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PART IV: THE ELEVEN KEYS OF NETWORK MARKETING

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“Rather seeing dreams as containing hidden messages, see dreams as experiences of empathy. Then use empathy with the dream to reconnect with the experience of dreaming itself.” ~ Henry Reed

7. The Impending Event
8. Persistence
9. Inducement

When you show EMPATHY, you’re showing effort to understand your prospects. When a prospect FEELS your effort to understand them, this opens them up more, and trust begins to build.

In Part III the last key I talked about was listening. Being able to interpret not only what they’re saying, but their body language is a great skill you will develop which in turn will attract more people to you.

By being able to listen you will be able to determine how you can fulfill their needs and wants, and this by far is what prospects want. Once you’re able to do that, you will eventually get what you want.

The one problem that we all have encountered are those prospects that tend to PROCRASTINATE after seeing a presentation of your company.
And although they want to do something to change their lives for the better, they become unsure and put things in the back burner. This is when the Key of The Impending Event comes to play.

THE IMPENDING EVENT

In network marketing, each of our companies has specials for a limited time. If the regular price to start a network business is $249 and the special is $49 until the end of the week, this special alone will apply some pressure on your prospects to invest. Especially if they don’t have a lot of money to invest with.

The impending event is something that will happen in the future that will directly affect your prospect. For example, a lot of shopping places will have great sales for a limited amount of time. If you don’t purchase it within that window amount of time, then the price will go up, especially if it’s something you really need or want. So what do you do, you make enough time to get it!!

Now some prospects procrastinate because of trust issues. They may have signed up with another network marketing company and their sponsors vanished or they feel like you’re trying to get them in for your own benefit and not theirs. With that in mind, this is where you need to be Persistent.

PERSISTENCE

There’s a misconception about this word Persistence. A lot of people relate this word to a High Pressure Salesperson that doesn’t take no for an answer. They “persist” by bugging you via phone, email, or just plain stalking you. Is this what you believed persistence is? Being an aggravating pest will definitely repel a lot of people from you.

Persisting is believing. Believing that what you have will fulfill a need or want of the prospect when you’re not just trying to take their hard earned money. Prospects want to feel that you’re EMPATHETIC towards their situation and professionally insisting that they, if they’re really serious AND want to get out of their current situation after looking at the valuable information you provided, invest in that opportunity so that they can at least start building another stream of income and take advantage of the tax benefits.

If they don’t want to invest, then explain that their other option is to stay in a situation that they no longer want to be in. This may seem MOTHERLY LIKE, but the fact of the matter is that a lot of your qualified prospects will appreciate it.

Now one thing you can add as the icing of the cake is some old fashion courtesy to your prospects. Inducement covers this.

INDUCEMENT

What’s the best service you ever had? Now what’s the worst service? Chances are when you had great customer service this gives you a reason to keep going back to that same place, as oppose to getting bad customer service.

Let’s just say you get to know someone who is looking for a way out of their dead end job and they want to start a network marketing company. They have a dominant GREEN PERSONALITY meaning that they want all the details before they join any company.

Question: Do you just blow them off because they don’t want to look to invest in your opportunity right then and there, or do you supply them with some valuable information so they can get familiar with the industry and how to be successful in it?

Hopefully you chose the latter because providing tips and value to someone for anything makes you really attractive and trustworthy which gives them a reason to keep going back to you for more valuable material.

This in turn will create a better chance for you to sponsor them into your business because now they look at you as a leader that will help them get to the promise land.

TO YOUR SUCCESS!!!

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6 comments

  1. Marcus Baker says:

    Another meaty, valuable post from you Sherman! :)

    All three keys make huge sense to me. I particularly like what you have to say about persistence. You are right this does not mean become annoying but rather believing in who you are and what you have on offer is a solution for a problem somewhere.

    ~Marcus

  2. Absolutely Marcus! Being able to believe in who you are and believing that what you offer will help them will definitely increase your chance with your prospect in becoming a business partner or customer. Thanks for stopping by to comment!

  3. Carstarphen says:

    More great content Sherman.
    I really like the way you broke down persistence.

    J

  4. Hey J, Thanks for stopping by and commenting

  5. Lee Selders says:

    Good job on this post! Appreciate you sharing this one
    Lee Selders recently posted…Learning FreeWordPressMy Profile

  6. Very handy place of duty Sherman. Bookmarked. Credit on behalf of it! Well written article, i just finished bookmarking it for later. id love to revisit on future articles. how can i configure the RSS again? thanks so much!

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