Why Should Solo Entrepreneurs Like You Focus On Blogging?

How many of you have started a home business, but yet ignored blogging? Many solo entrepreneurs who start a home business don’t realize the power of blogging that I’ve ran into. 

Back in the 1990’s it was more looked upon as an online personal journey, and now it became a leveraging tool to grow many home businesses. If you’re not thinking about blogging, you are missing out on a lot of opportunities to brand yourself, generate more clients and sales. 

Many from your target market will trust blogs more so than ads. Why? Well there’s many factors that influence building trust among your target market as oppose to promoting ads. 

But whether you’re in network marketing, affiliate marketing, have a small business, or whatever business model you may be leveraging, I will give you some reasons of how much blogging would be beneficial for you and your business success.

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Concept of difficult choices of a businessman

“In a sense who you are has always been a story that you told to yourself. Now your self is a story that you tell to others.” ~ Geoff Ryman

There are so many people that start home businesses who are turned off by blogging.

They don’t see the value in how publishing blog posts can help them on their journey to success with online marketing.

Now one thing I want to point out is that blogging isn’t the only strategy from heaven that you as a solo entrepreneur should undertake, but there are many benefits from it.

I can remember when I first heard the idea of leveraging a blog to build a home business. I didn’t see the connection and also thought of blogging as an online personal journal.

I mean this is what we were lead to believe blogging was. At least at that time.

But fast forward it to now and you’ll see many successful ‘solopreneurs’ and businesses crafting content on a consistent basis because of the results they get from a blog.

Still, there are many people who make up excuses despite the blogging statistics that show how valuable they can be.

Here’s 5 Excuses That People Come Up With That I’ve Heard

“Blogging takes too much time!”

“No one will read my blog”

“You can’t use a blog to make money”

“I’ll run out of topics to write about”

“Blogging is for girls”

Ok, maybe the last one isn’t true, but the other 4 I would constantly here.

I use to make these excuses myself until I really got into blogging and witnessed the power behind them.

When it comes to growing any type of business there are certain goals you want to accomplish which lays out the foundation for your success.

Goals You Want To Accomplish As A Solo Entrepreneur (aka Solopreneur)

When it comes to growing a profitable business, the one thing you have to embed in your mind is that people make you successful.

Without people you have no business!

So in order to attract people you want to give them what they want.

Once you find out what really makes them tick, present it to them, provide the solutions and see the money come rolling in.

Yea, I know what you’re thinking. That’s easier said than done. There’s more to it than this.

And you are correct which is a good reason why we must define our goals. For many newbies, your goals are going to be generic, but the more experience you get, the more detail your goals will be.

As far as generic goals are concern, there are a few areas you want to accomplish

  1. Define who you want to market to
  2. Generate traffic from that particular market
  3. Grow your email list
  4. Develop trust
  5. Generate sales

These are vital if you want to grow your business.

But the biggest of them all is to Develop trust from your target market. Without trust, no one will purchase anything from you.

Now where am I going with this?

Blogs have come to be know as the most trustworthy sites to read in regarding getting any type of information whether it be how to start a home business, product reviews, service reviews, building your email list of possible future clients, and so on.

I can honestly say that the majority of the time where I’m thinking about purchasing some type of product or investing in some type of service, the first places I go to are blogs.

Do you do the same?

Here’s a great stat:

70% of consumers say they prefer getting to know a company via articles rather than ads (NewsCred 2013) 

Yes, it’s true!

We’re in the information age where we have easy access to any type of information compared to some 30 years ago.

Yes, I remember those days of either going to the library or waiting for this months edition of your favorite magazine to come to your house via mail.

These kids now days don’t know what we went through 😉

If ever I have kids, I can talk about how I use to have to go to the library in order to get information. Nowadays they have the convenience of Search Engines .

How Solo Entrepreneurs Can Build The Know, Like, And Trust Factors Through Blogging

Yes the infamous know, like and trust factors!

We’ve all heard it! And you know what?

It’ll always be relative no matter what day and age it is, or business model we use. Network Marketing, Affiliate Marketing, Sponsored Articles, it’s all under one umbrella when it comes to these 3 Factors.

Now speaking to those that only want to do paid strategies such as PPC or Solo Ads,  you still have to use these factors through email marketing in order to get the sales you want from your leads.

So why not go the extra mile for your target audience and incorporate blogging?

When you focus on a specific target market that can instantly implement your suggestions for their own success or to solve their own problems, miracles start to take place.

Also it’s showing how competent and trustworthy you are, which is basically what marketing is.

