Using a branding tool to build your reputation is one of the fundamental tools of online marketing. And if you’re in network marketing and/or affiliate marketing you want people to know who you are, what you’re all about, and how you can help them. One of the best ways you can do this is through blogging. In this post I’m going to talk about the benefits of blogging for both of these business models.
“Even individuals need to develop a brand for themselves …. Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.” ~ Accelepoint Webzine
If you’re in network marketing or affiliate marketing, why do you believe personal branding is important? What is personal branding anyways?
Well before we get into this, lets talk about what you’re usually taught, especially in Network Marketing:
- Use the 3 foot rule and talk to anyone and everyone 3 feet away
- Add everyone to your friends list
- Do your 3 daily exposures (with no real strategy)
- Ask strangers to “Do you a favor”
- Tell strangers that all you’re doing is trying to “help” them
- Market only to network and affiliate marketers since they’re already in a business
OK, I have to admit, the last advice was a bit better. At least you’re targeting people that are already open to the idea of these types of home business models.
But let me ask you this…
What type of reputation are you building?
Well if you don’t know, then I tell you that you’re building a pretty desperate one. You would be looked upon as that sleazy, fast-talking, money hungry salesperson whose mission is to take advantage of everyone!
When people see you get online, that’ll be their queue to get offline, or just plain ignore you.
Sad isn’t it?
Well this was me with my first network marketing company. I got out of character quite a few times and I looked pretty desperate to others, but in my mind everyone that I approach was wrong and they needed my product and become a representative so that they can be “saved”.
I was probably similar a religious fanatic according to them!
But as you know, there’s always a more productive way of doing things, and in the case of network marketing and affiliate marketing, personal branding is one of them!
Your Personal Brand and USP (Unique Selling Proposition)
If everyone you know didn’t have names, how would you tell them apart from each other?
There’s quite a few characteristics like:
- What type of clothes they were
- How they wear their pants
- How they laugh
- Where they usually hang out
- What type of music they like
- What hobbies they have
- By Race or Skin Complexion
- Their height
- Their strong personalities
- Their philanthropic ways
At my job, there’s many people with the same first names. To tell them apart, we usually go by their last names, What they teach, their height, where they’re originally from, if they’re loud or if they’re reserved. In this, each person has a uniqueness about themselves.
What sets you apart from everyone that’s in the same Network Marketing Company or promoting the same Affiliate Products or Services.
In this case, this is where Personal Branding comes into play. What is it about you that will attract your target market to you as well as buy anything from you?
Let’s look at three words and the wikipedia definition of each one: Brand, Personal Branding, and USP
Based on these three words and definition, what is it about you and your product that sets you both apart from all other people and products (Personal Brand)? Above all, how much more value will they get from you and your products/services (USP)?
In her last blog post Adrienne Smith pointed out something that a lot of people overlook. She said that “Never “sell” them on anything but you.”… If you want to sell anything why not sell to others the person that you are? To be honest with you, your target market is going to want to know what you’re all about before they consider purchasing anything from you or even listen to you.
Check out Adrienne Smith’s post You Are Crazy If Your Not Doing This On Your Blog
Ok, now lets say you have the personal branding down. You’re probably asking when is it ok to make the transition of telling your target market about your products, services, and opportunities.
Donna Merrill has a great video on how you transition from Branding Yourself to promoting whatever your marketing by embedding it to your life. Check out her last post called Build Your Brand
You know all the personal development you get from the network marketing meetings? Well they’re teaching network marketing representatives about personal branding.
You ever heard the saying “Work harder on yourself than your job or business”?
This saying couldn’t be any more true whether you’re doing online or offline marketing. And this applies to all business models no matter what it is.
So many people that get into network marketing and affiliate marketing either don’t have the patience in branding themselves or they’re failing at it because they get online and try to befriend everyone within those markets.
You not only come off as being desperate, but a bit fake. I should know because this is how people saw me when I approached them. So being the introvert I am, I found that blogging was a great way to brand myself well enough to attract quality people to me.
So what is it that’s so attractive about me besides my good looks … Well lets look at these 7 Reasons why having a blog would be a great branding tool:
One funny thing about the human psyche is that we won’t accept people unless others with a certain level of status accept them. Or better yet, if they have a nice entourage of people around them, then we want to see what they’re all about.
This is what you call Social Proof and when you see someone with a lot of comments, especially from people at a certain higher level, then you want to hop on the bandwagon too. You don’t want to miss out on anything that’s important right? Plus you want to be around the cool kids. In this case the influential bloggers.
I feel relieved when I visit other bloggers and they write about the same experiences that I go through. This makes you feel like you’re not alone!
Personal experiences is a great attractive aspect about you. In a lot of cases your target audiences may be going through the same trials and tribulations as you have or currently are going through. This is what sparks great engagement on your blog which looks great to other visitors and search engines.
Relationship Building With Like Minded People
You tend to start attracting people who are like you. They may be in the same business model or maybe in the same industry. Whatever the case may be, it makes it easier for you to build rapport and attract more people who are like you.
You definitely want to filter out all the people who aren’t as serious as you are when it comes to your blog and your home business. This leads to focus, and not only attract people who are like you, but also people who are more than willing to do business with you.
Solve Problems For Your Target Audience
The main purpose of many people that visit a blog is to get a problem solved. At least that is my first intention when I go to new blogs. Solving your target audiences problem is the epitome of quality, valuable content that you want to deliver to them.
One of the best ways to solve problems and make money is through product reviews. I’ve notice quite a few bloggers that made a nice amount of money by doing this, and of course simultaneously solving problems. The best thing about this is that your target audience keeps coming back. Having a high ratio of return visitors says a lot about your personal brand and the value you give!
About Me Section
I can find myself to be nosy about different bloggers. I like to know what they’re all about, how long have they blogged, where are they from, and how they can help me. You can have an About Me section on your blog for all your visitors to get to know you better.
I’ve notice with a lot of bloggers, the about me section gets about 50% of incoming traffic as compared to their other pages. You can say that this is your Resume or Cover Letter for your visitors to decide if you would be someone that they would like to follow.
Share Tools That Are Working For You
You definitely want to represent the tools that works for you. For all of you that have home businesses, you can also create a page and list the tools that you have had success with.
You want to talk about the benefits of each of these tools and how they helped you on your journey. It also helps to talk about your experiences and why you chose the tools that you have.
Being Yourself With Your Audience
Being your unique self will help you attract the right people to you. So instead of chasing people on facebook, which you end up repelling them, attracting people to you makes your journey a lot easier.
So where do you start to attract people. What worked for me was joining blogging groups, and engaging with other bloggers. Once you find the few serious ones that are about helping and promoting each other, then that’s when you’ve reached the promise land and all you have to do is be consistent with your relationship and of course blogging.
As I mentioned before, if you’re having problems growing your network marketing or affiliate marketing business, then the first thing you want to look at is your personal brand, meaning your reputation. How are you being of value to others and are you being genuine whenever you approach people.
Since approaching people on facebook or leaving a post didn’t work well for me at first, the best option was to really focus on blogging. Once I built a community of blogging friends, that’s when the great engagement, traffic, shares, and some sales started. I’m not where I want to be as far as income yet, but I’m definitely on my way.
Now It’s Your Turn
How do you feel people you approach perceive you?
Are they putting up their guard? How do they respond?
If you’re not blogging, do you believe this would be a great option for you?
If you’re already blogging, is there anything you want to add to this post?
Please share your comments below and share this post with your friends. I look forward to read them!