t care about them.
They don’t have the slightest interest on what it is and how they can benefit them. Think about it, when a lot of us were in school, we had to take classes that we weren’t interested in at all. We just took the class so we can pass it and graduate.
But there were some classes that we had an high interest in and hope that it wasn’t filled up by the time we get a chance to add them to our schedule.
If we were lucky enough to get into the class, we were all eyes and ears each time we went to class. I mean, we actually took the class serious and did the homework.
What if you’re prospects were like that with your products and services?
It’s possible, but first you must find the people who are interested in the industry your products or services are in.
If you’re in health and wellness or the financial industry, you must find the people who takes interest in them.
How do you do that?
If you’re doing Online Marketing, then you can join groups which is easy to do. It’s easy to educate people in these groups because they’re already interested.
If you’re doing Offline Marketing, you can create a filter something by using offline marketing methods such as wearing apparel, using bandit signs, drop cards, etc.. Another way is actually going to an establishment which is involved in the industry such as a gym if you’re in health and wellness.
The key is the educate those that are already interested and want to look into something that’s going to be of value to them.
When prospects really understands what’s going on with themselves, the problems they are facing, and directing them to solutions to get out of those problems, then they will be more than likely be interested in whatever problems and services you have.
Now It’s Your Turn
How do you educate people on your product or services? Do you use social media, newsletters, or blogging? Please share and comment below. I look forward to reading them!!!
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