This is why crafting a Marketing Funnel is vital to your success. In this post I talk about how a Marketing Funnel Benefits Online Marketers. I show you step by step of what your subscribers/leads go through before they make a purchase via an Infograph. [ Tweet this! ]

Now as far as building the know, like and trust factor, I like to use the 80/20 rule for everything I do in regards to crafting great content and putting it out there for the world to see!

For example:

  1. 80% of the time promoting, 20% of the time crafting and publishing blog posts
  2. 80% of the time promoting others blogs, 20% of time promoting my own
  3. 80% helping and providing solutions, 20% of time selling

You catch my drift?

From my own stand point, the one thing that blogs have over ads is that ads talk about the products and their features more so than what a blog would do.

Blogs tend to be a bit more personal, and shows the transparency of the author than an ad would do. When your target market can feel that transparency, and you’re talking on their level, then you automatically start to build better rapport with them fulfilling the trust factor.

Are You Still On The Fence About Blogging?

One thing I like to point out is that you don’t have to come up with material and blog every day or week. You can get a team of bloggers or allow guest blogging (As long as the guest write’s about topics your audience is interested in).

One of my famous excuses is running out of topics for each post on a consistent basis which is totally untrue. There are always ways around this where you and everyone else wins.

In My Previous post I wrote about How Writers Block Is A Myth, and I give you 14 ideas of how you can prevent Writer’s Block from happening. [ Tweet this! ]

But if you’re still on the fence of why you as a solo entrepreneur should include blogging into your marketing journey, then I like for you to check these case studies which shows stats of the past couple of years about blogging and content marketing.

1. One strategy that really works well on your blog are testimonials. You can have people edify you, your company or products to build more trust among your target marketing.

Customer testimonials have the highest effectiveness rating for content marketing at 89% (SocialFresh 2014)

2. You don’t think no one reads blogs? Look at how many people a month read blogs just in 2012 and it has only gotten better.

Each month, 329 million people read blogs (blogging.org 2012)

3. If you don’t think anyone leverages blogging/content marketing, then here’s a stat that shows the percentages of businesses that leverages it.

86% of B2C marketers and 91% of B2B marketers use content marketing (emarketer 2013)

4. How many professional marketers appreciate the power of blogs?

37% of marketers say blogs are the most valuable content type for marketing. (Content+ 2013) 

5. Here’s a great stat to show how much traffic companies generate per month that utilize blogs versus companies that don’t.

Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (Hubspot 2012) 

6. Even brands (That’s including personal branding) see an increase of traffic.

Blogging increases web traffic by 55% for brands (Rocket Post 2014) 

7. With the know, like and trust factor, your lead generation will increase

B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh 2014) 

8. Just in the U.S., the trust factor is bigger when it comes to blogs compared to other forms of marketing.

81% of U.S. online consumers trust information and advice from blogs. (Blogher 2012) 

9. Here’s a great stat on the percentage of purchases from blogs in the U.S. alone

61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Blogher 2012) 

10.  Here’s how much your blog traffic  will increase by this number of times you publish a blog.

Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.  (Traffic Generation Cafe 2013) 

In Conclusion

Is blogging the best way to help grow your home business?

I’ll just say that it’s not the only way, but judging from the statistics here, it shouldn’t be overlooked.

There’s many ways to market your business, and I don’t think you should stop what you’ve been doing. But I do believe that you should add blogging to your marketing plan.

It’s a great way to build your reputation among those within the blogosphere and among the target market you’re providing information for.

In the blogosphere, there’s really no such thing as “Competition”. If anything competition really means collaboration. You collaborate with others, and the right, serious bloggers will notice your efforts. They will support you in a way that you may not get anywhere else.

Plus it’s a way for your target audience to build their trust in you. Especially if you’re consistently blogging, delivering quality, valuable content that your audience wants and anticipate.

So if you’re doing network marketing or are involved in any other type of business model, as a solopreneur, I encourage you to make room for blogging because when it comes to your business, your personal brand takes precedence over anything else. When you realize this, and put it to action, then that’s when the magic starts happening.

Now It’s Your Turn!

How do you feel about blogging? Are you on the fence about it? Do you not see any value in it? Is it a waste of time for you?

If you already succeeding in your business, would blogging be something you would consider? Do you believe that your target market appreciate your efforts more?

If you’re already blogging, is there anything you would like to add? What are some of your experiences with blogging? How has it helped you with your business?

Please share your comments below and share this post with your friends. I look forward to reading your comments!

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