Branding: Represent Yourself With A Signature

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“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Tom Peters

If you’re American, and not a history buff, you most likely heard of John Hancock.

Now let me ask you this, besides his signature on the Declaration Of Independence, can you tell me why was he an important figure in U.S. History?

Don’t cheat!

Although he was an important figure in the independence of the United States, most Americans only remember him because of his signature.

But I do have to admit, I did a little research before I started this blog on John Hancock because I didn’t know why he was important.

Now where am I going with this?

The point it to show another side of branding, which is your personal signature.

In the case of John Hancock:

1. His signature was very unique to him
2. It showed what he believed in
3. It was very valuable
4. With the value it helped the colonies unite to become the USA

In your case:

1. Your signature is unique to you
2. Your signature shows what you believe in
3. And more importantly your signature helps to establish trust

How does it establish trust?

- It brands you because people will be able to recognize you through your signature.
- It shows your character and who you are by how you write
- It shows what you believe in and what you’re passionate about
- It shows that you are a real person

If you haven’t noticed already, I put my signature at the bottom of this post. I did this for free at www.mylivesignature.com. Check it out when you get a chance.

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If you’re looking to take your business to the next level or are looking to start a home business, the best thing to do is to educate yourself. The problem is most people like to jump into an opportunity without being educated on the business or their compensation plan. This can result in years and years of frustration and failure. If you’re looking for the “How to’s” and a step by step process to grow your business than I’m more than willing to help you.

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To Your Success,

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